Central Michigan University’s CMU Public Radio (WCMU-FM), in collaboration with the distribution network of Michigan Community Action (M.C.A.) and the generosity of Consumers Energy and Isabella Bank, presented a unique fundraising effort titled Warm Hearts, Warm Homes, December 9 through 12.
Every donation made to CMU Public Radio during the Warm Hearts, Warm Homes campaign was matched dollar for dollar through the support of corporate sponsors Consumers Energy and Isabella Bank, which will give the matching funds to M.C.A. to distribute to residents in need of heating assistance through a network of local Community Action Agencies. The station’s goal was to raise $65,000 for heating assistance in central and northern Michigan.
The campaign is the brain child of CMU Public Radio. Program Director, Rick Westover notes that the effort puts the strength of their listenership into action. “Our listeners care about their community and the world around them. We tried something new with Warm Hearts, Warm Homes in 2014, we look forward to seeing the tradition continue. It gets cold here in the mitten state, too cold to go without heat over the winter. Here’s a chance to help.”