Detroit Journalism Cooperative Goes Digital with Gubernatorial Interviews

Hour-long interviews with six of the seven major party candidates for Michigan governor turned into dozens of on-air reports, YouTube video playlists and digital posts for the audiences of the multimedia Detroit Journalism Cooperative.

The candidate interviews included a representative from each outlet and a common set of questions developed to include issues in Michigan’s headlines and what voters are most wondering about, according to station surveys. Six of the seven Democratic and Republican candidates participated with Attorney General Bill Schuette declining to participate despite several requests.

DPTV hosted the taping and edited the videos into embeddable clips organized into playlists. Each outlet created its own content, based on platform and needs.

A consortium of nonprofit outlets originally formed to cover Detroit’s bankruptcy, the DJC has three broadcaster members – Detroit Public Television, Michigan Radio and WDET – and also includes Bridge Magazine, Chalkbeat Detroit and New Michigan Media, a partnership of five ethnic/minority newspapers. The DJC formed in 2014 with support from the John S. and James L. Knight Foundation.

You can find links to all the work HERE.

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