During the week of August 21, WJBK-TV, WNIC-FM, and WKQI-FM teamed up with Kroger Food Stores to collect new backpacks and school supplies for children in need in the Detroit community. WJKB-TV’s Sherry Margolis along with Jay Towers from both WJBK and WNIC-FM and Mojo from WKQI’s Mojo in the Morning assisted with the Operation Backpack effort.
With the support of Kroger, viewers and listeners were encouraged to visit a local Kroger store to purchase and donate a $7 school supply kit and drop it into the bin at the front of stores.
In addition, the three media outlets promoted a “Fill-the-School Bus” effort on August 25, each broadcasting live from 6 a.m. to 3 p.m. The event took place at a Kroger located in Royal Oak.
All supplies collected went to to Volunteers of America Michigan to be distributed to local children in need.