Armada Media Partners, based in Fond du Lac, WI is pleased to announce the purchase of the Eagle Radio Group Radio Stations based in Marquette and Escanaba, MI. Eagle Radio operates stations 94.9 “The Bay” WUPZ-FM, 96.7 “Yooper Country” WUPG-FM, 100.3 “The Point” WUPT-FM and 107.3 “The Eagle” WUPF-FM.
Armada Media Partners also owns and operates Bay Cities Radio – a 5 station group based in the Marinette/Menominee market and Radio Results Network – a 5 station group based in Escanaba with offices in Marquette and Manistique.
“We are excited to be able to expand our coverage even further into the Central U.P. market as the premier media company in Upper Michigan. Eagle Radio has a great group of stations and we look forward to building upon their hard work over the last several years,” says General Manager Jesse Huff. “This now gives us 14 radio stations in the Central U.P. that are each committed to great local radio and serving as a resource for the communities in which we serve. We now have even more resources and opportunities to offer our listeners and advertisers.”
Huff will lead the operations in both Escanaba and Marquette for Armada Media and all Eagle Radio employees will continue in their current roles.
Chris Bernier, President and CEO of Armada Media Partners said, “We truly enjoy doing business in the Upper Peninsula of Michigan. It is home to a lot of great communities, each with unique strengths and all with a sense of pride. This is a great opportunity to grow our company in this region.”
In addition to the stations in Upper Michigan and Wisconsin, Armada and affiliated companies also operates radio stations in South Dakota, Minnesota, Nebraska, Kansas and Colorado. Eagle Radio Group will continue to own and operate its radio stations in Newberry, Sault Ste. Marie, The Straits and Gaylord.