WWMT-TV (Kalamazoo) has announced that Brian Fentzke has been promoted from Local Sales Manager to the station’s General Sales Manager.
Fentzke has an extensive marketing background which began at Michigan State University with a Bachelor’s Degree in Marketing and Advertising. His first job landed him in Detroit as an Assistant Media Planner at Doner Advertising. In 2001 he became a National Sales Rep with Adam Young Television.
After two years, he was recruited to come work for Blair Television where he was a National Sales Rep and represented over 75 stations nationwide which included WOOD-TV, WOTV, and WXSP. His business relationship with WOOD-TV allowed him to move to Grand Rapids and work the local side of the business. He quickly became a successful Local Account Executive during his 11 years at WOOD-TV. Brian joined WWMT-TV (Newschannel 3 and CW7) in February 2016 where he led the sales team in this ever changing industry.
“Brian has a solid understanding of the business and more importantly understands how new technology will drive ad revenue across all our platforms.” said Fred Corbus, General Manager for WWMT-TV and CW7.