GLBC Programming Sessions Preview

Kevin Robinson
Kevin Robinson

This year at GLBC, we are delighted to welcome programmer and consultant Kevin Robinson to present two radio programming sessions.

Kevin is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink, and has coached CMA, ACM and Marconi winning talent.  Early in his career, Kevin was program director in Michigan at WVIC/Lansing.

“Coaching the Coaches”
Wednesday, March 8, 11:30 a.m. – 12:30 p.m.

Tiger Woods, Michael Phelps, Britney Spears: They all have coaches. Mentors who take raw talent and make improvements, taking them to the world’s elite. Join the only coach who has mentored three different shows to the #1 position on three different brands in the same major market. As programmers, Kevin will share tools that will make YOU a better coach:

  • Developing a strategic Plan for your shows,
  • Being memorable,
  • Identifying the target,
  • The seven slots of short term memory,
  • The five P’s,
  • Listener Eye Contact,
  • The Creative Process,
  • Five areas of connected content,
  • The top three, and
  • Pre-selling with intrigue.

All this in a fast-paced, TED-like talk. You will come away re-energized with action items you can take back to your station and put in place immediately!

“#Branding –in a Social Media Age”
Wednesday, March 8, 2:30 p.m. – 3:30 p.m.

Facebook – Snapchat – Twitter – Instagram. Where should you AND your BRAND be? In this interactive session you’ll discover where to have the most impact in the digital space and how :60 seconds is all you have to create a buzz. Robinson Media’s Kevin Robinson will guide you through the best social format(s) to present your brand, how often and WHAT you should post, that interaction is more powerful than likes and the networks to plant your brand where YOU cannot be ignored.

In addition to sessions presented by Kevin Robinson, here’s another session that may be of interest to programming and promotion personnel:

“From Concept to Completion: Creating Content with your iPhone”
Presented by Steve Julin & Tim Peterson, Specs Howard School of Media Arts
Wednesday, March 8, 2:30 p.m. – 5:00 p.m.

ATTN: Radio and Press! This is your intro to video for your websites!

Photographer Jay Maisel is credited with saying “The best camera is the one you have with you.” Well, chances are you almost always have your phone with you so you almost always have a camera in your pocket. But today’s phones aren’t just any old camera. They can shoot high definition video, 4K video, stop motion and even slow motion. They’re so versatile that creating videos or short films is in right in the palm of your hands. In this session, seasoned filmmaker Steve Julin will walk attendees through all aspects of creating content with an iPhone. Topics include, settings, apps, support gear, developing an idea, basic interview techniques, field audio, post production and uploading a finished video. Start shooting great videos with the camera you have on you.

Not registered yet for GLBC?  Online registration is closed, but on-site registration will be available Tuesday and Wednesday, March 7-8.  www.GLBConference.com

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