This year at GLBC, we are proud to welcome David Rich to present a 2-part sales learning session.
David Rich is a nationally known professional speaker and best selling author of “How to Stay Motivated on a Daily Basis” and “How to Click with Everyone Every Time.” He has earned the speaking industry’s highest designation and has presented to over one million people in 48 states and 4 countries. David has been speaking to the advertising community for over 25 years and is best known for cutting edge ideas on selling and branding.
Contagious Selling: How to Sell Profitably in a Media Fragmented World
Wednesday, March 8, 10:00 a.m. – 12:30 p.m. (Part 1)
2:30 p.m. – 5:00 p.m. (Part 2)
Things are not the way they used to be. Customers are more demanding, less loyal, have more choices, and the window to connect with them is smaller than ever. Gimmicks and old worn out sales tactics don’t work in this highly media fragmented world. The best (and only) way to be successful selling to a 21st century customer is to NOT sell at all. You should be focused on building a relationship rather than merely closing a sale. When two people want to do business together, the details will be worked out. But, if two people don’t want to do business, there is nothing in the details that will make it happen. In short, your job is to make people WANT to do business with you. You do this by being “contagious” and by demonstrating ROI. In this industry specific, highly thought provoking, and inspirational session, you will learn:
- How selling is more personal than ever before.
- The 3 things that make someone “contagious.”
- How the market-place has changed and why clients are less loyal.
- The 10 things today’s buyers are taught and how to respond.
- How to defuse price and budget objections.
- How to talk and demonstrate ROI.
Not registered yet for GLBC? Online registration is now closed, but on-site registration will be available Tuesday and Wednesday, March 7-8. www.GLBConference.com