Great Lakes Media Show Will Host Exciting Opportunities for Engineers

An exciting line-up of engineering experts will be on hand to discuss current and important broadcasting topics at the 2018 Great Lakes Media Show.

This year’s list of presenters includes David H. Layer,  NAB Vice President for Advanced Engineering ; GatesAir Product Manager Martyn Horspool; The Telos Alliance’s Kirk Harnack;  Rohde & Schwarz’s Don Backus; Robinson Media President Kevin Robinson; Michigan Creative CEO Brian Town; as well as Lisa Jackson and Jon Rutherford from Key Code Media and more.

The Great Lakes Media Show will take place March 6 and 7 at the Lansing Center in downtown Lansing, Mich. The annual event is hosted by the Michigan Association of Broadcasters. Learn more at

In addition to fantastic breakout sessions, the Great Lake Media Show will host an Exhibit Hall with 40 state-of-the-art vendors and suppliers and Innovation Stage product demonstrations.  Register to attend by February 16 for discounted rates. 

The following engineering-themed breakout sessions will be offered as part of the two-day show:

Kirk Harnack

Audio over IP for Broadcast Studios – Genesis, Application, Future
presented by Kirk Harnack,The Telos Alliance
Faster, Cheaper, Better! In no particular order Kirk will discuss the following topics: Audio over IP for Broadcast Studios – Genesis, Application, Future, Return on Investment: VoIP Sounds Better, Costs Less, and is Perfect for TV Workflows, too. Adaptive Multirate Streaming Audio and Virtual Talkshow Production – Now Here Can Be Anywhere.

Martyn Horspool

Overview of the ATSC 3.0 Standard
presented by Martyn Horspool, GatesAir
The existing ATSC 8-VSB standard has been around for more than 20 years. A new standard for digital over-the-air transmission, ATSC 3.0, has been developed which brings with it some major improvements, together with a host of advanced features. The ATSC 3.0 standard has been designed to merge IP with broadcasting together with unprecedented robustness, performance and flexibility. This session will cover the details of the ATSC 3.0 Physical Layer and explain some of the improvements and what they may mean for the broadcaster.

Lisa Jackson
Jon Rutherford

Understanding Rich Media and Storage Challenges for Today’s Creative Environments
presented by Lisa Jackson & Jon Rutherford, Key Code Media
Come learn how to best navigate and invest in DAS, NAS, SAN, tape, cloud, tiering, and overall storage scaling for your growing rich media environment. With more than 15 years of experience Key Code Media can help you find the best storage platform design and overall plan to meet your need today and for the future.

Don Backus

Reducing Transmitter Operating Costs
presented by Don Backus, Rohde & Schwarz
With TCO increasing for TV and FM broadcasters, there is an increasing need to reduce these costs over the life-cycle of the transmission system.  From alternative cooling systems to more efficient designs, from reductions in required floor space to reducing service costs by minimizing required maintenance, there are a number of factors that can reduce the cost of ownership while improving up-time and performance.  We will look at the improvements that you can put in place today to generate significant saving severy year for the life of your transmitter system.

ATSC 3.0 – Characteristics and Transmission Requirements
presented by Martyn Horspool, GatesAir
ATSC 3.0 promises to bring with it many advanced features and capabilities which will enhance the future of over-the-air television. Since the ATSC Physical Layer uses an OFDM-based modulation scheme, several important differences between it and the current ATSC 8-VSB modulation are apparent. Some of these differences will impact the ability of existing transmission equipment (transmitter, RF system, RF line and antenna) to successfully and reliably perform their intended tasks. This presentation will cover some of the key areas that need to be investigated and provide some insight as to how to prepare for the transition to ATSC 3.0 transmission.

Brian Town

Drones and Tools 
presented by Brian Town, Michigan Creative
Brian will present about new technologies and tools that we can all use to tell stories: 360-degree video, GoPros, virtual reality, drones, hand-held steady cams and more. He will show various tools available for video and talk about how they are using them at Michigan Creative and how you can add some of the tools to your toolbox. He will also talk about the types of videos companies are using, how they are distributing them, and how they are advertising with them.

Kevin Robinson

What You Have to Know To Be A Program Director in 2018
presented by Kevin Robinson, Robinson Media
Gone are the mentoring days of hands-on programming development. In a time-starved radio world, learning to focus on the product with consistency is often lost in multi-platform cluster management. This session focuses on the nuts and bolts, including leadership skills, of radio programming in post-millennial times. Programming in the 21st century requires advanced knowledge of all aspects of your radio brand and often times entire clusters. This session will bring awareness to the things you need to understand strategic and tactical thought, developing a strategic plan, developing solid content while growing story tellers, managing a music matrix without research, secrets behind how ratings work really work, social media awareness for branding impact and traditional marketing and event planning

Bob Kirk

Broadcasters and Drones – Rules and Regulations Governing Operations
presented by Bob Kirk, Wilkinson Barker Knauer LLP
More and more broadcasters are relying on drones for news gathering and tower inspections, but what is really required to ensure that you are operating legally? This session will provide an overview of the current federal regulations governing drone operations. Learn about registration requirements, pilot requirements, operational limitations and opportunities to operate outside the current rules.

David Layer

Radio Broadcasters and the Digital Dashboard
presented by David Layer, Advanced Engineering
The automobile dashboard has historically been a stronghold for the AM/FM radio receiver but 21st century technology is providing consumers with more and more dashboard options. A big part of this change is driven by the ever-greater availability of mobile broadband services and the ubiquitous smartphone. Despite this, radio listening remains the dominant form of audio entertainment. In this presentation, David will offer a survey of the most popular digital dashboard technologies and discuss how radio broadcasters can use these to best advantage. He will also consider what is “on the horizon” in the car and discuss the NAB’s automotive initiative project.

Discover the entire breakout session line up and more about the 2018 #MABshow at 

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