iHeartMedia has announced the promotion of Country “B93.7” WBCT Grand Rapids’ David Taft to Senior VP/Programming for the company’s West Michigan region.
Taft, who has been with WBCT since 1997 and has served as PD since 2009 after previously holding the APD/MD duties, will continue overseeing that station. He also previously served as OM Clear Channel Muskegon and PD of defunct AC “Star 108” WSHZ.
“Dave is an incredible programmer,” said Regional SVPP Tony Travatto on Taft’s new position. “He’s got the perfect blend of expertise to grow our listeners and clients, and we know he will continue to dominate the media market in West Michigan with our team.”
Concurrently, Jim Costa has been promoted to PD of Sports “ESPN 96.1” WMAX-FM Holland from the role of APD. He will also continue as afternoon co-host alongside ‘Big Drew’ McCarthy. Phil Tower retains the PD role for News/Talk 1300 WOOD/106.9 WOOD-FM and Talk 1230 WTKG.