By: Karole L. White
The two-year partnership between MAB and IVaccinate has a new emphasis this year as we turn our attention to the flu season. This is the particularly dangerous flu season. It’s not only hitting children and those with a weakened immune system; it’s bringing perfectly healthy people down to their knees and in some cases is causing death from complications caused by the flu.
The flu impacts personnel at many of our member stations. You can help us get the word out to your staff and your audience that “it’s still not too late to get a flu shot,” according to MDHHS.
There is a lot of misinformation out there. Healthcare experts are saying that Michigan citizens should disregard recent news reports that wrongly claim the flu vaccine to be only 10 percent effective this year in the US. In fact, this figure is an Australian estimate of the vaccine based on only one strain of the flu. In the United States, the overall effectiveness against all circulating flu was 39 percent in the ’16-’17 flu season – a more accurate predictor of this year than foreign estimates.
As broadcasters we need our station personnel healthy because when the chips are down we need to keep going. We want our viewers and listeners, as well as you and your team members, to stay healthy.
You are doing a great job in covering this issue. We want to encourage you to keep up the excellent coverage of this flu season and promote flu vaccination. It is vital we provide current accurate information to your audience.
To assist you, MDHHS provides important information at IVaccinate.org that you may use in news reports, as well as experts for you to interview, ads for your website and social media posts and more.
Beyond the flu season there are 16 potentially harmful diseases preventable by a mere vaccination. Vaccine-preventable diseases have devastating consequences on children, families and communities.
Thank you for your help in keeping the attention of this year’s flu season and the importance for vaccination.
Click here to download IVaccinate Radio/TV spots and more from the MAB.