If podcasting has moved into the mainstream during the past few years, 2017 could be the year when it becomes a major opportunity for radio broadcasters.
To that end, Jacobs Media and Podcast Movement, have joined forces to custom design a radio track at Podcast Movement 2017 this August in Anaheim, California. These sessions will focus on how radio companies, stations and personalities can succeed in this emerging space.
“Broadcasters Meet Podcasters” is designed to combine the energy and electricity of the podcasting space with the expertise, talent and reach of the broadcasting world.
Jacobs Media President Fred Jacobs explains, “We loved Podcast Movement in Chicago last year and were struck by the breadth and energy of the space. The goal is to get radio broadcasters involved, given the industry’s ability to create compelling audio content, promote it, and generate revenue around it. It just makes sense to bring these two worlds together to help broadcasters – and podcasters – elevate their game.”
Podcasting represents a significant growth opportunity for the radio industry. Edison/Triton’s Infinite Dial 2016 study estimates that 98 million Americans have listened to a podcast. And, Nieman Labs reports that podcast advertising grew at a rate of 48% in the past year, and is projected to show solid increases through 2020.
Co-organizer of Podcast Movement Dan Franks says, “Our team has been asked for years by broadcast professionals, ‘How can we get involved in podcasting? What steps should we take?’ We’re excited to finally have answers, as we partner with Jacobs to create this track – the first ever of its type!”
Jacobs Media’s Digital Dot Connector, Seth Resler, is a podcasting veteran who works with broadcasters to shape their podcast strategies. He will be an integral part of the “Broadcasters Meet Podcasters” track.
Resler comments, “More and more broadcasters are trying to figure out their podcasting strategies. Our sessions at Podcast Movement will provide solutions that anyone in radio can take back to their stations and implement.”
Podcast Movement 2017 runs August 23-25 at the Anaheim Marriot in Anaheim, California. Jacobs Media’s “Broadcasters Meet Podcasters” track is scheduled for Thursday, August 24.
More information here.