Nexstar Media Group Inc. has announced that Julie Brinks has been named Vice President and General Manager of WOOD-TV (NBC), WOTV-TV (ABC) and WXSP-TV (My Network) and associated digital services including woodtv.com and wotv4women.com, serving Grand Rapids-Kalamazoo-Battle Creek, MI (DMA #44). Brinks will assume her new responsibilities immediately and report to Diane Kniowski, Senior Vice President and Regional Manager of Nexstar Broadcasting, Inc.
A Michigan native, Julie Brinks brings to her new role over three decades of expertise in local and national sales management, local programming and content, new business development, operations and strategic planning across multiple media platforms. Prior to joining Nexstar, Ms. Brinks served as General Manager of KOHD-TV (ABC) and KBNZ-LD (CBS) in Bend, OR (DMA #188), where her initiatives focused on brand development, local content leadership and excellence in viewer and client experience led to consistent revenue growth. During her tenure, she oversaw the launch of the stations’ news programming, managing all aspects of local branding, creative development, news set construction and talent recruitment.
Prior to KOHD-TV, Brinks served as a Principal Consultant for Vici Media where she provided strategic direction, digital marketing and revenue development services to broadcast groups and individual stations. Brinks also served as VP / General Manager of KGUN-TV (ABC), KWBA-TV (CW) and four radio properties in Tucson-Sierra Vista, AZ. Prior to that, she served as VP/General Manager of WPBN-TV (NBC) and WTOM-TV (NBC) in Traverse City-Cadillac, MI, where during her tenure she developed and led highly effective teams and implemented sales, marketing and digital media initiatives that resulted in increased broadcast and digital revenue, as well as market share gains at the stations.
During her time in Traverse City, Brinks served on the MAB Board.
Commenting on the appointment, Diane Kniowski noted, “Julie is a well-respected leader with an impressive broadcast television and sales management career that spans over three decades, including significant experience managing local media operations with multiple affiliations across a diverse range of markets and in Michigan. Her return home will be welcomed by the local community. As a local native, she has built deep community connections and a solid reputation as a trusted business partner who is committed to the growth and economic success of local businesses. In addition, she has a long-term record of exceeding economic goals by implementing innovative programming strategies and unique digital concepts while elevating the level of service provided to the local viewers and advertisers. Throughout her career, Julie has demonstrated a results-oriented and entrepreneurial approach to the business of broadcasting and we are confident that her valuable management expertise, strong relationships and deep dedication to the local community will enhance the position of our broadcasting and digital media operations in Grand Rapids-Kalamazoo-Battle Creek.”
Commenting on her new role, Julie Brinks said, “I am grateful for this opportunity to return to my home state of Michigan, where I have deep personal, business and community relationships. WOOD-TV is the local market leader with a strong digital presence and long-term record of exceptional community service. In my new role, I will utilize the management and marketing experience built over my career to further grow the operations while delivering excellent results and greater levels of service to the local community. I look forward to working alongside the exceptional local media teams at WOOD-TV, WOTV-TV, woodtv.com and wotv4women.com, as we work to expand our marketing solutions across multiple platforms for our advertising partners, while also building continued viewership growth through the delivery of enhanced local news and entertainment programming for the local audiences we serve across 14 counties in Grand Rapids-Kalamazoo-Battle Creek.”
Brinks earned her Bachelor’s degree in Broadcasting and Cinematic Arts from Central Michigan University and is also a graduate of the National Association of Broadcasters Education Foundation’s Broadcast Leadership Training (BLT) program. She has been a member of Rotary International and served on numerous community boards including the American Red Cross, Junior Achievement and City Club of Bend. She also served as Chair of American Heart Association’s “Go Red” for Women and was a Founding Member of Haven Totes, Inc., a Tucson-based organization that provides life essentials for children and families in need.
Julie and her husband, Tom, have been married for 26 years and have two sons Joe and Paul. They are immediately relocating to the Grand Rapids area.