Liggett Communications dedicates over $250,000 in advertising to Tourism in Michigan’s Thumb Area with Radio Station Social Media Campaign called #SharePortHuron
Local Port Huron area radio stations WSAQ-FM (Q Country 107.1), 96.9 WBTI-FM, News/Talk 1380 WPHM-AM, Rock 105.5 WHLS-AM/FM in partnership with the Bluewater Area Convention and Visitors Bureau (bluewater.org) are announcing the most aggressive tourism campaign ever launched in the greater Port Huron area.
A truly unique program called #shareporthuron began April 3, featuring no less than $250,000 in advertising time dedicated to generating interest, excitement and tourist traffic to the Port Huron and greater Thumb area.
“We decided to make our citizens and visitors to our area our primary marketing team by asking them to share their favorite pictures and videos with three specially designed social media pages and a custom website developed by us at www.shareporthuron.com,” explains Radiofirst, Liggett Communications, General Manager Scott Shigley. “Then each Friday throughout the months of June, July, and August we will be giving away $1,000 in cash every week to the person who provides the picture or video that has the most combined “likes” across our #shareporthuron social media platforms.”
“With hundreds of millions of dollars being invested in our community we felt like it was our obligation to create a fun and exciting way to showcase all the incredible things to see and do in our communities. And, with the promotional partnership of the Bluewater Convention and Visitors Bureau and other community partners we were able to put #shareporthuron together and we couldn’t be more excited. The citizens of Port Huron and surrounding area are rightfully proud of our growth and this gives them a perfect outlet to share that enthusiasm…and having a chance to win $1,000 serves as a huge incentive to push our message out as far as possible.”