MAB Board Profile: Shannone Dunlap

Shannone Dunlap

MAB News Briefs is pleased to bring you profiles of your MAB Board of Directors.

Shannone Dunlap is Market Manager for Alpha Media and its cluster of stations in Saginaw.

A 30-year marketing/media veteran, Shannone was hired in August of 2007 to lead the local radio stations then owned by NextMedia, with over 40 employees who live, work and play in the Great Lakes Bay. Ownership of the cluster transitioned to Digity Media in 2014 and then to Alpha Media February of 2016, where On-Air, Online and On-site is the company’s philosophy.

The properties provide entertainment through music and talk, as well as education and local information to the community through traditional radio broadcasts, internet radio stations, over seven websites and dozens of social media outlets, mobile apps and digital assets.

Shannone also holds the Secretary position of the Executive Committee for the Mid-Michigan Children’s Museum and serves on the Great Lake Bay Regional Alliance Ambassadors Advisory Board and is an active board member for the Saginaw County Business and Education Partnership.

Prior to her current position, Shannone pursued advancement in her broadcast career and worked in Flint, MI, Indianapolis, IN and Buffalo, NY.  Before radio she worked in newspaper in the sales department and in graphic design, starting her marketing/media career in 1987 at an advertising agency as the creative director.

Shannone: “I’ve enjoyed the journey… it has truly been an evolution in what we use and how we use technology in our lives both professionally and personally. My career has enriched my life by giving me opportunities to be involved in the communities I have lived and worked through non-profit and civic organizations touching lives and being a better citizen.”

Shannone currently resides in Swartz Creek, Mundy Twp. MI with her 9 year old daughter.  Michigan is home for Shannone and being a part of the growth and sustainment of her community is in her blood.

Shannone is serving her first term on the MAB Board of Directors.

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