The Michigan Association of Broadcasters (MAB) is making available to its members the Michigan Digital Media Census for Broadcasters. The study presents an in-depth look at the current use and footprint of digital media for all our broadcast stations.
Over the course of the survey, which included data collected through the online survey and collected over the phone, 81 surveys were filled out. These 81 surveys included 155 radio and television stations from every market across the state of Michigan, resulting in a 51% response rate.
The survey is available for download by members here. (member password required)