MAB members had the great opportunity to mentor student members of MSU’s Global Sales Leadership Society (GSLS) on Wednesday evening as part of the organization’s partnership with the university.
Gary Baxter, WSYM-TV Fox 47 (Lansing), Jeff Hutchings, WNEM-TV (Saginaw), Jamie McKibbin, Jackson Radio Works (Jackson), and Steve Schram, Michigan Radio (Detroit) led a discussion on the basics of selling media in the broadcast industry. Many students came to the meeting without much exposure to media sales and left with the knowledge that sales positions within the broadcast industry are a great career choice.
The MAB Foundation’s partnership with MSU’s Sales Leadership Program is one way the organization is addressing the industry’s need to build fantastic teams of sellers. Our participating members have already made valuable connections with energetic students that WANT to sell.
If you’re interested in participating in this program for the 2019-2020, contact Rachel Krause at [email protected] to learn more.