Crain’s Detroit Business has reported that Marcie Brogan, the founder of Brogan & Partners Convergence Marketing Agency, is retiring and selling the company to its president, Ellyn Davidson, who has been with the Birmingham-based advertising agency for 23 years.
Under a deal finalized in June, Davidson takes ownership of 25 percent of the company immediately, and full ownership will be transferred by January 2019.
The company’s name will not change, and it will be “business as usual,” said Davidson, adding that she aims to preserve the agency’s reputation and keep it independent and woman-owned. Brogan will remain on the company’s board of directors for 10 years.
“The MAB has enjoyed a long and mutually beneficial relationship with Marcie and Ellyn through the Michigan Department of Health & Human Services,” said Karole White, MAB President & CEO. “Congratulations to them both!”
Founded in 1984, Brogan and Partners has 30 employees and serves around 15 clients, including Henry Ford Health System, Michigan Department of Health and Human Services, Frankenmuth Insurance and Covenant HealthCare.