Media Sandbox, WKAR Awarded $500K from MSUFCU


A collective $500,000 has been awarded to the Media Sandbox and WKAR from the Michigan State University Federal Credit Union  to support and engage the mid-Michigan and Spartan communities and provide new learning opportunities.

“Funding from MSUFCU offers students in the Media Sandbox new opportunities for experiential learning,” said Prabu David said, dean of MSU’s College of Communication Arts & Sciences’ (ComArtSci).  “Street Teams will help nonprofit organizations communicate their services and needs to the people they serve.”

WKAR, already well-known for its strong schedule of early childhood educational programming, has also received $250,000 from MSUFCU over a 5-year period. With these funds, WKAR will lead children’s media research and content creation, and continue offering experiential learning opportunities for ComArtSci students.

“This is a transformative gift for WKAR, allowing us to advance our educational efforts in support of schools, parents, caregivers and children in our community,” said Susi Elkins, general manager and director of broadcasting for WKAR. “We are grateful to MSUFCU for their commitment to education and their belief in our ability to make a difference with their support.”

“No other college or unit on campus has access to the community like WKAR,” said Julie Sochay, WKAR content and community engagement manager. “With four TV stations, two radio stations, a website and digital streaming, WKAR is part of what makes Michigan’s Capital Region a vibrant community.”

Consistently a leader in academics and media, the station often employs ComArtSci students for help behind the scenes with their news, radio and television programs. The station works with up to 60 students each year.

“The funding from MSUFCU will allow WKAR to expand this opportunity to even more ComArtSci students,” Sochay said.

In addition, the funds will allow WKAR to continue engaging the local community with its original programming.

“WKAR has a long history of community engagement based on a strong schedule of early childhood educational programs,” Sochay said . “The MSUFCU gift will allow WKAR to grow our new WKAR Family educational platform, to offer more programming, content and a focus backed by academic research and real world applications.”

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