By: Karole L. White, MAB President/CEO
Members all over the state are helping the people of Flint who have been impacted by the water emergency, through water donations and fundraisers. Michigan broadcasters are standing with the the city of Flint to assist in anyway that they can. Every member is to be thanked for their efforts. No group deserves our thanks more than the stations serving the Flint market at “ground zero.” They are not only helping their community to deal with the water restrictions, but in many cases, they are providing direct help to their own employees.
The Michigan Association of Broadcasters (MAB) has a seat on the State Emergency Operations Center (SEOC), along with other specialists. Captain Kelenske is the Michigan State Police Commander of Emergency Management and Homeland Security. In our capacity on the SEOC, it is the MAB’s responsibility to help facilitate communications between the state emergency management team and broadcasters. We recently distributed a Public Service Announcement alerting your audience how to get water and other help. The PSA is available on our website (click to download). It is audio only, so television stations will need to put up a slide graphic. We will have it translated into Spanish very soon.
Do not forget to send us photos and a write up of any programs, fundraisers, volunteer projects, town halls, or special coverage that you do for the Flint Water emergency. We are putting together a web page showing all that our members are doing. Send your contributions to firstname.lastname@example.org.