Michigan State of State Address This Tuesday Night

Governor Gretchen Whitmer

Governor Gretchen Whitmer’s first State of the State Address is this coming Tuesday, February 12. 

The MAB is offering a pool feed of the address for both TV and radio.  The MAB TV feed will be unhosted, allowing your anchors to introduce and conclude the broadcast.

We encourage all TV stations to take the raw feed and carry the address live over the air and on your website if you can. The feed from the Capitol will be closed-captioned.  Prefeeds of the GOP response will also be fed during two test periods and will also be closed-captioned.

The MAB will be providing radio with anchored coverage from the Michigan Public Radio Network (produced by Michigan Radio).  The radio broadcast will be 90 minutes in length.  The broadcast will be available to commercial stations via web stream on the MAB website.

TECHNICAL DETAILS ARE HERE

We want to start off the term of the new Governor on the right track showing our commitment. We also hope you will carry the pre-recorded Republican response which will be fed before and after the address so you may record it and play it following the Governor’s address or at a more convenient time. Your audience will be interested in the Governor’s first State of the State address.

The administration will be looking for ways to fund their aggressive agenda in the new budget. We do not want a tax on services that includes advertising. Showing the administration the strength of the Michigan Broadcasting industry and our reach is vital to our advocacy efforts.

If you are unable to carry the State of the State Address on one of your channels, you may record and tape delay it to be played at a more convenient time. We are trying to get at least one TV and one radio station in each market to carry it live.

Stations interested in the broadcast who have not yet responded to a survey invite can state their interest here: https://www.surveymonkey.com/r/TS2GNRH

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