According to a report in Gongwer, the Michigan Supreme Court is considering changes to court rules on attorney advertising to require that the name of an attorney providing the services be identified in the ad. The court released two possible alternatives to the current rule. The proposed changes will also be the subject of a public hearing, with a hearing date yet to be announced. The two proposed changes require identification of the lawyer advertising the services.
The first proposed change addresses attorney advertisement done under a phone number, web address, “image or icon” and website advertising requires the names of the lawyers providing the services. In the second alternative proposal “any communication,” which could potentially include television and radio ads, will need the address and name of at least one lawyer responsible for the content.