Midwest Communications Launch FM Translator Simulcast in Holland

WHTClogoMidwest Communication’s WHTC-AM (Holland) has announced that the station is now heard on both the AM and FM bands!

Midwest announced that they have placed an FM station at 99.7 FM, that will simulcast all of WHTC-AM programming on FM. The addition of the FM station will enable listeners to clearly hear 1450 WHTC programming with a better range and with no interference from electrical noise or thunderstorms in the area. The new station, on the FM dial at 99.7, has official call letters of W259CO but will be known as The New 99.7 FM. All current programs on WHTC will be simulcast at 99.7 FM, 24 hours a day.

In a press release to listeners, Market Manager Kevin Oswald said, “Midwest Communications has made a significant investment in radio for our area and we’re proud to announce the New 99.7 FM. For years we’ve been the station you turned to for real news now, weather, sports, traffic, talk and more on 1450 WHTC. Now, all we do for you can be found on the New 99.7 FM. The advantages to our listeners and advertisers are exciting as we again increase the ways we reach our audiences. You can now hear WHTC at 1450 AM, 99.7 FM, streaming online at whtc.com, on our smartphone app, and with the NextRadio app. Our FM coverage and quality of signal will enhance our already strong AM station. This adds another way that WHTC serves the greater Holland/Zeeland area with total media coverage, including on-air, online, texting, mobile, live on-site broadcasting, email, video, streaming audio and podcasts. Midwest Communication’s existing local FM radio station, 92.7 The Van will continue to bring Classic Hits to the greater Holland area, with a strong on-air and on-line presence and local event-centered live broadcasts. “

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