Midwestern Broadcasting Takes WCCW-AM to Oldies

Midwestern Broadcasting’s WCCW-AM (Traverse City) has flipped from a full-time sports format to oldies, as “AM 13.”  The switch happened this past Monday, August 20.

The music format ranges from the Beach Boys to Motown, and includes elements ranging from memorable commercials from bygone local establishments, to legendary shows from national personalities like Wolfman Jack, to fun morning “Do you remember….” contests.

“We want to transport listeners, via this AM 1310 radio time warp, to 1960’s Traverse City,” says Chris Warren, GM of Radio Centre – downtown Traverse City. “We’ve noticed that as Traverse City evolves, people really love to reminisce about Traverse City’s ‘Good Old Days’, and AM 1310 will be an enjoyable way to do that.”

Listening for a half hour to the station’s stream at the MAB’s Lansing office, your editors heard music from Elvis Presley, the Dave Clark Five, Smokey Robinson, Gladys Knight, Gary Puckett and the Union Gap, the Angels, Chuck Berry, B.J. Thomas, Diana Ross and the Supremes, Looking Glass and others.

Brian Hale, who has been PD/Morning host on the station for many years, continues in his role.

For more information or to listen, check out the station’s website here.

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