According to a report in Inside Radio, the FCC has given an unofficial not to an NAB push for online auto ad disclosures.
“They don’t’ see any reason why we couldn’t do it,” NJBA president Paul Rotella told Inside Radio “It would improve creative and it would be actually more informative because it would direct people to a website as opposed to that ridiculous disclaimer. It would be the most intelligent thing to do in terms of full disclosure.”
The National Association of Broadcasters has proposed the rules regarding auto leases and loans be amended to make radio more advertiser-friendly, stating in a filing that the flurry of disclosures read at the end of spots has made some advertisers, particularly automobile dealers, “reluctant” to use radio as a form of advertising because so much air time is devoted to the listing of terms and conditions.
Read the entire Inside Radio story here.