Broadcasters: Making a Difference in the Opioid Epidemic
Nearly 78 Americans die every day from an opioid overdose. That staggering statistic is but one reason key members of Congress reached out to NAB and asked for broadcasters’ help to stem the epidemic of prescription drug and heroin addiction that is ravaging our communities.
Congress recognizes the unique ability of local broadcasters to reach listeners and viewers with important social messages, driving them to take action.
To answer this call for help, the NAB Joint Board of Directors has approved a voluntary commitment of broadcasters to address the opioid/heroin addiction crisis over the coming year. Stations will be provided with a digital toolkit that includes resources such as public service announcements, online digital messaging and suggested town hall meetings.
On September 13, the NAB is scheduled to announce this commitment jointly with the Partnership for Drug-Free Kids. At this event we will spotlight the numerous ways broadcasters are already answering this call, with remarks from Sen. Gordon Smith, NAB president and CEO; Art Brooks, president of the Arizona Broadcasters Association; Rebecca Hanson, senior vice president of Strategy and Policy of Sinclair Broadcast Group; Ginny Morris, chair and chief executive officer of Hubbard Radio Group and Jordan Wertlieb, president of Hearst Television.
The press conference will also include remarks from the following members of Congress: Sens. Chuck Grassley (IA), Amy Klobuchar (MN), Patrick Leahy (VT), John McCain (AZ) and Chris Murphy (CT), and Reps. John Conyers (MI-13), Bob Goodlatte (VA-06) and Frank Pallone (NJ-06).
We are excited about this event and appreciate your support of this important effort. Stay tuned for more information tomorrow about this event and a link to a digital toolkit where you can download spots, programming ideas, social media tools and additional resources.