Radio Programmers: Don’t Miss These Sessions at GLBC!


From important educational sessions to the ever popular Broadcast Excellence Awards Ceremony, the Great Lakes Broadcasting Conference (GLBC) is designed with YOU in mind and planned so that you can make the most of your time at the conference! Longtime radio programmer and consultant Kevin Robinson is at GLBC this year to present thought-provoking sessions with ideas that you can take back to your station.

Register for GLBC Here

Here are some highlights for radio programmers at GLBC 2017:

Coaching the Coaches
Wednesday, March 8

11:30 a.m. – 12:30 p.m.
Presented by Kevin Robinson, Robinson Media (bio below)

Kevin Robinson
Kevin Robinson

Tiger Woods, Michael Phelps, Britney Spears: They all have coaches. Mentors who take raw talent and make improvements, taking them to the world’s elite. Join the only coach who has mentored three different shows to the #1 position on three different brands in the same major market. As programmers, Kevin will share tools that will make YOU a better coach:

  • Developing a strategic plan for your shows,
  • Being memorable,
  • Identifying the target,
  • The seven slots of short term memory,
  • The five P’s,
  • Listener Eye Contact,
  • The Creative Process,
  • Five areas of connected content,
  • The top three, and
  • Pre-selling with intrigue.

All of this in a fast-paced, TED-like talk. You will come away re-energized with action items you can take back to your station and put in place immediately!

#Branding –in a Social Media Age
Wednesday, March 8
2:30 – 3:30 p.m.
Presented by Kevin Robinson, Robinson Media (bio below)

Facebook – Snapchat – Twitter – Instagram. Where should you AND your BRAND be? In this interactive session you’ll discover where to have the most impact in the digital space and how :60 is all you have to create a buzz. Robinson Media’s Kevin Robinson will guide you through the best social format(s) to present your brand, how often and WHAT you should post, that interaction is more powerful than likes and the networks to plant your brand where YOU cannot be ignored.

About the speaker:  Kevin Robinson is a passionate, record setting and award-winning 35-year broadcast veteran, having experienced programming success with teams in Chicago, Phoenix, St. Louis, Louisville, Buffalo and Lansing in quality companies like CBS Radio, Bonneville International, Hubbard Radio, Infinity Broadcasting, Salem Media Group and many others.

With his company Robinson | Media and past partnership with the Audience Development Group, , Kevin has advised companies all over America including Entercom Communications, Beasley Broadcast Group, Westwood One, Midwest Communications, Triad Broadcasting, Townsquare Media, Midwest Family Broadcasting Group, Grand Canyon Broadcasters, LaSalle County Broadcasting, EG Radio Marketing and many more.

As former Vice-President of Hot AC for CBS Radio, Kevin counselled 15 brands coast-to-coast in the format, in addition to coaching Leeza Gibbons, Randy Jackson and Billy Bush through his partnership with Westwood One.

Kevin’s varied format expertise is deep and includes Hot AC, Oldies, Christian AC, Mainstream AC, CHR, Adult Hits, Classic Hits, Country and Talk.

Kevin’s brands consistently perform in the Top 3 of the target – often times as the list leader.

Known largely as a trusted talent coach, Kevin the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position.

His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink and has coached CMA, ACM and Marconi winning talent.

Invest in yourself and your future…attend GLBC and be inspired!

Register for GLBC Here

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