A new study by JD Power shows that while consumers are satisfied with over-the-top streaming TV services compared with traditional cable TV offerings, they also are spending nearly an hour more a week watching regularly scheduled programming than they did two years ago.
The research also found that destination TV viewing has reached a three-year high. Despite growing satisfaction with streaming video services and widespread use of DVR and video on-demand, JD Power discovered that the number of hours spent watching regularly scheduled television programs has increased by nearly an hour between 2015 and 2017.
In a typical week, households have spent an average of 17.4 hours watching regularly scheduled programming this year, up from 16.6 in 2015. Reinforcing this trend, the survey also found that the percentage of customers planning to cut the cord on pay-TV during the next 12 months has declined to 8 percent from 9 percent in 2016.
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