Sinclair Broadcast Group, Inc. has announced that Jennifer Casey has been named Local/Digital Sales Manager of WPBN-TV and WTOM-TV (Traverse City). Casey will also oversee the local/digital sales of WGTU-TV and WGTQ-TV in the same market pursuant to joint sales and shared services agreements. The announcement was made by Todd Harrison, General Manager/General Sales Manager of WPBN/WTOM and WGTU/WGTQ.
In making the announcement, Harrison said, “We are excited to welcome Jennifer to Sinclair Broadcast Group. In Jennifer’s 16 years of sales and media buying experience, she has a proven track record in new business development while managing and mentoring a team of sales and marketing executives in local, regional, and digital business.”
Casey most recently served as the Vice-President of Sales at Heritage Broadcasting in Cadillac, MI. In 2013, she was the Digital & Mobile Sales Manager for ESPNLocal.com. From 2010-2012, she was the Digital Sales Manager at WLS-TV (Chicago). Casey received a 2015 National Association of Broadcasters Award for creating the Michigan BrewVine Passport. She received her Bachelor of Arts in Marketing from Michigan State University.