The MAB, in partnership with the National Association of Broadcasters (NAB), is proud to present the latest study regarding the impact of local broadcasting on Michigan’s economy.
Woods & Poole Economics reports that Michigan broadcasters, with 332 commercial radio stations, 42 commercial television stations and 20 low-power/class A television stations, are responsible for 73,940 jobs that depend on local radio and television. The economic impact on Michigan is nearly $34 billion.
Scroll to page 30 for the Michigan-specific information of the Woods & Poole report here.
Michigan broadcasters annually make $53,360,686 in charitable contributions, provide $81,636,827 in disaster relief, and donate $195,349,264 in air-time each year. Additionally, each Michigan broadcaster, on average, airs 178 public service announcements each week. All-in-all, that’s a total public service contribution of $330,346,777 annually!
Read more about the public service efforts of Michigan broadcasters here.
Broadcasters are encouraged to use this information when talking to their lawmakers locally, statewide and in Washington.
The MAB thanks the National Association of Broadcasters for their assistance in compiling this information. Please feel to contact MAB Government Relations Manager Elena Palombo with any questons: [email protected].