Sessions presented by Fred Jacobs & Paul Jacobs of Jacobs Media
In this two part session on Tuesday May 3, be one of the first in the country to review the results of Jacobs Media’s Techsurvey 12, an annual national web survey that tracks a highly evolving and changing media environment.
Previous Jacobs’ Techsurveys have been uncanny in their ability to predict consumer behavior, while providing actionable data. From the “cell phone only problem” in the first survey, to the satellite radio slowdown, to the rise of smartphones and tablets along with the ascent of Pandora, these national research studies have been predictive and an important part of the digital planning process.
Click here for information and to register for GLBC. Members can register for the full day for only $159!*
*early, member rate
The 2016 Great Lakes Broadcasting Conference (GLBC) and Expo will be held at the Lansing Center on May2 – 3 and will once again feature an exhibit hall and multiple breakout sessions.
The keynote address will be presented by Valerie Geller of Geller Media International Broadcast Consultants. We’re sure you’ve read some of her books and industry articles, so come and hear what Valerie has to say in-person at GLBC! Valerie will also be hosting two breakout sessions at GLBC.
KEYNOTE: Get, Keep, and Grow Your Audience
Content is king, and those who create your content are what set you apart from every other “screen” or speaker you compete with. Everyone can improve and move to the next level of performance to create powerful content for news, personality TV, Radio, and to work more effectively across ALL platforms!
Becoming a Powerful Storyteller
Whether you’re writing news, producing, performing as an on air personality, or writing copy for promotion, sales or public service, it all starts with good writing and powerful storytelling. In this session, you’ll learn proven techniques in use by top broadcasters throughout the world.
Developing Talent is a Talent: Secrets of Finding, Developing, Airchecking, and Coaching Talent
No matter where you are in your on-air career, EVERYONE can improve. Working across all platforms, learn proven techniques to help each member of your on-air staff get to the next level. And if you are on-air, learn these “diamond polishing” self-check techniques!
Click here for information and to register for GLBC.