Tag Archives: Issue 100

Original ‘Voice of the Huskies’ Bob Olson Passed Away

Michigan Tech Sports Hall of Famer, and the original “Voice of the Huskies,” Bob Olson passed away on March 3 in Middletown, Conn., he was 87.

Olson was known as the Dean of Broadcasters in all of college hockey and did hockey play-by-play for 32 seasons until his retirement after the 2000-01 season, according to a MichiganTechHuskies.com press release.

While he started broadcasting Huskies sports with men’s basketball and football,  a lengthy meeting with legendary hockey coach John MacInnes led to hockey’s addition to the WMPL lineup. Olson called his first Husky hockey game on November 13, 1970.

Olson is the originator of the WMPL College Hockey Poll—the first of its kind in the nation. WMPL also served as the clearinghouse for all of the country’s college hockey scores with its call-in score service run by Bob and his wife, Edda. She preceded him in death in 2000.

A true community-minded individual, Olson served as president of the Michigan Tech Blueline Club (1987-91), as a member of the Michigan Tech Community Advisory Committee, on Tech’s Sports Promotion Committee (1987-92), and on the Hockey Coach Search Committee (1992).

Olson was inducted into the Michigan Tech Sports Hall of Fame in 1994. He also received the Otto Breitenbach WCHA Distinguished Service Award in 1997 and the American Hockey Coaches Association Jim Fullerton Award in 1996 for someone “who gave as much as he received and never stopped caring about the direction in which our game was heading.”

The press box at the John MacInnes Student Ice Arena is named in his honor. The Bob Olson Broadcast Center was dedicated during Winter Carnival 2001. The Tech men’s basketball team hands out yearly the Bob Olson Award to the team’s top newcomer.

 A memorial service for Olson will be held at 11 a.m. Thursday, July 19 at The Church of the Resurrection in Hancock, Mich.

Heritage Broadcasting Will Host Opioid Epidemic Forum on April 18

Heritage Broadcasting’s WWTV/WWUP-TV (Cadillac) and Blue Cross, Blue Shield, Blue Care Network of Michigan have teamed up to shed some light on opioid issues in Northern Michigan.

The 9&10 News team’s Michelle Dunaway and David Lyden will discuss the important truths and statistics with a panel of local specialists and law enforcement personal from throughout the viewing area.

“Opioid use in Northern Michigan is climbing at an alarming rate and as an organization that values being a reliable source of information, we feel compelled to discuss all the facts and bring it to our viewers. Knowledge is power and we want to make sure everyone who sees or hears this forum feels empowered to help stop opioid abuse in our communities. ” said Kevin Dunaway, Vice President/General Manager.

The forum will air live on 9&10 News and Local 32 on Wednesday, April 18, from 7 p.m.-8 p.m. Reruns of the forum will air on Sunday, April 22, at 11 a.m. on Local 32 and 12 p.m. on WWTV. WTCM will simulcast the forum live on Newstalk 580 WTCM for those listening on radio.

‘Broadcasting Hope’ Campaign Seeks to Reach Broadcasters in Acute Need

Broadcasting Hope, a new industry-wide campaign from the Broadcasters Foundation of America, aims to reach broadcasters across the country with trade ads, social media and more.

“We are grateful to the radio and TV trade publications for their generous support,” said Jim Thompson, President of the Broadcasters Foundation. “With their valuable help, we can make sure that every broadcaster in America knows that they or a colleague can apply for aid when in dire need from unforeseen and devastating circumstances.”

“There are broadcasters in local markets across America who may qualify for aid, and it’s imperative that they know the Broadcasters Foundation can be a life support,” said Dan Mason, Chairman of the Broadcasters Foundation. “The radio and TV trade publications and members of the National Alliance of State Broadcast Associations (NASBA) have been very supportive in helping us expand awareness of the Foundation’s charitable mission.”

The goal of Broadcasting Hope is to ensure that broadcasters in acute need know they can apply for aid from the Broadcasters Foundation, the only charity devoted exclusively to providing financial assistance to broadcasters whose lives have been devastated by illness, accident, or disaster.

Ads from the Broadcasting Hope campaign will run in radio and TV trade publications beginning this week.

For more than 70 years, the Broadcasters Foundation has disbursed millions of dollars to thousands of needy broadcasters and their families. Individual donations can be made to the Guardian Fund, corporate contributions are accepted through the Angel Initiative, and bequests can be arranged through the Legacy Society.

To learn more, contact the Broadcasters Foundation at 212-373-8250 or[email protected] or visit www.broadcastersfoundation.org.

Tyler Appointed Music Director at WDVD

Jessica Tyler

Cumulus Media’s WDRQ -FM (Detroit) Assistant Program Director/Music Director Jessica Tyler has added Music Director responsibilities for sister station WDVD-FM.

“Jessica’s passion for music and her relationships with artists and the label community is unparalleled,” director of programming Robby Bridges remarked. “I’m please she will work with me, APD Kendall Taylor and our corporate team on the sound of Detroit’s 96.3 WDVD going forward.r

Tyler joined WDRQ in November, 2017.  “I want to thank Robbym Mike Wheeler, Rob Roberts and Mike McVay for this opportunity and for their belief in me,” said Tyler.

Scott Moore: Living the Dream, Celebrating 1,000 play-by-play calls for the Spartan Sports Network

Scott Moore

By: Russ White, MSU Today

MSU alumnus Scott Moore is the voice of Michigan State University hockey and baseball for the Spartan Sports Network (SSN). This past hockey season, Moore called his 1,000th game for SSN.

“It’s been a dream come true, and it’s been a joy for me to be able to do this,” says Moore. “I tell people that if you love what you do, you never work a day in your life. And I have yet to work in the last 26 years.”  Listen below:

Moore reviews the team’s progress during the 2017/2018 Spartan Hockey season and looks ahead to next season. And he talks about the impact new coach Danton Cole has had on the program.

He talks about the success of Big Ten Hockey and discusses the challenges and opportunities facing the entire sport of college hockey.

Moore recalls some favorite moments from over 1,000 game broadcasts – like the Spartans’ 2007 hockey national championship. His favorite memory, though, involves having his daughter by his side in the press box for many of his broadcasts.

He talks about how both hockey and broadcasting have changed over the years, and he offers his advice for young people who want to get into the ever-changing communications industry.

(audio courtesy of the Spartan Sports Network)

MSU Professors Win Top Awards for Film About Latino Lynchings

MSU Professors of Practice John J. Valadez and Carleen Ling-an Hsu will receive two top honors from the Broadcast Education Association (BEA) at its annual conference in Las Vegas. There they will be presented with the Faculty Documentary “Best of” award and the first-ever “Diversity and Inclusion Creative Award” for their WKAR/PBS film The Head of Joaquin Murrieta.

More than 1,550 entries, representing more than 175 colleges and universities across the country, were submitted for this year’s competition. Valadez and Hsu, who each have dual appointments in the Department of Media and Information and the Film Studies Program in the Department of English, had the top overall entry in the Faculty Documentary Competition.

“As filmmakers, we spend years thinking about our subject, then painstakingly try to articulate the idea and craft it into a film for a wide audience. In the end, we send it off into the world over the airwaves or through cables in the ground. We often don’t know how it impacts people because we are not in their living rooms watching with them,” Hsu said. “Winning these awards from BEA is not only a huge honor because it comes from our fellow educators, it is a reminder and affirmation that what we do both as filmmakers and educators really does matter.”

Written and directed by Valadez and produced and edited by Hsu, The Head of Joaquin Murrieta is a short documentary that follows Valadez as he travels across the country — from New York to California — with the 165-year-old severed head of the legendary Mexican outlaw Joaquin Murrieta.

The Head of Joaquin Murrieta was released in 2016 and submitted in late 2017 to the BEA’s Festival of Media Arts Competition, which is a competitive forum open to BEA faculty and student members. The 16th annual festival will be held in Las Vegas on April 7-10, 2018.


Oakland University’s WXOU Holds Birthday Bash

The student employees at Oakland University’s student-run radio station, 88.3 FM WXOU, celebrated the station’s its 52nd annual Birthday Bash on April 4.

“This is our 52nd year of doing it,” said Drew Marczewski, the general manager of WXOU. “I believe we’ve been doing it since the station opened.”

The celebration included food, free t-shirts to the first 100 people, and live music performances from several different artists.

WXOU was awarded the College Radio Station of the Year award both in 2012 and in 2013 by the Michigan Association of Broadcasters, and has been broadcasting on campus since 1967.

Why Your Station Should Switch to a Secure Website

Seth Resler

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

By: Seth Resler
Jacobs Media Strategies

In the wake of recent revelations about the way Facebook data has been used, the general public is expressing increased concern over data privacy. This concern will impact radio stations, as listeners will come to expect that any data they provide through their favorite radio station’s website will be kept secure. In light of these concerns, it is more important than ever that radio stations secure their websites.

When we talk about “secure websites,” we mean that the data passed between the computer that a website originates from and the computer with the browser displaying the site is scrambled. If somebody else accesses the data as it is passed from one computer to the other, they will only be able to see a string of characters, and they will not be able to make any sense of it.

Insecure website URLs begin with “http://,” while secure website URLs begin with “https://.” The extra letter ‘s’ stands for ‘secure,’ and signifies that the website is using an SSL Certificate (a special set of files) to encrypt its data. When you visit a secure website, you will see a green padlock displayed in your browser’s URL bar to indicate that the site is secure.

If your radio station’s website is not currently secured with an SSL certificate, here’s why your webmaster should secure it:

1. Your Station is Asking Listeners for Personal Data
Your radio station is probably asking your listeners to provide data through its website, whether it’s inviting them to register for the email database or to enter a contest. Ensuring that listeners’ data is safe is not only the ethical thing to do, but it’s the smart thing to do as well. It reduces your station’s risk of everything from lawsuits to PR debacles.

2. Browsers Will Scare Listeners Away from Insecure Websites
Increasingly, web browsers are going to do more to let people know that they are visiting insecure websites. Currently, if you use Google Chrome to visit an insecure site, the browser labels it with a grey “info” icon in the URL bar. In the near future, Chrome will label insecure websites with red warning icons. These new labels will discourage listeners from entering personal information into your station website, and you will likely see a drop off in email signups and contest entries.

3. It Will Impact Your Ranking in Google’s Search Results
For years, Google has indicated that it will take a website’s security into consideration when deciding which ones to list at the top of its search results. If your website is not secure, you could be losing traffic to similar sites because Google would rather send people to a site that will provide people with a safer experience.

Securing a website is usually not a difficult process. If you haven’t secured your radio station’s site, now is the time to talk to your web developer about doing it.

For more assistance on digital or social media, contact MAB Member Services at [email protected] or 1-800-968-7622.

‘Content’ or ‘Companionship’

Gary Berkowitz

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

By: Gary Berkowitz
Berkowitz Broadcast Consulting

OK, I’m going to say it. “Companionship” is more important than “Content.” Sure content is the buzzword these days but it takes a special something to be considered a “companion.” Yes, its great to have both but nothing causes more occurrences of listening on a daily basis than being a “companion” that the listener enjoys spending time with day after day. Content may get em sometimes. Be their companion, and they will always be with you.

Why is so much radio content “low hanging fruit”? Radio seems to always go for the easy to find, not always compelling material. One of the PD’s I work with refers to bad content as “low hanging fruit.” If you’re going to do content it must not only be compelling, but of high interest to your demos and listeners. After all, can you imagine “The Today Show” doing “This Day in History”? Not gonna happen! Unless you have killer content, another song will serve you better.

Do you have a “relationship” with your P1 core? The #1 and most important element to getting consistently strong ratings. You can play all the right songs; have all the right sweepers and the best jingles in the market. If you’re missing that hard to describe link that bonds the listener to your station, the ratings will most likely not be there. This is where your personalities come into play. They are “The Secret Sauce” between the music.

In sales they say “People buy from people they like.” In programming its “People listen to people they like.” Is your station likable? Think about “content or companionship.”

New Music is weak right now with AC’s biggest “feeder format” CHR. Don’t fall prey to “we have to freshen up.” Playing proven, familiar music still wins out every time. Discipline is needed now, and yes, this can change at anytime.

Gary Berkowitz is President of Detroit based Berkowitz Broadcast Consulting, specializing in ratings improvement for AC radio stations. www.garyberk.com

Sales Motivators

Dick Taylor

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

By: Dick Taylor,  CRMC/CDMC

This week, I thought it might be fun to share some of the sales motivators I’ve used over the years. I hope you enjoy them and find some inspiration from reading them.

      • Eighty percent of success in life is showing up. -Woody Allen
      • Fail your way to success…

        • Deal with rejection: You’re not judged by the number of times you fail, but by the number of times you succeed. However, the number of times you succeed is in direct proportion to the number of times you can fail and keep on trying!
      • SW, SW, SW. Next!
        • Some people get hung up on rejection, while others are fueled by it. Some Will, Some Won’t, So What? Now move on!
      • Life is made up of small pleasures.
        • Happiness is made up of those tiny successes, the big ones come too infrequently. If you don’t have all of those zillions of tiny successes, the big ones don’t mean anything. -Norman Lear
    • Babe Ruth hit 714 Home Runs. He also struck out 1,330 times.
    • What Is Hustle?
      • Hustle is doing something that everyone is absolutely certain can’t be done
      • Hustle is getting the order because you got their first, or stayed with it after everyone else gave up
      • Hustle is shoe leather and elbow grease and sweat and missing lunch
      • Hustle is getting prospects to say “yes” after they’ve said “no” twenty times
      • Hustle is doing more unto a customer than the other guy is doing unto him
      • Hustle is believing in yourself and the business you’re in
      • Hustle is the sheer joy of winning
      • Hustle is being the sorest loser in town
      • Hustle is hating to take a vacation because you might miss a piece of the action
      • Hustle is heaven if you’re a hustler
      • Hustle is hell if you’re not
    • Listen More and Sell More

      • As a salesperson, you probably spend as much as half your time listening. But scientific tests show that most people listen at an efficiency level of only about 25%. Here are five guidelines for effective listening that should help you get more out of what your customer is saying:
        1. Find areas of interest, even in dry subjects. Listen to every subject for useful information.
        2. Listen for ideas, not just facts.
        3. Hold your fire. Don’t judge what a person has said until you completely understand it.
        4. Fight distractions. Concentrate. Learn to tolerate a speaker’s bad habits.
        5. Listen to difficult, heavy material as an exercise for your mind.
  • Don’t Quit

Is that what you want to do?


Anybody can do that.

Takes no talent.

Takes no guts.

It’s exactly what your adversaries hope you will do.

Get your facts straight.

Know what you’re talking about.

And keep going.

In the 1948 Presidential election, the nation’s leading political reporters all predicted that Harry Truman would lose.

He won.

Winston Churchill said, “Never give in. Never. Never.”

Sir Winston stuck his chin out and wouldn’t quit.

Try sticking out your chin.

Don’t give up.


  • NOTICE: If you ever want to sell your product to our company, be sure your product is accompanied by a plan, which will so help our business that we will be more anxious to buy than you are to sell. -D.W.Beverage, Jr. and Associates

Just some of the thoughts that inspired me when I started out in radio sales.

Thoughts that I also shared as I moved up to sales manager, station manager, general manager and market manager.

Thoughts I would share with my students in my broadcast sales classes too.

Got a quote or story that has inspired you?

Please share it in the comments section.

Thank You for helping me to pay-it-forward to the next generation.

Reprinted by permission.

Dick Taylor has been “Radio Guy” all his life and is a former professor of broadcasting at the School of Journalism & Broadcasting at Western Kentucky University (WKU) in Bowling Green, Kentucky and he’s currently seeking his next adventure.  Dick shares his thoughts on radio and media frequently at https://dicktaylorblog.com.