Tag Archives: Issue 116

Lansing’s WQHH Holds Annual Backpack Giveaway

MacDonald Broadcasting’s WQHH-FM (Dewitt-Lansing) held their annual Backpack Giveaway August 16.  The event was held at the Gier Community Center from 4 to 6 p.m.

The station handed out over 1,000 backpacks with school supplies on a first come, first-served basis and also hosted fun games and activities including a bounce house, face painting and other activities.

Midwestern Broadcasting Takes WCCW-AM to Oldies

Midwestern Broadcasting’s WCCW-AM (Traverse City) has flipped from a full-time sports format to oldies, as “AM 13.”  The switch happened this past Monday, August 20.

The music format ranges from the Beach Boys to Motown, and includes elements ranging from memorable commercials from bygone local establishments, to legendary shows from national personalities like Wolfman Jack, to fun morning “Do you remember….” contests.

“We want to transport listeners, via this AM 1310 radio time warp, to 1960’s Traverse City,” says Chris Warren, GM of Radio Centre – downtown Traverse City. “We’ve noticed that as Traverse City evolves, people really love to reminisce about Traverse City’s ‘Good Old Days’, and AM 1310 will be an enjoyable way to do that.”

Listening for a half hour to the station’s stream at the MAB’s Lansing office, your editors heard music from Elvis Presley, the Dave Clark Five, Smokey Robinson, Gladys Knight, Gary Puckett and the Union Gap, the Angels, Chuck Berry, B.J. Thomas, Diana Ross and the Supremes, Looking Glass and others.

Brian Hale, who has been PD/Morning host on the station for many years, continues in his role.

For more information or to listen, check out the station’s website here.

Up North Radio Promotes Bob Aldrich to VP/Operations; Rich Spicer to OM

(l-r) Bob Aldrich, Rich Spicer

Up North Radio (Cadillac-Big Rapids) has promoted Bob Aldrich to Vice-President of Operations and appointed Rich Spicer Operations Manager WCDY-FM and WCKC-FM (Cadillac).  Aldrich will continue to oversee day-to-day operations at the company’s WBZX-FM (Big Rapids) and will work closely with the Cadillac stations to develop new synergies between the two operations.

General Manager Jennifer Theodore told All Access, “Rich and Bob bring a wealth of experience to these new roles, and I’m thrilled to have talent of their caliber leading our operations.”

Aldrich joined the company with the sign-on of WBZX in 2016.  Spicer has been with the company’s WCDY-FM since December 2012.

Roxanne Steele Joins Cumulus Media’s WDRQ-FM

Roxanne Steele

Roxanne Steele, former midday host at WYCD-FM (Detroit) has joined Cumulus Media’s WDRQ-FM (Detroit; known to listeners as NASH FM) for weekend on-air duties.

Steele, in a Facebook post wrote this past Monday, “On #NationalRadioDay, it seems perfect to announce my new gig … You can now hear me on WDRQ 93.1 NASH FM!! My first shift is this Saturday, 2-7p (ET).   Thank you for your friendship and loyalty to me on the radio dial! I can’t wait to get back to it!”

Steele was a finalist for this year’s Academy of Country Music Major Market Personality of the Year Broadcast Award.  Prior to her time at WYCD, she also worked at WDVD-FM in Detroit and WCFS-FM and WBBM-FM in Chicago.

Jacobs Media to Offer Free Air Personality Webinar August 30

Bingham Farms-based Jacobs Media Strategies has announced that it has completed “AQ – Radio’s First Comprehensive Study of Air Personalities Unveiled,” and will present the results of that study with a free webinar on Thursday, August 30 at 2 p.m. Eastern.

AQ is a comprehensive online study of on-air talent and producers from radio stations across the United States.  Respondents were asked a wide range of questions on their attitudes about the state of the radio industry, their careers, how they define their ever-changing job duties, and even if they have a “face for radio.”

The full results of the AQ study will be unveiled during the webinar.  To download a sneak peek at the results and register for the webinar, go to: https://jacobsmedia.com/radios-first-ever-talent-survey/.

“The radio industry historically has done a great job researching its audience,” says Jacobs Media President Fred Jacobs. “However, no one has ever studied the attitudes of one of the industry’s most important assets, its air personalities. Stations have a lot riding on their talent, and it’s important management and ownership gain a deeper understanding of what makes them tick. And there are great insights for the personalities themselves.”

Here are some of the highlights from AQ, radio’s first talent on talent survey:

• Where’s the farm team? More than four in ten (43%) survey respondents perform on their station’s morning show, while only 14% work nights, overnights, and weekends. Yet, nearly three-fourths (74%) of the AQ sample got their start in radio on these rapidly disappearing airshifts.

• Let’s do an air-check. Overall, four in ten (40%) of the air talent surveyed in AQ say their work is never critiqued by station management. And nearly one-fifth (19%) say they are only air-checked a couple times a year.

• Venus & Mars. While nearly seven in ten (69%) male air talent agree that “women have as good a chance as men to advance” on the air, less than one-fourth (24%) of female respondents agree.

• Getting social. The #1 skill mandatory for air talent? Social media prowess, mentioned by nearly two-thirds (65%) of AQ respondents, is at the top of the list. Yet, only about one-third (35%) of these same participants rate their social media ability “excellent.”

• Why radio? When asked why they opted for a career on the air in radio, the top three reasons are that “it’s fun” (80%), “to entertain” (73%), and because it’s “emotionally fulfilling” (57%). The least important reason? “Sex and relationships,” mentioned by only 1% as a main motivator for being on the radio.

•    Show me the money. Six in ten (60%) say that financially, they’re making it, they’re comfortable, or they’re set for life. Conversely, four in ten (40%) report they’re struggling or in debt. Those having the hardest time are women, Millennials, and those who work in smaller markets.

•    In the eye of the beholder. One in ten (11%) strongly agrees with the statement, “I have a face for radio.” Men are twice as likely to strongly concur with that dubious claim.

AQ is an online study sent via email to both the “Jockline Daily” and Jacobs Media databases. The fieldwork took place between June 13-24, 2018. There were 1,109 responses from commercial radio air personalities in the U.S., and 59 responses from program producers. AQ is a web survey and is not intended to reflect the attitudes of all air personalities and on-air producers.

WKHM Spends Summer Supporting Jackson Charities

It has been a giving summer for Jackson Radio Works.  On July 19, K-105.3 (WKHM-FM) and NewsTalk 970AM/101.5FM (WKHM-AM) hosted their annual “old fashioned” radio charity auction live on-air during the morning show, 7 – 10 a.m.  Seventy auction items were donated by area businesses, which were then auctioned off live on the air by on-air talents Jared Hammond a.k.a. J-Rod, Greg O’Connor, Jason Smith, and special guest Jeff Kinstle of the Relay for Life in Jackson.

“Our goal was to raise more than we did last year, and I’m so excited to announce that we did just that. We more than doubled it and raised over $7,600 thanks to the businesses that donated and the individuals that placed such generous bids on these amazing items. It couldn’t happen without them,” said Ashley Smith, Promotions Director for the radio stations.

Proceeds are to be split between these three causes: Relay for Life of Jackson County, JDRF One Walk-Jackson, and holiday baskets for the Salvation Army.  The JDRF One Walk Jackson wrote on their Facebook page: “Our hearts are full with joy for all that K-105.3 and NewsTalk 970 / 101.5 have done for the Jackson walk over the years…. We are honored to be among the Jackson charities chosen to share the $7,600 raised yesterday!”

They were not the only ones to comment. The Salvation Army of Jackson, MI posted: “What an honor it is to be a non-profit
recipient of K-105.3’s Charity Auction… A portion of that will help buy healthy food items for thousands of individuals this

Less than one month after the charity auction, K-105.3 partnered with title sponsor Community Choice Credit Union for a backpack giveaway event. The credit union helped K-105.3 provide the backpacks themselves, and co-sponsors helped cover the cost of standard school supplies like paper, folders, pencils, glue sticks,
crayons and more.

500 backpacks were filled with these school supplies and handed out to families August 13th at Community Choice Credit Union. K-105.3 and CCCU staff members were on hand to direct traffic and hand out backpacks in the 4 drive-through lanes at the credit union, all while doing a remote radio broadcast.

All 500 backpacks were given out in under an hour. Bridget Simone, local branch manager, remarked, “At Community Choice Credit Union we have a ‘Give Big Culture;’ supporting education and giving back to our communities is so important to us, and part of who we are. The team members look forward to the backpack giveaway every year, it is an awesome day!”

Senate Passes Resolution in Support of the First Amendment

Last week, the U.S. Senate passed a resolution (S. Res. 607) by unanimous consent affirming that the media “is not the enemy of the people.”

The resolution, cosponsored by Democratic Senators Brian Schatz of Hawaii and Minority Leader Charles E. Schumer of New York, declares the Senate’s support for a free press and the First Amendment protections afforded to journalists.

The resolution text was released the same day 350 newspapers ran editorials designed to push back on President Trump’s criticisms of the media.

Gubernatorial Campaigns Differ on Details for Debates

Gretchen Whitmer (left)/Bill Schuette (right)

Republican gubernatorial nominee Bill Schuette announced earlier this week that he accepted Democratic nominee Gretchen Whitmer’s invitation to three televised debates but the two campaigns have yet to agree on terms and locations

A statement released by the Schuette campaign proposed debates to take place at WPBT-TV in Traverse City on October 1 or 15, WOOD-TV in Grand Rapids on October 9 and WDIV-TV in Detroit on October 24. Whitmer’s campaign is looking at Flint as a potential debate setting given the water crisis experienced by city’s residents. The MAB will provide updates as debate dates and locations are finalized.

Deadline Set for Minimum Wage Proposal Ballot Language

The Board of State Canvassers set August 27 as a deadline for suggested ballot proposal language for the minimum wage increase proposal and the proposal to amend the voting rights. The Department of State must certify the November ballot by 5 p.m. on September 7.

In announcing the deadline to submit proposed language for the 100 words that will go on the ballot to describe the proposals, the department said, “In view of imminent deadlines for certification of the November 6 ballot, the director of elections is soliciting public comments regarding these proposals at this time for potential, conditional consideration by the Board of State Canvassers.”