Tag Archives: Issue 120

Broadcasters Foundation Raises Over $250,000

The Broadcasters Foundation of America raised $250,000 at its Celebrity Golf Tournament on Sept. 17 at the Westchester Country Club in Rye, N.Y.

One hundred percent of the annual event’s proceeds support broadcasters in need. It is one of the Broadcasters Foundation’s biggest fundraisers. This year, more than 150 broadcasters and celebrities participated in support of their colleagues, who have experienced loss due to illness or unforeseen disaster.

Nielsen To Change Diary Markets To Monthly Reporting

Nielsen announced on Monday that it will transform the measurement of markets that are measured with the audio diary from a quarterly or two times a year view to year-round measurement with monthly reporting. This more dynamic measurement solution enables clients to see seasonal shifts and react more quickly to marketplace changes. With this transition, radio will be able to find new insights and tell its reach story to advertisers each month.

“Big billion-dollar advertisers leave nothing to chance,” said Brad Kelly, Managing Director, Nielsen Audio. “Every decision they make is data driven and updated audience data is crucial for timely decisions. Nielsen Audio is excited to help diary market clients have a better understanding of the audio landscape and respond faster to dynamic market conditions. Continuous Diary Measurement, will help radio reinforce its compelling reach story more often and provide fresh radio data to fuel Marketing Mix Models—the decision tools big advertisers rely on to allocate budgets and evaluate the effect of their ad spend.”

The implementation of Continuous Diary Measurement will begin in phases with the first starting in July 2019 in the markets currently measured four times a year. The current four-book markets will convert to 12 currency releases that will comprise three months of data starting with the May/June/July 2019 report period. Effective with July 2019, approximately 70% of radio’s ad spend will be reported monthly by Nielsen Audio.

“With digital advertising providing near real-time metrics and TV moving to a year-round model, audio needs to compete on a level playing field,” said Jeff Warshaw, CEO, Connoisseur Media and vice-chair, Nielsen Audio Advisory Council. “As a client and member of the Advisory Council, I’ve challenged Nielsen to think differently and deliver a better solution. This is an important step forward for diary market clients because it will help audio remain relevant in an environment where advertisers expect more timely data and greater accountability. We should never forget that our advertiser clients are what matter most. They deserve the most timely data we can provide.”

Going forward, Nielsen plans to deliver monthly reports covering six months of data in markets with at least 1,000 metro in-tab, and monthly reports covering 12 months of data in the smallest markets.

Currently, Nielsen reports larger diary markets four times a year (winter, spring, summer and fall), mid-sized diary markets twice a year in the spring and fall and the smallest markets with two book averages of Spring/Fall and Fall/Spring.

WILX-TV Adds 5:30 News Beginning October 1

Gray Television’s WILX-TV (Lansing) has announced that the station will be adding a 5:30 p.m. weekday newscast to its line up starting October 1.

WILX General Manager said: “Adding the 5:30 newscast is a game changer for us.  A strong, local 90-minute block with the latest news and weather updates in each half hour gives viewers the information they need, whenever they tune in.

The station currently has newscasts at 4, 5, 6 and 11 p.m. weekdays.

WILX will retire the 4 p.m. newscast to focus on the new evening lineup.

“We’re always looking at new and innovative ways to keep our audience engaged and growing,” said Barb Roethler, WILX News Director. “We’re excited to rethink the typical evening newscast, and give viewers something fresh and new at 5:30.”

iHeartMedia Promotes Two in West Michigan

(L-R) Dave Taft, Jim Costa

iHeartMedia has announced the promotion of Country “B93.7” WBCT Grand Rapids’ David Taft to Senior VP/Programming for the company’s West Michigan region.

Taft, who has been with WBCT since 1997 and has served as PD since 2009 after previously holding the APD/MD duties, will continue overseeing that station. He also previously served as OM Clear Channel Muskegon and PD of defunct AC “Star 108” WSHZ.

“Dave is an incredible programmer,” said Regional SVPP Tony Travatto on Taft’s new position. “He’s got the perfect blend of expertise to grow our listeners and clients, and we know he will continue to dominate the media market in West Michigan with our team.”

Concurrently, Jim Costa has been promoted to PD of Sports “ESPN 96.1” WMAX-FM Holland from the role of APD. He will also continue as afternoon co-host alongside ‘Big Drew’ McCarthy. Phil Tower retains the PD role for News/Talk 1300 WOOD/106.9 WOOD-FM and Talk 1230 WTKG.

WLNS-TV’s Bob Simone Promoted to Nexstar Massachusetts Station

Bob Simone

Nexstar Media Group, Inc. announced on Monday that Robert “Bob” Simone has been promoted to Vice President and General Manager of WWLP-TV (NBC), EWLP (CW) and all associated digital services, including WWLP.com serving Springfield, Mass. He assumes his new responsibilities immediately and reports to Doug Davis, Senior Vice President and Regional Manager of Nexstar Broadcasting, Inc.

A Springfield native, Simone returns home to lead WWLP-TV, the station where he began his broadcasting career over three decades ago. He is an accomplished industry veteran who has significant expertise in station general management, content development and directing market-leading local television and digital operations. From 2012 to 2018, he served as Vice President and General Manager of WLNS-TV, the Nexstar-owned CBS affiliate serving Lansing, where he also had oversight of the services agreements with Shield Media’s ABC-affiliate WLAJ-TV and CW-5.

During his tenure in Lansing, Simone elevated WLNS-TV to the market’s highest rated station by implementing innovative local content strategies and unique digital concepts to enhance the station’s local news programming. With expanded audience reach and community engagement, WLNS News 6 garnered several Regional Edward R. Murrow Awards for outstanding news coverage and service under his leadership.

Before joining WLNS, Simone served as Vice President and General Manager of KMSB-TV (FOX) and KTTU-TV (MyNetworkTV) in Tucson, Arizona (DMA #73) from 2009 to 2012, where his initiatives focused on branding, local content development and sales led to increased revenues. Earlier in his career, Simone served as Vice President and General Manager of two Fox owned-and-operated stations over a 10-year period, including WTXF-TV in Philadelphia, PA (DMA #4) and KDVR-TV in Denver, CO (DMA #17). In each of these leadership roles, he expanded local news programming and implemented revenue-generating strategies resulting in enhanced operational performance.

Commenting on his new role, Simone said, “I want to express my sincere gratitude to our outstanding teams at WLNS, WLAJ and CW-5 in Lansing, as well as the local clients and organizations I’ve proudly served over the past six years. This promotion is an exciting opportunity to extend my record of service at Nexstar and return to WWLP-TV in my hometown of Springfield where I began my career. In this new role, I will utilize my management, sales, programming and marketing experience to build upon the success of 22 News and further strengthen the position of our Western Massachusetts station and digital operations. Our goal is to develop new premium local marketing opportunities that drive results for our advertising partners, while also generating continued viewership growth through the delivery of enhanced local news content and entertainment programming for our local viewers. I look forward to working alongside the exceptional local media team at WWLP-TV and CW-Springfield, while cultivating new business relationships and supporting community organizations in our market.”

Radio Royalty Fight May Resurface

NABNow that the Music Modernization Act passed both the U.S. House and Senate, the National Association of Broadcasters (NAB) is reporting that the royalty fee fight related to radio airplay could soon come back. The NAB is holding informal talks with the music industry in attempts to reach a compromise according to a report in Inside Radio. The NAB President Gordon Smith said, “There’s room for common ground and a settlement of the disputes between us and the performance community.”

FCC Commissioner Rosenworcel Launches Women in Tech Podcast

FCC Commissioner Jessica Rosenworcel

FCC Commissioner Jessica Rosenworcel has launched the first-ever commissioner led podcast called “Broadband Conversations.” The podcast will highlight women making an impact in media, technology and innovation.

“Women are almost half the labor force in this country yet only hold barely a quarter of jobs in science, technology, engineering and math fields,” said Rosenworcel in announcing the initiative. “I’m reminded of this fact when I go into boardrooms, classrooms, or meeting rooms—there are not enough women at the table. Because there are just too few, it’s time to amplify women’s voices from across the technology and innovation sectors.”

Senate Has No Plans to Move on National Popular Vote Bill

According to a report in Gongwer, the state Senate has no plans to move on legislation introduced that would promote the National Popular Vote. Two identical bills – Senate Bill 1117, introduced by Senator Hildenbrand (R-29), and House Bill 6323, introduced by State Representative Tim Kelly (R-94) – would join Michigan to the Interstate Compact to Elect the President by National Popular Vote. Under the compact, when states comprising at least 270 electoral votes join the compact, the number needed to elect a president, they would agree to cast their electoral votes to the winner of the popular vote in the presidential election.

The bill had a testimony hearing, but a spokesperson for the Senate Majority Leader Arlan Meekhof (R-30) said that he has no further plans for the bill. House Speaker Tom Leonard (R-93) also said that there will be no House vote on the House version of the bill.

Supporters of the legislation argue that it would guarantee that all states play a role in a presidential election, avoiding the strategy of focusing on several so-called battleground states that could flip either way.

Limited Openings Still Available for 2018 ABIP

The MAB has a few openings in our Alternative Broadcast
Inspection Program, (ABIP) for the weeks of November 5-
16. Our inspector Mark Croom with Riverfront Communications,
LLC, has been doing ABIP Inspections for South Dakota since
2016 and comes to us with strong recommendations from the
South Dakota Broadcasters Association.

Having an ABIP inspection is like having a preventative check-
up from the doctor. Once you sign-up and pay for your
inspection, you will receive a letter of intent giving your station a
150-day grace period preventing the FCC from conducting a
routine inspection.

Once you pass an inspection, you will receive a 3-year
exemption keeping the FCC inspector from performing a routine
inspection at your station.  More importantly, it’s like an
insurance policy.  With your public file and many other
documents on-line, it makes it easier for the FCC to inspect
your files.  Our inspector takes great care to review your public
file and make suggestions on how you may improve it.
Members have said an ABIP is like a private Public File
Tutorial.

Call Ann Walters at the MAB office 1-800-968-7622 or email
Ann at walters@michmab.com to book your ABIP.  This
moderately priced MAB service is one of our most popular
offerings.

Check IPAWS Certificate for Rescheduled National EAS Test

Stations are reminded that the previous IPAWS digital certificate expires September 24, 2018. To ensure a successful NPT test on the rescheduled date of October 3, you must install the updated CA file. Otherwise, CAP alert messages may not be authenticated after Sept. 24. This applies not only to the NPT, but all CAP messages using that required authentication certificate. Log on to your equipment vendor website to download the most recent certificate update.

As you are aware, due to ongoing response efforts to Hurricane Florence, FEMA rescheduled the National Test of the EAS system to Wednesday, October 3. It will be fed via IPAWS at 2:20 p.m. EDT. All broadcasters and cable systems are required to receive and relay this test. Once the test is completed EAS participants are required to submit Form 2 by 11:59 p.m. EDT on October 3 on the ETRS site:
https://www.fcc.gov/general/eas-test-reporting-system.

Participants should monitor this test to assure that it was received and relayed correctly and there were no problems with the quality of the audio. This information will be required on Form 2.