Tag Archives: Issue 145

WMOM-FM Signs Off Following Car Accident

This past Monday, WMOM-FM (Pentwater-Ludington) went silent when Bay View Broadcasting took the station off the air.  In a statement released by the station, owner Patrick Lopeman suffered serious injuries in a car accident last month, which made him re-evaluate his activities in managing the business. “With his 70th birthday approaching, he realized he was long past retirement age and couldn’t keep up with the schedule required to operate the radio station.”

In the statement, Lopeman is said to be seeking a new operator to take over the station with the intent to continue to provide continuing sports coverage of Ludington High School.

Lopeman built WMOM in the late ’90s, following a long career in the industry.  Prior to WMOM, Lopeman built and put on the air WXYQ-FM (now WMTE-FM) (Manistee) in 1994.

WMOM won MAB Station of the Year honors for its market division in the 2017 Broadcast Excellence Awards.  The station has been a longtime MAB member and we wish Patrick Lopeman good health going forward.

Blarney Stone Broadcasting Partners With Sinclair for Weather

Blarney Stone Broadcasting and Sinclair Broadcasting have partnered to provide weather updates on WLDR-FM/WARD-AM, WQON-FM/WQAN-FM and WBNZ-FM/WGRY-FM in Northern Michigan.

WPBN/WTOM-TV’s Emmy-winning Chief Meteorologist Mark Watkins will deliver weather updates throughout the day on weekdays with Michigan native and CMU graduate Blake Hansen, will deliver the weekend weather updates.

“We’re beyond thrilled with this new partnership,” said Sheryl Coyne, president of Blarney Stone Broadcasting. “We live and work and play in Northern Michigan, and we all know how fickle the weather can be here and how it affects our daily lives.

“It’s extremely vital to have the best, up-to-the-minute information available to us, and by having the highly respected meteorological team of Mark Watkins and Blake Hansen update our listeners is consistent with our mission of serving the smartest listeners in this part of our state. They can now plan their days with even greater confidence.”

TV Personality and Legend Ron ‘The Ghoul’ Sweed Died on April 1

Ron “The Ghoul” Sweed

Ron Sweed, a TV personality known to 70s Detroit television viewers as “the Ghoul,” passed away April 1 at age 70.

Although taped in Cleveland at a sister Kaiser Broadcasting station,  Sweed’s late-night horror show “The Ghoul Show” had a major following in Detroit, airing on WKBD-TV, Channel 50.

In a lab coat and fright wig as “The Ghoul,” Sweed would show awful horror movies and provide low-budget mayhem with goofy stunts, flying Cheez Whiz and exploding firecrackers.

When he was in high school, Sweed got his start at Cleveland’s WJW Channel 8 as an assistant to Ernie “Ghoulardi” Anderson. Anderson became a TV legend with his “Shock Theater” on Channel 8. In 1971, a few years after Anderson had left for a more fruitful career in Los Angeles, Sweed adopted Anderson’s shtick and dropped a few letters off the end of Ghoulardi to become “The Ghoul.” He launched his late-night show while still a student at Bowling Green State University.

Sweed had suffered a heart attack five months prior to his death and is survived by a wife, Mary Therese.

Amanda Sewell to lead Classical IPR

Amanda Sewell (Photo credit: IPR/Daniel Wanschura)

Interlochen Public Radio is proud to announce that Amanda Sewell will step into the role of Music Director, leading the growth and development of Interlochen Center for the Arts’ unique music service, Classical IPR. Amanda is a musicologist who received her Ph.D. from the Indiana University Jacobs School of Music. She became involved with Interlochen in 2015 writing program notes for concerts. She volunteered at IPR helping with the music library and was later hired to host music live on air.

“I have found her talents and deep love for music almost a match for her energy and ambition,” says IPR Executive Director Peter Payette.

Amanda developed the weekly program “The Interlochen Collection” to showcase the extensive music archive at Interlochen Center for the Arts. In addition to her radio work, she has a book deal with Oxford University Press for a biography about American composer Wendy Carlos. She was recently awarded the Paul Charosh Fellowship from the Society for American Music in recognition of her musicological scholarship.

Interlochen operates one of about 66 all-classical radio stations operating in the U.S. It exists to ignite a passion for music, share the wealth of artistry at Interlochen and champion the northern Michigan music community.

“I can’t imagine anyone better equipped to lead that mission,” says Peter Payette

Former Bonneville, Hubbard President Bruce Reese Dies

Bruce Reese

Although his companies had no stations in Michigan, the MAB is passing along the news that former Bonneville and Hubbard President Bruce Reese has passed away.

Reese joined Bonneville International as general counsel in 1984 and served as president from 1996-2010.  Under Reese’s leadership Bonneville stations won more than 40 NAB Crystal and Marconi awards. In 2010, Reese took the President/CEO role at Hubbard Radio. He held the spot until 2014, when he became an advisor to the company.

In an announcement sent Thursday morning  to company employees, President Darrell K. Brown said, “We are grateful for Bruce’s service to Bonneville and his commitment to community.”

NAB President/CEO Gordon Smith released a statement, saying, “Bruce’s accomplishments in broadcasting — former NAB Joint Board Chair, former National Radio Award Winner and chair of the NAB Education Foundation — were surpassed only by his commitment to charity and community service.  Broadcasting is a better business and the world was a better place because of my friend Bruce Reese.”

Reese is survived by his wife Lu Ann, their seven children, four daughters-in-law, two sons-in law, and 12 grandchildren.

Bruce Goldsen Re-elected to NAB Radio Board

Bruce Goldsen

The National Association of Broadcasters (NAB) has announced on March 29 that Bruce Goldsen, President and Co-Owner of Jackson Radio Works, had been re-elected to another term on the NAB Radio Board, representing Michigan Broadcasters.  The new two-year terms of the elected board members will begin in June of this year.

Goldsen was inducted into the Michigan Broadcasting Hall of Fame in 2009 and serves on the MAB Board of Directors as an Honoree Member.

Another name of note for Michigan Broadcasters is Chris Cornelius, elected to the NAB Television Board.  Cornelius ran Barrington Broadcasting in Michigan, was inducted into the Michigan Broadcasting Hall of Fame in 2013 and is currently with Morgan Murphy Media in Madison, Wisc.

The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age.

Here is the full list of newly elected NAB Board Members:

NAB Radio Board Elections
(Odd-numbered districts)

Jeffrey Warshaw
CEO
Connoisseur Media, LLC
District 1 – New England

Mike Tarter
President and CEO
Forcht Broadcasting
District 5 – WV, KY

Randy Gravley
President and CEO
Tri State Communications
District 9 – GA, AL

Bruce Goldsen
President and Co-Owner
Jackson Works, Inc.
District 13 – MI

Beth Neuhoff
President and CEO
Neuhoff Communications
District 17 – IL

Carolyn Becker
President
Riverfront Broadcasting, LLC
District 21 – MN, ND, SD

Trila Bumstead
Owner
‘Ohana Media Group, LLC
District 25 – OR, WA

Collin Jones
Senior Vice President, Corporate Development and Strategy
Cumulus Media
District 3 – PA

Bill Hendrich
Executive Vice President
Cox Media Group
District 7 – FL, PR, VI

John Wharff III
President
JAWCO, Inc.
District 11 – OH

Bradford Caldwell
President and CEO
Caldwell Media LLC
District 15 – TN, AR

Roger Harris
General Manager
Chickasaw Nation
District 19 – OK, N. TX

Dave Santrella
President, Broadcast Media
Salem Media Group
District 23 – N. CA, AK

NAB Television Board Elections

David Bradley
Chairman and CEO
News-Press & Gazette
St. Joseph, Missouri

Chris Cornelius
Vice President, Business Development
Morgan Murphy Media
Madison, WI

Christopher Ripley
President and CEO
Sinclair Broadcast Group
Hunt Valley, MD

Darrell Brown
President
Bonneville International Corp.
Salt Lake City, UT

Michael Fiorile
Chairman and CEO
The Dispatch Broadcast Group
Columbus, OH

Jordan Wertlieb
President
Hearst Television Inc.
New York, NY

Meet your MAB Foundation Board Member of the Week: Kristin Burns

Kristin Burns, MAB Foundation Secretary/Treasurer

Kristin Burns is a Partner Success Consultant for Futuri Media, working closely with radio partners across the country, providing strategy and insights that grow audience engagement.

She’s a weekend, On-Air Talent for 96.3 WDVD (Cumulus Media Detroit); serves as Treasurer on the Board of the Michigan Association of Broadcasters Foundation and is Chair of the MABF Education Committee.

Kristin was honored with a place on the MABF Board while working as the Career Services Radio Advisor at the Specs Howard School of Media Arts. She spent almost 5 years assisting Specs students and graduates in their pursuit of a radio career.

She’s a proud Spartan with a Bachelor of Arts degree in Journalism from Michigan State University. Her media career started with an internship at the Lansing bureau of WDIV-TV, Local 4 and at a “Modern Rock” radio station in East Lansing (92.1 The Edge, WWDX-FM). The internship at 92.1 The Edge turned into a job as an On-Air Talent. The highlight was moving up to Co-Host an all-female Morning Show: “Allyson & Kristin in the Morning”. She then moved on to WVIC-FM in Lansing as a Morning Show Co-Host, “Crash & Burns in the Morning”. This led to a role in Programming as Music Director & a Mid-day show.

A format flip took Kristin to Knoxville, Tennessee as Assistant Program Director/MD & Mid-day Talent to launch a rock station: 98.7 The X, WXVO-FM for Dick Broadcasting. Kristin’s radio adventure includes 14 years as an Assistant Program Director & On-Air Talent with Clear Channel Media + Entertainment in Manchester, New Hampshire (Rock 101, WGIR-FM), Hartford, Connecticut (105.9 WHCN-FM) and back home to Detroit (2009-2012). While at CC Detroit, she was the Afternoon-Drive, On-Air Talent for 100.3 WNIC-FM and APD/MD at WDTW-FM (106.7 The D & The Beat); and APD/Mid-days (106.7 The Fox).  In April 2013, she joined the Cumulus Media Detroit team, assisting in Programming at 93.1 Doug-FM (WDRQ) & On-Air weekend/fill-in shifts at 96.3 WDVD.

Kristin and her husband are big supporters of Detroit Bulldog Rescue and always have a rescued English Bulldog as a part of their family.

Four Questions to Ask Before Your Radio Station’s Next Digital Campaign

Seth Resler

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

By: Seth Resler
Jacobs Media Strategies

Your radio station will probably execute a digital campaign of some sort in the coming months. Perhaps you’ll run Facebook ads to promote a station event, create an email campaign to drive membership donations, or launch a new podcast. No matter what the particular campaign is, ask your staff these questions before it begins:

1. What is our goal?
What are you trying to accomplish with this particular campaign? Are you looking to increase website traffic, drive online listening, or build your email database? Whenever possible, the goal should be directly linked to the station’s ultimate goal — the bottom line. Avoid vague goals like “engagement,” “branding,” or “increasing awareness.” Choose something that you can quantify.

2. How are we going to measure that goal?
It’s tempting to think that just because we can measure something, it’s important. That isn’t always the case. Decide in advance which data points you are going to use to measure the accomplishment of your goal and, just as crucial, which ones you’re not going to use. For example, if your goal is to grow your station’s email database, then you will want to measure the number of new subscribers. If your campaign also results in a lot of retweets, that’s a bonus, but this has no bearing on the success of your campaign. Stay focused on the numbers that really matter.

3. How are we defining success and failure?
Once you’ve decided what to measure, set some parameters for that datapoint. How many new email subscribers will it take for you to declare your digital campaign a success? One hundred? One thousand? Ten thousand? Make sure that everybody on your staff agrees on what qualifies as success. By the same token, make sure there is a consensus on what constitutes failure.

If you don’t know these numbers because you have nothing to benchmark them against, that’s okay — as long as everybody understands this. It is perfectly acceptable to say, “We’ve never run a campaign to build our email database before, let’s see what happens.” In this case, your aim is to find a number that you can use as a benchmark for future campaigns.

4. How will we review our campaign when it’s over?
Before your digital campaign begins, make plans to review it when it’s complete. Decide on an end date and set aside some time to gather together everybody who is involved with the campaign to review the metrics. With digital campaigns, it is important not only that everybody involved see the performance data, but also that they reach a consensus on what that data means. The last thing you want is a Digital Director thinking, “We got 100 new email subscribers, that’s terrific!,” while the General Manager is thinking, “We only got 100 new email subscribers, that’s terrible!” Make sure that everybody in your station is on the same page.

Every radio station staff is overworked these days, but don’t skip these questions when launching your next digital campaign. A little preparation can go a long way.

For more assistance on digital or social media, contact MAB Member Services at [email protected] or 1-800-968-7622.

Is Your Station Overdue for an Inspection? Book Your 2019 ABIP Today.

Do you think the FCC no longer does routine inspections? Guess again.

With both radio and television public files online, it makes it easier than ever for the FCC to inspect.  You need to be certain your public file contains everything it should.  A physical ABIP inspection checks technical as well as public file requirements, and more.

The MAB has openings in our Alternative Broadcast Inspection Program (ABIP) for the 2019 inspection season. Our inspector, Mark Croom with Riverfront Communications LLC, has been doing inspections for South Dakota (as well as  five other states) since 2016 and comes to us with strong recommendations from the South Dakota Broadcasters Association.

Scheduling your station’s ABIP is like having a preventative check-up from the doctor. Once you sign-up and pay for your inspection, you will receive a letter of intent giving your station a 150-day grace period preventing the FCC from conducting a routine inspection.

Once you pass an inspection, you will receive a three-year exemption keeping the FCC inspector from performing a routine inspection at your station.  More importantly, it’s like an insurance policy. Our inspector takes great care to review your public file and make suggestions on how you may improve it.  Members have said an ABIP is like a private Public File Tutorial.

Call Ann Walters at the MAB office 1-800-968-7622 or email Ann at [email protected] to book your ABIP.  This moderately priced MAB service is one of our most popular offerings.  Call and get signed up today!!!