Tag Archives: Issue 22

Congress is in Session This Week. How Are You Communicating With Them?

via the National Association of Broadcasters (NAB)

Though many eyes are on the race for president, Congress is at work in D.C. and they need to hear from you. What have you done this week that impacts their constituents (your viewers and listeners)? An easier question might be, what haven’t you done?

Remember, your legislators need to know the many ways you are serving your community. If it’s an investigative report, a charity event or emergency coverage, don’t be shy about educating them.

Use social media to communicate with your members of Congress, and include the hashtag #WeAreBroadcasters so NAB can amplify your efforts.

Download a digital ad
 today for your website to help educate Congress and your audience on the indispensable role of local stations, and check out our newly updated website WeAreBroadcasters.com.

Ensuring legislators understand broadcasters’ valuable role in the community will make a difference in how they approach policy decisions. Don’t take for granted that policymakers understand the great work you do. Have questions? Don’t hesitate to contact us at [email protected].

Greater Media Flips WMGC-FM to Classic Hop-Hop

PrintAt noon on July 1, Greater Media flipped the switch and WMGC-FM unveiled the “All New 105.1 The Bounce, Detroit’s Throwback Hip-Hop and R&B.”  The station is debuting with 10,000 songs in a row.  The format features throwback hip-hop and R&B songs from the 1990s and 2000s, with artists such as 2Pac, Ice Cube, Drake and Rihanna.

The new format replaces the sports format that occupied the frequency for nearly three years.

Detroit VP/Market Manager Steve Chessare said “Greater Media is thrilled to unveil this fun and unique new format in the Motor City.  We look forward to providing a fun, fresh new sound featuring some of the best throwback hip-hop and R&B sounds from the past for our listeners to enjoy!”

Editorial: How to Use Webinars as Part of Your Radio Station’s Sales Strategy

Seth Resler
Seth Resler

By: Seth Resler
Jacobs Media Strategies

We often talk about how to put a digital strategy in place on the programming side of your radio station; but the sales wing of your building should have a digital strategy as well. While programming should be using the web to engage with listeners, the sales team should be using the web to generate leads:

(You may also want to check out our webinar on lead generation for radio stations.)

Webinars can be a powerful tool for generating sales leads. A webinar is just a slideshow presentation streamed over the internet as a live event. By creating webinars around content that your potential advertisers are interested in, you can initiate a relationship with them.

Here’s how you do it:

1. Select a webinar hosting service.

You’ll need a software service that allows you to host webinars. WebEx and GoToWebinar are the two most recognizable names in the webinar game, though a number of smaller vendors also offer services. Here are some factors to consider when picking a service:

  • How many people can register?
  • How many people can attend?
  • Customer service
  • Price
  • Customizable registration forms
  • Integration with your website, email service provider, and other digital tools
  • Bells and whistles: Q&A tools, polling, video playback, etc.

2. Pick a topic.

You’ll generate higher attendance by creating a webinar that’s helpful to potential clients as opposed to one that just pushes people to buy ads on your station. Identify a problem that your potential clients have and create a webinar that helps them solve it. Here are some possible topics:

  • A Guide to Understanding the Nielsen Ratings
  • Finding the Right Media Mix for Your Advertising Campaign
  • The Secrets to Writing Compelling Radio Ads
  • What Marketers Should Know About Millennials
  • 5 Mistakes First-Time Radio Advertisers Make
  • 5 Examples of Awesome Radio Ads (And What Makes Them So Effective)

Consider creating webinars that are aimed at specific types of businesses (car dealerships, beer distributors, retailers, non-profits, event organizers, etc.), specific job titles (marketing directors, agency directors, franchise owners, etc.) or specific times of year (Christmas, the Superbowl, the election, back to school, summer vacation, etc.).

3. Find a partner.

Hopefully, your radio station has an email database for listeners and a separate email database for potential clients. By all means, promote your webinar to the list of potential clients. But these people are already familiar with the radio station, and you’ll want to use the webinar to reach out to new prospects.

To do that, you’ll want to enlist a partner to help you promote the webinar. This can be any organization that has an email database targeting the same types of clients that you’re targeting, but that does not directly compete with your station.

Some possibilities:

  • Local business journals
  • Local business groups, such as the Chamber of Commerce, downtown or specific area business associations or economic development organizations
  • B-to-B organizations that target specific industries

Larger radio companies may want to offer webinars at the corporate level rather than the station or cluster level. In this case, you may want to team up with organizations that are bigger than just the individual market.

When selecting a partner, you are looking for an organization that can promote the webinar to their fans, followers and members. Co-brand the webinar (eg., “The Cincinnati Small Business Association presents ‘Understanding the Nielsen Ratings: A webinar with WKRP’”). You can invite your partner to introduce the presenter on the webinar. They get credit for providing the content and all they have to do is a bit of promotion; your station does all the content creation. Afterwards, share the list of registrants with your partner. It’s a win-win scenario.

4. Create your presentation.

Create a slideshow presentation that delves into your topic. Again, the key is to make the webinar helpful, not sales-driven. When they want to buy, they’ll come back to you. Aim for webinars that are no more than 30 minutes long.  Make sure your slide deck is strong: big on interesting photos but short on wordy slides.  Don’t just read the copy on the slides.  Instead, use them as ways to discuss a topic or transition.  If you don’t have the skills to build a strong deck, get help in this area.  Don’t complicate the webinar with live Q&A; instead, I encourage attendees to email us any questions they may have after the webinar.

5.  Create a follow-up asset and campaign.

Once people register for your webinar, you now have the ability to correspond with them via email. Create a plan for doing so. It’s always a good idea to follow up with an email containing another helpful asset, such as a related white paper, blogpost or the webinar recording. You will want to create two separate follow-up emails, one tailored to people who attended (“We hope you enjoyed the webinar…”) and one to registrants who did not (“We’re sorry you missed the webinar…”)

As with the webinar itself, these follow-up emails should be helpful, not sales-driven. But don’t be afraid to give people an option to talk to one of your salespeople if they want. (“If you’d like to talk to one of our account executives, call us anytime at (555) 555-5555.”)

6.  Post the webinar recording.

Webinars can generate leads long after the live presentation is over. Make a recording of your webinar available on your station’s or company’s website. Require people to fill out a form to access it so you capture their email address and include them in the follow-up campaign.

At Jacobs Media, we use webinars in the manner I just described. You can find a list of upcoming webinars, as well as an archive of webinar recordings here.

 

Editor’s Note: The views and opinions of the above article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

WKAR-FM hires Brooke Allen

Brooke Allen, WKAR Morning Edition host. photo: Stacy Hoxsey/WKAR-MSU. 6/7/2016
Photo credit: Stacy Hoxsey, WKAR/MSU

Radio veteran Brooke Allen has joined Michigan State University’s WKAR-FM as Morning Edition producer and local host, as well as a contributor to Current State.

Allen comes to the station from WWJ-AM (Detroit), where she served as an anchor and reporter.  At WWJ, her projects included “Second Chance,” a broadcast series that sought to provide those serving time an opportunity to turn their lives around; and stories revealing the tragic plight of victims of alcohol-related crashes, something that has also personally affected her family.

Before her stint at WWJ, Allen served as a news and traffic reporter at a number of stations in Michigan and California, including KFI-AM, KOST-FM and JILL-FM.

Allen studied theatre and communications at Eastern Michigan University, and is a graduate of the Academy of Radio and Television Broadcasting in Huntington Beach, California.

“We’re thrilled to have Brooke join us as local host of Morning Edition and as a part of the Current State team,” said WKAR Radio Station Manager Peter Whorf. “Brooke brings listeners a broad and deep level of experience honed by her years at multiple major-market stations. She also exudes a sparkling personality and a voice that Michigan listeners will enjoy waking up to.”

Craig Russell Joins WUPS/WTWS

CRusselVeteran programmer and on-air personality Craig Russell has joined Black Diamond Broadcast Group’s WUPS-FM/WTWS-FM (Houghton Lake) as Program Director for the stations.  In addition, Russell will host the morning show on WUPS.

Russell was most recently morning personality at WKHM-FM (Jackson) and also has worked in Grand Rapids and Traverse City.  He told All Access: “I can’t wait to get back to Northern Michigan and make some great radio.  Legendary calls, great local ownership and Houghton Lake; win, win and win!”

National Radio Hall of Fame Announces 2016 Class of Inductees

NRHOFVoting results for the 2016 National Radio Hall of Fame’s 24 nominations in six categories are in.  Four of those categories were decided by a voting participant panel comprised of 400 industry professionals. The other two categories, Music Format On-Air Personality and Spoken Word On-Air Personality, were voted on by the public.

The 2016 inductees are:

Eric & Kathy (Eric Ferguson & Kathy Hart), WTMX-FM. Chicago
Active Local/Regional, 10+ years

Jeff & Jer (Jeff Detrow & Jerry Cesak), KYXY, San Diego
Longstanding Local/Regional, 20+ years

Steve Harvey, The Steve Harvey Morning Show; syndicated by Premiere Networks
Active Network/Syndication, 10+ years

Delilah, syndicated by Premiere Networks
Longstanding Network/Syndication, 20+ years

Bob Kingsley, Bob Kingsley’s Country Top 40; syndicated by Westwood One
Music Format On-Air Personality

Michael Savage, The Savage Nation; syndicated by Westwood One
Spoken Word On-Air Personality

Additionally, the National Radio Hall of Fame nominating committee voted to induct four individuals for their contribution to the industry.  Those inductees are:

George G. Beasley, Chairman/CEO/Founder of Beasley Broadcast Group, Inc.

Kidd Kraddick, the late beloved national air personality and founder of Kidd’s Kids Charity

Tony Roberts, former sportscaster and play-by-play announcer for Notre Dame Football

Neil Rogers, the late legendary southern Florida air personality.

National Radio Hall of Fame Chairman Kraig T. Kitchin comments, “This year’s class of inductees represents the diversity that makes radio so personal, entertaining and impactful.  We all very much appreciate everyone who participated in this process as we welcome the very best in our business into the National Radio Hall of Fame.”

The black-tie optional induction ceremony takes place at the home of the National Radio Hall of Fame – the Museum of Broadcast Communications in downtown Chicago from 6-9 p.m. on Nov. 17.

Tickets are now available here.  A portion of ticket purchases is a tax deductible charitable donation to the Museum.

Kunnath Now Sales Manager at WMGC-FM

Kunnath_300Greater Media has announced that Scott Kunnath has been named sales manager at the company’s new throwback hip hop and R&B station, “105.1 The Bounce,” WMGC-FM (Detroit).

Kunnath was most recently Director of Sales for Radio One in Detroit and has also worked for ABC/Disney in Detroit, Citadel Broadcasting and CBS Radio.

Greater Media VP/Market Manager Steve Chessare said, “His vast experience and leadership will help guide the station to success in the Motor City.”

Editorial: Lessons from The Great One – What Can You Learn from Jackie Gleason?

Jim MathisBy: Jim Mathis, IPCS, CSP, MDiv
J&L Mathis Group, Inc.
www.jimmathis.com

“How sweet it is!” -Jackie Gleason

If you saw Smokey and the Bandit, you are familiar with the work of Jackie Gleason playing the iconic Sheriff Buford T. Justice. He was an entertainer with a string of creativity years before the hit movie came out in 1977.

“The Great One” will forever be known for his successful business decisions. He starred in the hit series, The Honeymooners, in the early days of television and revived the show several decades later through smart foresight.

What you can learn from his creativity will inspire you to go where nobody else has gone in your field and industry. Here are 4.5 lessons he taught us about business:

1. Remember the past and give the people what they like most.

Jackie was one of the earliest television stars. He was in a show for the CBS network (the same network who hosts The Big Bang Theory). Knowing television was a successful medium, he signed a 20-year agreement with the network. He got paid whether or not he was on a show. Gleason was such a hot talent that the network executives readily signed the agreement. When he starred in The Honeymooners 1950s situation comedy, he knew he was on to something special. He had it filmed in a new style of video for the day (Kinescope). The show wasn’t that big of a hit its only season on television, but he was able to parlay his success into “reruns” – something few had even conceived of at the time. Jackie also used The Honeymooners for future roles on television and even revived many of the shows plots and characters on his variety shows in the late 1950s and 60s.

In 1985, Gleason revealed that he had saved 39 episodes of the classic show, just when classic television (TV Land) was coming into style. “The Lost Episodes,” were opened up to a new generation of viewers and he became a star once again.

Gleason knew he was on to a product that would transcend the moment – a blue-collar situation comedy… decades before Roseanne, Archie Bunker, Larry the Cable Guy and Jeff Foxworthy. He had the forethought to keep the Kinescope tapes hidden in a personal vault, for a day they would be revealed to the world. Reruns and classic television cable networks hadn’t even been dreamed of yet, but Jackie saved the tapes for the right time when they would.

Remember Classic Coca Cola? What is your organization doing that is a “classic” transcending time? We live with a generation who loves “retro” ideas but has no concept of luggage without wheels, variety shows, family meals together, any non-internet communication, Western movie genres, sitcoms that are funny and earned rewards. What worked years ago that customers would like a taste of again?

2. Admit your mistakes.

In the 1960s, Gleason hosted a television program that he designed around a celebrity game show format. The opening night was so terrible that the network was planning to cancel the entire series. The next week Jackie came out in front of the live audience and apologized for the previous week’s program. He immediately turned it into a variety show format.

In early 1961, the United States launched a failed attempt to overthrow the Castro regime in Cuba. It was known as “The Bay of Pigs” because that was the location of the ground assault in Cuba. The invasion was a disastrous defeat within hours. Soon afterwards, President John F. Kennedy told a stunned country about the CIA operation.

Although the failed attack had been planned prior to his inauguration, Kennedy approved it. He admitted his failure and mistake on national television. It earned him respect that he would need months later during the Cuban Missile Crisis where the U.S. and Soviet Union came close to nuclear war. If more leaders (politicians, are you listening?) would admit mistakes and ask forgiveness, people would trust them more.

3. Go where no one else dares to go.

In the early days of television, you either originated shows from New York or California. The stars were there and it cost too much to produce a program from another location. The Ed Sullivan Show was based in New York. CBS hosted most programs from “Television City” in Hollywood. But Gleason loved Miami (because of year-round golf and the community). He called Miami “The Sun and Fun Capital of the World,” and produced the show there every week.

Viewers loved the opening camera shots of the warm Florida beaches and began vacationing in South Florida more often. It was a bonanza for the local economy. Filming the show before a live audience in a different territory paid off for Jackie then… and still does for Miami today. The auditorium there is named for Jackie Gleason because of his impact on the city.

Where can you go that nobody else would ever think of going? Steve Jobs led Apple into the world of music (iPods and iTunes), cellular phones combined with music (iPhones), tablet computers (iPads) and cloud networking (iCloud). Truett Cathey led the way in developing the chicken sandwich for Chick-fil-A. Nikola Tesla led the way inventing alternating currents and hydroelectric plants.

I met a man who developed an app that any person can use to video their own house/belongings and send to a moving company to develop a moving estimate without sending an estimator to the house or making an appointment. The app does in minutes what takes most companies several hours. His company can now do 10-15 estimates for customers in a day as opposed to a prior maximum of five due to time and distance.

How can you make the trip easier for someone else (or yourself as Gleason did) and defy the industry traditions? Where is your “sweet spot” for business?

4. Brag on your audience.

Gleason always said in the closing monologue: “The Miami Beach audience is the greatest audience in the world!” The crowd would erupt with cheers and applause. The locals loved this and responded favorably to his show. Once again it drew attention to Miami Beach, but more importantly, it also put the attention on his audience instead of himself. Gleason gave the audience credit each week for the show’s success and returned thanks to them on a regular basis. No wonder they cheered!

It always helps to brag more on your customers than yourself. Just ask big companies like Southwest Airlines, or small businesses like Columbus Bowl (a family bowling center in Ohio). They brag on their customers instead of themselves and reap the benefits. Rock and country musicians often shout out the local city names in concerts to get the audience energized. Gleason did it before it became a trend and set the standard.

How can you turn the attention to your customers and have it reflect back on your brand?

4.5 Don’t choose to be the villain.

An interesting footnote: The idea of the 1960s cartoon show, The Flintstones, was almost completely lifted from The Honeymooners, right down to some of the plot lines. Jackie was mad enough to sue the production company, but was advised that he would be a villain if he sued a popular children’s cartoon show.

Maybe that is a fifth lesson every leader can learn from today:

“You can’t sue Fred Flintstone!”

Brad Darrach wrote in People magazine on Jackie Gleason at his death, “Orson Welles dubbed him ‘The Great One,’ and he wore the epithet as proudly as an emperor wears ermine, charming and tickling and bullying us until we took him at his own measure.” (July 13, 1987).

I’ve always admired his work. Gleason could be funny one moment, then show pathos and sadness the next, and still stay true to himself.

Leaders who want to reinvent can gain inspiration and learn from someone who didn’t mind showing both a fun side and deep side within the same hour. He created characters to show every side of his humanity and stay alive in the short history of television. Gleason said, “I knew that nobody could be on television week after week as themselves and exist for any length of time, because no one has that rich a personality…. So I knew that I had to create some characters.”

Permission is granted to reprint this article provided the following paragraph is included in full:

Jim Mathis, IPCS, CSP, MDiv. is The Reinvention PRO™, an International Platform Certified Speaker, Certified Speaking Professional and best-selling author of Reinvention Made Easy: Change Your Strategy, Change Your Results. To subscribe to his free professional development newsletter, please send an email to: [email protected] with the word SUBSCRIBE in the subject. An electronic copy will be sent out to you every month. For more information on how Jim and his programs can benefit your organization or group, please call 888-688-0220, or visit his web site: www.jimmathis.com. © 2016 J&L Mathis Group, Inc.

Editor’s Note: The views and opinions of the above article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

Traffic Director Spotlight: Jamie White, MAB

Jamie White_300Jamie White, Michigan Association of Broadcasters, Lansing

Jamie White joined the Michigan Association of Broadcasters (MAB) in June as NCSA/Membership Assistant.  Among her duties is handling NCSA/PEP (Public Education Program) traffic.

Jamie replaces Pam Cutler who recently went to work for MAB member stations WLNS and WLAJ-TV in Lansing.

Q1: What is your favorite comfort food?
Jamie:  Cheesecake.

Q2: Which Superhero would you be, and why?
Jamie:  I’ve already been one of the greatest Superhero’s ever: a single mom. So if I had to pick another, I would say one that cures cancer.

Q3: When I’m not working, I’d rather be …
Jamie: Racing or playing in the mud. Dirt track racing and mud bogs are where I go to have fun. Getting to share that enjoyment with my kids, makes it even better.

Q4: What’s the best advice you have ever received?
Jamie:  My Papa always gave the best advice. One time on the front porch, he shared this little chat with me:  “Always shake someone’s hand like it might be the last time and you mean business. Say what you mean and mean what you say. When you make a deal, look them in the eye. No one owes you anything, if you want it, get up and go earn it. Holding on to anger is like holding on to a hot coal, it only burns you. When you find someone to love, love them with all you have. Don’t hold someone’s past over their head when they are trying to improve their future. “

Q5: If I had the chance, I’d really like to have lunch with…
Jamie: 
My sister who passed away in 2009. To many missed opportunities to spend time with her. You have no idea what your siblings mean in your life until they are gone.

Q6: Tell us something about yourself that very few people know.
Jamie:
I am going to be a Grandma for the first time in February of 2017.  Beyond blessed and excited.

jācapps Cracks The Connected Car Code For Radio

JacappsMichigan-based mobile developer jācapps announced a major breakthrough for radio stations, podcasters and Internet radio stations – the ability to appear in even more automobile audio entertainment systems via Android Auto, Apple CarPlay and the SmartDeviceLink system for Ford and Toyota vehicles.

jācapps President Paul Jacobs noted, “For us, it’s always been about how radio could have a presence on the beachfront property known as smartphones. Today, that valuable real estate includes the car dashboard.”

“Over the past six years, we have focused on the changing in-car entertainment environment, and its impact on the radio industry,” remarked Jacobs Media President Fred Jacobs. “Today’s entertainment systems provide drivers with myriad options, many of which are accessed from their smartphone. And now, we can get radio broadcasters on the valuable screens of these vehicles to ensure that millions of consumers can enjoy hearing their favorite stations while driving.”

jācapps has created App EverywhereSM, where mobile apps for radio stations can now be coded to appear in automobiles that have Android Auto, SmartDeviceLink and pending approval from Apple, their CarPlay system.

“It’s exciting to be first. Our mobile app team has been dedicated to developing solutions that will ensure that broadcasters have presence in these entertainment systems,” commented jācapps COO Bob Kernen. “It’s a major priority for us. Jacobs Media has invested a lot of time in this space, including the DASH Conference. This is an incredibly important opportunity for broadcasters and we’re extremely pleased that we were able to crack the code.”

jācapps is in the process of releasing a beta app for Apple CarPlay for WMMR, the Greater Media-owned radio station in Philadelphia. The app is awaiting final approval and will be released in the iTunes app store soon as an update to their existing app. Videos showing how radio station apps appear in Android Auto and Apple CarPlay are available by emailing jācapps at [email protected]

For more information about App EverywhereSM and how broadcasters can ensure their mobile applications are available in cars, contact Bob Kernen at [email protected] or Alex Burnstein at [email protected].