Tag Archives: Issue 25

WKAR’S Bushre Retires After 30 Years!

Diana Bushre, (now-retired) WKAR Membership Assistant with Prabu David, Dean of the College of Communication Arts and Sciences, Michigan State University.

On July 29, WKAR-AM/FM/TV (East Lansing) said goodbye and congratulations to longtime membership office assistant Diana Bushre as she retires after 30 years with the stations.

On a Facebook post, the station wished her the best on her next adventure and thanks her for her many years of service!

WDET Introduces “CultureShift”

CultureShift_-_ShowDetroit-based public radio station WDET-FM  has debuted a new weekday program called “CultureShift,” which airs live from noon to 3 p.m.

The show is described by the station as a culture magazine for radio, similar to syndicated popular national programs such as “Morning Edition” and “All Things Considered.”  It also describes the program as “Your soundtrack to discovering Detroit.  Music, arts, food and what’s happening.”

The show is built around discussion of local music, arts, food and events along with prerecorded “sound-rich stories.” The show also taps into the station’s music archive as well as the resources of other WDET programs.

WDET General Manager Michelle Srbinovich told Crain’s Detroit Business that the station, over the past year, has done research, including a listener survey and focus groups, to see what would fit best in that part of the schedule — when listeners are still driving from lunch or at their desk tuned in. What they learned fueled the creation of “CultureShift”.

“We really felt culture was the place we could make a bigger play,” Srbinovich told Crain’s in a conversation Tuesday.

“CultureShift” re-airs midnight to 3 a.m and is also available as a podcast.  The show uses social media as a listener interaction tool to foster discussion and is also live-streamed on Facebook Live.

Find out more on the show’s webpage here.

Take A Day to Golf and Help Future Broadcasters!

The Inn at St. John's

Wednesday, August 31, 2016, 9:00 am-3:00 pm
The Inn at St. John’s, Plymouth Michigan

Par-tee with the MAB Foundation at this year’s Golf Fundraiser, which supports our young broadcasters and the future of our business!

Your golf experience is sure to be fun, and will offer an excellent networking opportunity! Join friends and industry colleagues in supporting the MAB Foundation and broadcast scholarships, internships and education for the future of our industry, while having a great time golfing and enjoying a beautiful day!

Cost is $150 per golfer and includes: 18-holes of golf, cart, box lunch, refreshments, awards presentation and green fees.

Your company can show even greater support of young people seeking a career in broadcasting by sponsoring this event. Several sponsorship options are available. Please contact us and we’ll design a sponsorship opportunity just for you!

Help support the future of our industry and have a great time too! Now, that’s a hole-in-one!

For more details and to register click here.

Questions? Contact Alisha or Rachel at 800-YOUR-MAB.

Stories Deserve to be Told: A 2015-2016 SAC Member Shares Her Passion for Storytelling

Ilene Gould
Rockford High School ’16
Michigan State University

Ilene Gould
Ilene Gould

One day I was watching the movie Evita with my mom when I said to her, “Wouldn’t it be cool to have a movie made about your life?” and she replied, “Well for that to happen you have to be very controversial.” This got me thinking, why do you have to be controversial to have your story told? Controversy creates intrigue and interest, but that doesn’t mean that other stories aren’t exciting.

Hearing everyday stories are just as important as hearing the controversial ones. In news, there are no limits to the types of stories you can tell. Whether the story is about an upcoming election, or the story is about a big-hearted lady doing something extra for her community, getting someone’s story told helps give our world a louder voice. Stories are collective and make up the novel that is the “Humanity of Planet Earth.”

I believe it’s important for people’s lives and stories to be told, so their life and legacy can outlive them and leave their footprint behind. We can’t control who tells our personal story, but as storytellers within the news industry, it is our job to find that one person whose everyday story deserves to be told; and who doesn’t love to hear a good story?

My entire life I have loved stories and I will begin my education at Michigan State University in the fall pursuing degrees in Music, and Media and Information, which will hopefully lead to a career in the film industry where I can further my love for stories and storytelling. Everyone has a story to tell and a voice to be heard. I hope someday I can find enough voices to create a choir where everyone can sing out their story.

The MABF Student Advisory Committee is Seeking New Members!

In an effort to better reach Michigan’s students and young people, the MABF Student Advisory Committee was formed in July 2009. This committee is looking for bright, forward-thinking individuals who are currently enrolled in a Michigan high school, college, university or trade school to offer their input in the planning of the Foundation’s future events and programs.

Do you know an outstanding broadcasting or journalism student that has great ideas and would love to become more involved in the industry?

We want to hear from you!

The MABF Student Advisory Committee is looking for exceptional, forward-thinking individuals who are currently enrolled, or will be enrolled in a Michigan high school, college, university or trade school during the 2016-2017 school year to join our Student Advisory Committee.

To apply, the student must first be nominated by an adviser. They must then complete the application and return it via mail, fax or email (using the PDF text function) to be considered for a one-year, renewable term beginning at BCBC in November and ending in August 2017.

Applications will be accepted through September 16, 2016. All applicants will be reviewed and selected by the MABF Education and Scholarship Committee.

Click here for a link to the application forms

Don’t let your students miss out on this exciting and new opportunity, please begin to think about possible nominations!

Please send all student nominations to Rachel Krause, SAC Advisor, [email protected].

Editorial: Empty Seats

KevinRobBy: Kevin Robinson
Robinson Media 

The picture that stuck out was sort of odd.

But, there it was.

Sports Illustrated had a photo of Green Bay Packer great, Max Magee, hauling in his touchdown catch in Super Bowl 1, but…

…with empty seats in the background.

At the Super Bowl – with $12 tickets?

To be correct it was then known as the AFL-NFL World Championship Game three years before Kansas City owner Lamar Hunt would coin the term Super Bowl.

But, why the unsold tickets?


At the time, even though two networks carried the game simultaneously, football was not the huge slab of our national psyche – yet.

No fantasy leagues, no Madden 2016, no cheerleading reality shows.

It was a game – NOT an event.

Think about this as you examine your ability to attract and grow audience.

The NFL has GROWN despite 500 channel choices in 2016 – opposed to three options in 1967.

If your brand is experiencing decline, it’s NOT because of marketing resources, Facebook or Pokemon Go.

It’s because your product is no longer relevant. You are not touching their emotions and inspiring passion.

It still can be done.

Go back and absorb what Pokemon Go has manage to mobilize.

In Listener-supported Christian radio – all over the country, several ministries shut down their Share programs early because of explosive, record-setting donations.

Touching hearts and remaining relevant to their target.

There’s always early exits and empty seats in a big blowout.

It’s simple.

The game – is no longer relevant.

Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink, and has coached CMA, ACM, and Marconi winning talent. Kevin lives in St. Louis with his wife of 30 years, Monica. Reach Kevin at (314) 882-2148 or [email protected].

Editor’s Note: The views and opinions of the above article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

Editorial: Beware – Using Online Photos/Videos Can Bring Lawsuits for Copyright Infringement

David Oxenford - ColorBy: David Oxenford, Wilkinson Barker Knauer, LLP

Beware – Using Online Photos and Videos in Radio and TV Productions and on Websites Can Bring Lawsuits for Copyright Infringement if Rights are Not Secured in Advance

Everyone who has a computer, smartphone or other Internet-connected device, has probably spent at least some time perusing photos or videos of cute pets or babies, or of the latest amazing (or sometimes amazingly stupid) things that people do. Broadcasters, in particular, with an audience to reach both through their over-the-air facilities and on their websites and mobile apps, may well want to share the content that they have found online. But, a recent spate of lawsuits filed against radio broadcasters for using photos on their websites without permission makes clear that this can lead to issues if done without permission. There have even been claims made against TV stations for taking video found online and repurposing it over-the-air or online as part of their locally-produced programming. Just because someone has posted photos or videos on a social media site does not give permission to anyone else to take those photos and use them in other media. When an individual posts something on a social media site, what they have done is to give that site the right to use the material that they have posted in accordance with the rules of the site on which they have been posted – but the mere fact that a photo or video has been posted on one of these sites does not give others the rights to take those photos and videos and use them elsewhere.

When I make a statement like this in one of the many seminars that I have done on digital media issues, people are always quick to jump up and say – “but isn’t the Internet all about sharing?” While in some ways it is, it really is more a medium for the dissemination of content in one way or another. And, just because a creator of content wants to share that content in one fashion does not mean that the content can be reused by others in a wholly different context.

Just providing attribution to the creator of the content that you want to use is not enough – nor is sharing a link to the site from which the content came. Creators put up their content in places where they can exploit it – whether it is through banner ads, video pre-rolls or other methods of monetization. If you take that content and put it on your site, without first securing permission, then you can deprive the creator of the traffic that they might otherwise get to their own site. Providing a link to copyrighted material is generally different than the issue that I am writing about. Links to articles and other media on the Internet is part of the essence of the Internet. But, links send viewers to the content itself to be enjoyed in its native format, with and advertising or other material that may surround it on the site where it is posted. It is the copying of the material, removing it from the site where it was posted by the rightsholder, which raises the issues.

An article in Inside Radio (8/1/16) (here, subscription may be required to view some content) quotes me in a discussion of this topic. I have also written about this issue before (see, for instance, my article here). In that article, I reminded broadcasters that, contrary to what some might think, unless necessary permissions are obtained, everything on the Internet is not free to exploit on your own site. I have worked with many broadcasters who have received demand letters from the owners of photographs that have been copied from some third-party website and re-used on the broadcaster’s site without permission. Many of the folks who received those claims settle with the copyright holder to avoid the fate of the broadcasters who have been sued – so take these demand letters seriously if you receive one.

Broadcasters can avoid these claims by using only photos that they themselves have taken, or ones to which they have purchased the rights. There are numerous companies who specialize in selling rights to stock photos – and these companies can make photos available at a very reasonable cost. Paying those costs can save a broadcaster lots of money, as copyright owners do not have to prove actual damages when their works have been infringed. Instead, copyright holders can claim what are called “statutory damages” of up to $150,000 per infringement. While a court need not impose penalties that high for every infringement, those high penalties can be claimed, and you’ll see some demand letters asking for the full amount. Other demands will be much more reasonable, and some even provide with ways to make automated payments for the use of the photo and obtaining a release. If there in fact has been a real infringement, if a demand is reasonable, it is sometimes easiest to simply settle rather than fight a prolonged legal battle over the issue.

There are, of course, defenses to any claim of copyright infringement. If you use a limited amount of a video, for instance, where the limited portion is used for purposes of commentary or criticism in a noncommercial context, fair use may be a defense. But, as we wrote here, fair use is a tricky defense, and how a court may view any particular instance of the use of a copyrighted work without permission cannot be determined with certainty in advance. So don’t think that fair use will provide a blanket defense to every claim. There may be other defenses available as well, but the best defense against a copyright claim is to have the rights in advance so that you never face the claim in the first instance.

And, it is not just photographs found on the Internet that can be a problem. In a presentation that I did on digital media issues for broadcasters about a year ago, which I wrote about here, I emphasized that any work created by an independent contractor needs to be cleared for digital use. We have even seen cases of stations who have hired an outside professional photographer to take photos of air talent for uses in a brochure or other physical media, only to receive a demand for additional fees when that photo was used on a station website. Independent contractors generally own the rights to creative works that they produce, unless there is a specific agreement to assign those rights to someone else. That is why you can’t take the photos of your kids taken by the school photographer to the local copy store and make your own copies – the photographer retains the rights. So, when you are buying creative works from an independent contractor, make sure that the creator assigns all rights to the creations to the station, or you may be faced with this same kind of issue as you seek to exploit their creations in new media in the future.

As we wrote here, the Copyright Office itself recognizes that the owner of a photo is not always clear, and last year it began a proceeding to look at the best way to identify the ownership of the rights in photographs and to give copyright holders easier ways to enforce their rights, while at the same time making it easier for users to be able to obtain the necessary licenses for the use of those photographs. But, until new rules are adopted, the burden is on the user to hunt out the owner of photographs to make sure that they have any necessary clearances, whether it be through a direct agreement with the photographer, or through a clearance house like Getty Images. Care now can avoid bigger problems later.

David Oxenford is MAB’s Washington Legal Counsel and provides members with answers to their legal questions with the MAB Legal Hotline.  Access information here. (Members only access).

There are no additional costs for the call; the advice is free as part of your membership.

Traffic Director Spotlight: Julia Little

Nominate a Traffic Director you know!  Email Dan Kelley at [email protected].

Julia-Little-275Julia Little is Traffic Director at Big Rapids Radio Network in Big Rapids and stations WBRN-AM, WYBR-FM and WWBR-FM.

Julia has been in traffic for 36 years and with her present company for 8 years.

Q1: What is your favorite comfort food?
Julia:  Mashed potatoes.

Q2: Which Superhero would you be, and why?
Julia:  Supergirl….so I could fly.

Q3: When I’m not working, I’d rather be …
Julia:  On the beach!

Q4: If I had the chance, I’d really like to have lunch with…
Julia:  Cher.

Q5: What’s the best advice you have ever received?
 When one door closes another opens.

Q6: Tell us something about yourself that very few people know.
I wear blue contacts.

MAB Member Digital Census Available

The Michigan Association of Broadcasters (MAB) is making available to its members the Michigan Digital Media Census for Broadcasters.   The study presents an in-depth look at the current use and footprint of digital media for all our broadcast stations.

Over the course of the survey, which included data collected through the online survey and collected over the phone, 81 surveys were filled out. These 81 surveys included 155 radio and television stations from every market across the state of Michigan, resulting in a 51% response rate.

The survey is available for download by members here.  (member password required)

Study: Broadcasters Have $33.98 Billion Impact on Michigan’s Economy

Impact_350The MAB, in partnership with the National Association of Broadcasters (NAB), is proud to present the latest study regarding the impact of local broadcasting on Michigan’s economy.

Woods & Poole Economics reports that Michigan broadcasters, with 332 commercial radio stations, 42 commercial television stations and 20 low-power/class A television stations, are responsible for 73,940 jobs that depend on local radio and television.  The economic impact on Michigan is nearly $34 billion.

Scroll to page 30 for the Michigan-specific information of the Woods & Poole report here.

300x250_michiganMichigan broadcasters annually make $53,360,686 in charitable contributions, provide $81,636,827 in disaster relief, and donate $195,349,264 in air-time each year.  Additionally, each Michigan broadcaster, on average, airs 178 public service announcements each week.  All-in-all, that’s a total public service contribution of $330,346,777 annually!

Read more about the public service efforts of Michigan broadcasters here.

Broadcasters are encouraged to use this information when talking to their lawmakers locally, statewide and in Washington.

The MAB thanks the National Association of Broadcasters for their assistance in compiling this information.  Please feel to contact MAB Government Relations Manager Elena Palombo with any questons: [email protected].