Tag Archives: Issue 31

WGVU’s Shelley Irwin Wins Athena Award

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(L-R) WGVU General Manager Michael Walenta, Morning Show Host/Producer Shelley Irwin and Assistant General Manager Jay Lowe. Photo courtesy of Michael Walenta.

WGVU-AM/FM (Grand Rapids) morning host/producer Shelley Irwin has been honored as recipient of the Grand Rapids Chamber of Commerce 2016 Athena Award, presented at ceremonies on September 15.

The ATHENA Awards Program and ATHENA Young Professional Award are founded on the ATHENA Leadership Model® from ATHENA International, which identifies eight distinct attributes, called the ATHENA Tenets, that are reflective of women’s contributions to leadership: Authentic Self, Relationships, Giving Back, Collaboration, Courageous Acts, Learning, Fierce Advocacy, Celebration and Joy.

Irwin was recognized for her leadership, mentorship and many remarkable contributions to the greater Grand Rapids community. Not to mention boundless energy and positive nature elevating all those around her!

2017 Michigan Student Broadcast Awards

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It’s time to get your students thinking about the 2017 Michigan Student Broadcast Awards! This awards program features amazing categories that help students develop their creativity and highlight their work in front of Michigan broadcasting professionals. Look for an informational poster to be sent to your school within the next few weeks.

New for 2017, we’re bringing back the popular Current Events Program category. Student work will be judged on human interest, subject portrayal and production value.

Important Dates

Friday, December 16, 2016
Contest Entry Deadline
All entries must be submitted via the online entry system.

Wednesday, March 8, 2017
Student Broadcast Awards Presentation & Luncheon
Lansing Center, Lansing MI

If you have any questions, please contact Alisha Clack at the MABF, clack@michmab.com or 517-484-7444.

MABF Fall 2016 Career Fairs

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DATES & LOCATIONS

Tuesday, October 11
Central Michigan University, Mt. Pleasant
12:00pm-3:00pm

Thursday, October 20
Specs Howard School of Media Arts, Farmington Hills NEW LOCATION!
4:00pm-7:00pm

Thursday, October 27
Western Michigan University, Kalamazoo
12:00pm-4:00pm

Please join us! Click here for complete event details, including directions to locations.

To get the most benefit from the MABF Career Fairs, your station should participate in all three career fairs.  They attract students from each region in the state, which could bring to your team a younger perspective on broadcasting.  By attending all three career fairs, you’ll be able to show that your station is seeking a diverse group of new staff to fill current and future vacancies.  Full participation in the career fairs as a co-sponsor may be included in your EEO file, which could qualify you for FCC EEO credit.  MABF will send you a certificate of co-sponsorship.  Additionally, to qualify for the EEO credits, you must promote your participation in the career fairs to your audience and invite them to attend.

Please join us! Click here for complete event details, including directions to locations.

Reserve your booth here: ONLINE REGISTRATION.

Each booth is $275 and includes a co-sponsorship of the event and a boxed meal for vendor representatives (2 maximum).

Save the Date: BCBC 2016

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We’re busy planning the MABF’s largest student conference of the year, the Broadcasting Career Builder Conference!

DATE & LOCATION
Friday, November 18
Eagle Eye Golf Club & Conference Center, Bath MI
8:00am-4:00pm

This conference attracts hundreds of students eager to learn about the field of broadcasting. For many students this conference is the key factor in their decision to pursue broadcasting beyond high school. Is your station interested in helping to educate them on this exciting and fast-paced industry?

The MABF is looking for professional volunteers to participate as mentors in the BCBC Speed Networking sessions. As a mentor, you’ll meet with students face-to-face and share your experiences and “insider tips.”

If you’re interested in getting involved, please contact Alisha Clack at the MABF, clack@michmab.com or 517-484-7444.

Last Chance for MABF Student Advisory Committee Nominations

In an effort to better reach Michigan’s students and young people, the MABF Student Advisory Committee was formed in July 2009. This committee is looking for bright, forward-thinking individuals who are currently enrolled in a Michigan high school, college, university or trade school to offer their input in the planning of the Foundation’s future events and programs.

Do you know an outstanding broadcasting or journalism student that has great ideas and would love to become more involved in the industry?

We want to hear from you!

The MABF Student Advisory Committee is looking for exceptional, forward-thinking individuals who are currently enrolled, or will be enrolled in a Michigan high school, college, university or trade school during the 2016-2017 school year to join our Student Advisory Committee.

To apply, the student must first be nominated by an adviser. They must then complete the application and return it to the MABF to be considered for a one-year, renewable term beginning at the Broadcasting Career Builder Conference on November 18 and ending in August 2017.

Applications will be accepted through September 30, 2016. All applicants will be reviewed and selected by the MABF Education and Scholarship Committee.

Click here for a link to the application forms

Time is running out! Don’t let your students miss out on this exciting and new opportunity, please send your student nominations to Rachel Krause, SAC Advisor, Krause@michmab.com and have your nominated students submit their applications to the MABF by September 30, 2016.

Why You Should Fill Your Website With Text, Not Your Emails

Seth Resler
Seth Resler

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

By: Seth Resler
Jacobs Media Strategies

Email marketing is a crucial component of your digital strategy. When used effectively, an email newsletter can get people to return to your website, tune in to your radio station, or show up to station events. You should use email to engage with your audience on a regular basis.

But these emails should be short.

I sometimes see radio stations send out emails that contain large amounts of text — paragraph after paragraph detailing every event, every promotion, every contest, every upcoming morning show guest, etc.

If you’re going to take the time to write text, write text that lives on your website, not in your emails. Instead, your emails should contain little text and then encourage people to click a link to read more on your website.

Here are five reasons why:

1. People Don’t Like to Read Long Emails.
Do you?

2. You Can’t Measure the Effectiveness of Text-Heavy Emails.
With email, the two most important metrics to track are the percentage of people on the mailing list who open the email, and the percentage of people who click on a link in the email. Unfortunately, using only the first metric, you won’t be able to tell the difference between somebody who opens up the email and reads every word carefully, and somebody who opens up the email and gives up after the first sentence. They’ll both register as ‘Opens.’

mailchimp-email-screengrab_350To get a better idea of whether people are reading — and what they’re reading — you want to require them to click a link in order to read more. This way, you’re interpreting ‘Clicks’ as ‘Reads’ instead of interpreting ‘Opens’ as ‘Reads.’ This is much more accurate.

Accurate email statistics are important because they help you refine your digital strategy. If you can’t tell which content people are interested in, you’re losing out on valuable insight.

3. Emails are Less Likely to Be Shared on Social Media.
People are much more inclined to click a button to share your webpage on social media than your email. People are simply more accustomed to sharing webpages than emails. They tend to share emails by forwarding them, not posting them on Facebook or Twitter. Email forwarding is personal, as opposed to sharing, which can be seen by other people. So email doesn’t present the opportunity for a piece of content go viral the way a page on your website might.

4. Email Text Doesn’t Boost Your Search Engine Rankings.
When you send out an email through your email service provider (ESP), there will be an archived version kept as a webpage that could be crawled by search engines like Google, but that webpage will live on the ESP’s website, not your own. As a result, it won’t help increase your website’s ranking in Google’s search results. By keeping as much text on your website as possible, you’ll improve your website’s search engine rankings and attract more visitors.

5. You Can’t Convert People Unless They Click Through to Your Website.
At the end of the day, the goal of your digital strategy is to get people to do something: stream the station, enter a contest, buy tickets to a station event, etc. It is much easier to get them to do that from your website than your email. While you can include links to all of those actions in your emails, people are less likely to take those actions from an email. You have to coax them towards your digital goals with multiple steps. Your website gives you the opportunity to provide multiple steps (“See the full list of bands on our website, then buy tickets…”), while an email only allows you to provide one step (“Hey buddy, d’ya wanna listen to the station or not?”).

If you’re going to invest time in writing content, make sure that content lives on your website, not in your emails. Instead, create short emails that encourage people to click back to your website. It will benefit your station in the long run.

For more assistance on digital or social media, contact MAB Member Services at mab@michmab.com or 1-800-968-7622.

Are You Down, or Different?

Editor’s Note: The views and opinions expressed do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

Jim MathisBy: Jim Mathis, IPCS, CSP, MDiv
J&L Mathis Group, Inc.
www.jimmathis.com

Leading in the New Economy

“Many businesses are facing economic earthquakes, tsunamis and meltdowns.”

Last year, Japan suffered a series of cataclysms that would put almost any country into the Stone Age: an earthquake, followed by a tsunami, followed by a nuclear meltdown – all within a few days. Today, many businesses are facing economic earthquakes, tsunamis and meltdowns. It is your choice as to how severe your crisis is, and, how you react to it determines your future in business.

You choose how you react to the news you read and hear daily. You can either wait, wait and further wait for the economy to come back to where it was four years ago (it won’t) or you can choose to act on what is different about it now and make your own difference. It’s all your choice.

Oh, and for those who opt to wait, you should know that the economy won’t return to its previous state. Things have changed so much that nothing will ever be the same again!

Panic at the Pump
With gasoline and oil prices soaring this year, the economy seems to be teetering on the brink. Panic sets in as supply decreases and demand increases dramatically. It is cyclical… and expected.

If you woke up this morning and said, “The economy is down.” Then I imagine that your spending is down; your budgeting is down; your staff/employees are down and your customers, too, are down; and your business is down. But, if you woke up and said, “Everything today is different than it has ever been” then, probably your spending is different; your budgeting is different; your staff/employees are different; your customers are different; and, yes, your business is different than it has ever been.

Why do I say such a bold statement? Because many businesses have been UP in the past three years and have taken advantage of value they present in the eyes of the public to soar to new heights. Lexus has made money. Whole Foods and Trader Joe’s have made money. Apple has made money. Dollar General Stores have made money. Toyota (with all of the problems it had from faulty gas pedals, an earthquake and tsunami) has made money.

The companies who have struggled or have gone out of business altogether were struggling in the “good” economy of six years ago – Saturn, Pontiac, Sears, K-Mart and Blockbuster to name a few. There are many more.

We are very short-sighted when it comes to economic reactions. We see the immediate and not the overall picture and it causes us to panic and stumble into the dark. We lack a long-vision for what is going on in the environment around us.

You are either up or down and that influences every decision you make. Only you can decide the attitude which determines your altitude.

Print or Not To Print!
Carol Burnett in paying homage to Betty White on her 90th birthday held up a copy of Variety with a review of Betty’s appearance on her show in the 1970’s. Carol smiled and said, “Remember this kids? We used to call this a ‘newspaper.’”

Newspapers constantly remind us that the stock market is down, gas prices are climbing and carry negative information slanted for their political or personal biases. It is no surprise that newspaper sales are lagging today. But their negative news isn’t the sole reason for this.

Print media is being reinvented to digital format. If you are in the newspaper or magazine business you are seeing a “tsunami” that is wiping away the foundations your industry was built on. The next three to five years will probably change the way we receive and digest news forever.

I heard a conference attendee say to the crowd: “If you want your news NOW, go online with your smart phone. If you want your news later, wait on a television newscast. If you want it tomorrow, buy a newspaper. If you want it next week, subscribe to a magazine.”

No wonder people are tired of hearing bad news about unemployment, lack of jobs and financial crises from an industry that is in panic mode. They tend to want us to panic with them. There is camaraderie in suffering.

If you are down, then your spending, budgeting and business results are down. That isn’t a motivational formula – it’s a fact.

How are you different?
I won’t argue with you that these times are tumultuous for business. They are rough and many people have found themselves out of work, out of business and out of luck. I meet them every day. I can also tell you that many people have to face challenges that they would have never have faced had things remained unchanged. I can say without any doubt that had I not had the difficult times in my life, I wouldn’t be the strong person I am today. Had I not changed colleges, I wouldn’t have met the people I know now who are major influences in my life. Had I not decided to quit my previous occupation, I wouldn’t be enjoying what I now do for a living. Had my business not fallen apart, I wouldn’t be The Reinvention Strategist™. You get the idea.

Every one of those changes was traumatic in my life. I could have buried my head in the sand and pretended they weren’t there, but that wouldn’t make them go away. I could have sat around in a funk of depression for months on end, but that wouldn’t have made me or my situation any better. You choose how you react to what is going on in your environment. You either choose to act positively or negatively.

Either way, it’s all your choice.

Don’t misunderstand me; I am in the business of helping people to make their lives better. I just got tired of doing all the work for people who didn’t want to change. So, I changed my focus. I only work with people who want to reinvent themselves in a challenging economy. And, fortunately for me, every economy has challenges in it.

If you don’t reinvent yourself in the next year you may be extinct in two years.

It can happen. It already has to Circuit City, Pontiac, Schlitz, Gateway computers, Borders, Aloha Airlines, Mercury, Palm and many others. They refused to change and succumbed to the nuclear meltdowns of a different economy. The vultures are gathering for AIG, the Gap, Sears, K-Mart, Blackberry and Eddie Bauer.

It’s a competitive world and just in the time you were reading this, many other businesses closed their doors permanently. They couldn’t adapt to a challenging economy and they got swept away with no loyal customer base to support them or their brands. They failed to create a culture that would stand the test of change or the test of time. They failed to be different and settled for down.

Many more organizations have changed successfully. They were faced with a choice and they chose reinvention over extinction. Companies like Motorola, Novell, Autodesk, Domino’s, IBM, Dollar General, Toyota, Ford Motors, Apple and many, many more reinvented themselves and carved out new industries and market niches.

So, what can you do where you are sitting right now?

Study those who have taken common-sense ideas and turned them into their personal difference.  Look for ways you can adopt their ideas, methods and concepts. Their techniques aren’t very deep or difficult. In fact you might be surprised at how simple and easy they are. Most will seem like common sense. They are so easy, in fact that they will make you angry at yourself for not thinking of them on your own. They are so obvious that they will make you frustrated that you didn’t see them and act before now.

They are so simple that they will make you uncomfortable with the way you have been living and running your business. Good. Now go and find a comfortable place to become UN-comfortable, face your cataclysm – and be different!

Permission is granted to reprint this article provided the following paragraph is included in full:

Jim Mathis, IPCS, CSP, MDiv. is The Reinvention PRO™, an International Platform Certified Speaker, Certified Speaking Professional and best-selling author of Reinvention Made Easy: Change Your Strategy, Change Your Results. To subscribe to his free professional development newsletter, please send an email to: subscribe@jimmathis.com with the word SUBSCRIBE in the subject. An electronic copy will be sent out to you every month. For more information on how Jim and his programs can benefit your organization or group, please call 888-688-0220, or visit his web site: www.jimmathis.com. © 2016 J&L Mathis Group, Inc.

NAB Details Campaign to Address Nationwide Opioid Epidemic

NABThe MAB would like to know what plans your station may have to help with this effort. Please let us know at mab@michmab.com.  Links to NAB resources for this effort below.

Local radio and TV broadcasters will undertake a national effort to address heroin and prescription drug abuse that is impacting communities across America, the National Association of Broadcasters (NAB) announced at a press conference on Capitol Hill Septemer 13.  NAB has teamed with the Partnership for Drug-Free Kids (Partnership), a national nonprofit committed to helping families struggling with their son’s or daughter’s substance use, on a multi-faceted campaign through the end of 2017 to raise awareness about the rising opioid epidemic.

Driven by abuse of prescription painkillers, opioid addiction has soared in recent years, particularly among teens and young adults. Every day in the U.S., 2,500 youth (12- to 17-year-olds) abuse a prescription pain reliever for the first time. An addiction to legally prescribed pain medication has led many people to heroin, a cheaper and more easily available alternative. According to the Centers for Disease Control and Prevention, 45 percent of people who used heroin were also addicted to prescription opioid painkillers. Deaths from opioid abuse increased 248 percent between 2010 and 2014, with 78 Americans now dying every day from an opioid overdose.

At a press conference held September 13 (see video below), NAB highlighted news coverage that local and network radio and TV broadcasters have devoted to bringing awareness to the opioid crisis. In addition to regular news programming, in the past year, broadcasters have produced and aired documentaries, in-depth investigations, and town hall forums on the impact of the epidemic on local communities. CBS TV Network, ABC-owned TV stations and iHeartMedia have also carried more than $15 million in Partnership for Drug-Free Kids anti-opioid PSA messaging in the last year, and broadcasters such as NBC, FOX, Univision, Telemundo and hundreds of other local TV and radio stations have devoted enormous resources to this issue.

Representatives of the broadcasting industry who attended the press conference and pledged support for the initiative were: Art Brooks, President, Arizona Broadcasters Association; Rebecca Hanson, Senior Vice President of Strategy and Policy, Sinclair Broadcast Group; Ginny Morris, Chair and Chief Executive Officer, Hubbard Radio Group; and Jordan Wertlieb, President of Hearst Television.

Also on hand to show support for the campaign were a bipartisan group of U.S. Senators and House members. Speakers included Sens. Chuck Grassley (R-IA), Amy Klobuchar (D-MN), Patrick Leahy (D-VT), Joe Manchin (D-WV), John McCain (R-AZ) and Chris Murphy (D-CT) and Reps. Judy Chu (D-CA), Bob Goodlatte (R-VA) and Frank Pallone (D-NJ).

In collaboration with the Partnership, local radio and TV stations are renewing their commitment to help educate the public and aid in the fight against opioid abuse and addiction. NAB announced today that broadcasters will:

  • Air Partnership-produced public service announcements (PSAs) directing viewers and listeners to life-saving resources;
  • Develop long-form programming and special news reports, as well as hold town hall meetings and provide critical information online;
  • Develop a printed and online toolkit for broadcast stations across the country on facts and statistics related to the epidemic, and ideas for prevention, programming and community outreach;
  • And produce and distribute new PSAs in conjunction with NAB’s bi-annual Congressional PSA Campaign.

“As first informers in times of crisis, broadcasters understand the power of the public airwaves to educate Americans about dangers affecting their lives,” said NAB President and CEO Gordon Smith. “Today, we are pledging those airwaves and other resources to combating an epidemic that has touched the lives of millions of our citizens. We’re proud to join with the Partnership for Drug-Free Kids in finding solutions to opioid addiction and in making a positive difference for families across America.”

“Today’s opioid crisis requires an ‘all hands on deck’ approach to affect change and reverse this public health epidemic,” said Marcia Lee Taylor, President and CEO of the Partnership for Drug-Free Kids. “All of us have a role to play, and we and all of the families we serve are so thankful to the National Association of Broadcasters for playing the very important role of using the airwaves to reach homes and communities, driving awareness and directing parents to life-saving resources for their loved ones.”

Full remarks by Gordon Smith and Marcia Lee Taylor are available here.  Press conference video:

 

Blarney Stone Producing Calendar To Support Firefighter Memorial

WQONBlarney Stone Broadcasting (Grayling) and Michigan’s Firemen’s Memorial Festival are partnering to produce the “Real Firefighters of Central/Northern Michigan” 2017 Calendar.

Each month a firefighter from a different community in Northern Michigan will be featured. Nominations are being  accepted online at WQON-FM’s website and at various station events through October 2. The 12 winners, each from a different community, will be determined based on their number of nominations.

All net profits from the sale of the calendar will go to Michigan’s Firemen’s Memorial Festival. The Michigan’s Firemen’s Memorial Festival is planning to create a fund to support the families of fallen Michigan Firefighters.

“We are immensely proud of this new partnership that underscores our deepest gratitude to the heroic first-responders who serve our community,” said Sheryl Coyne, President and CEO of Blarney Stone Broadcasting. “We’re so honored to be working with the organizers of the Firemen’s Memorial Festival, who work so tirelessly year-around to bring this remarkable, signature event that draws thousands of visitors each year to our region.”

Nominations will be accepted from the following areas: Cadillac, Clare, Gaylord, Gladwin, Grayling/Frederic, Harrison, Houghton Lake/Prudenville, Kalkaska, Mio, Roscommon/Higgins Lake/St. Helen, Rose City and West Branch.

Calendars will be sold for $15 in various retail locations throughout Northern Michigan beginning in early November.

Corporation Scam Advisory from LARA

lara_logoBeware of a scam hitting the mailboxes of Michigan corporations and limited liability companies from a non-governmental entity called “Division of Corporate Services.”  The entity is trying to collect a $150 fee to prepare corporate meeting minutes. The misleading compliance solicitation implies that Michigan requires corporations and limited liability companies to complete a 2015 Annual Minutes Form and is designed to look like an official document, but it is not.

“Beware of mailings that may appear to come from the State of Michigan offering assistance in performing non-existent or non-required services,” said Department of Licensing and Regulatory Affairs (LARA) Chief Deputy Director Shelly Edgerton. “Our corporation customers should only respond to correspondence from LARA. No such letters are being sent from the LARA Corporations Division, no matter how official they may look.”

Michigan businesses are receiving an official-looking form called the “2015 Annual Minutes Form.” The form implies that the recipient is obligated to complete and return it with a fee payment for the preparation of corporate meeting minutes. The accompanying instructions for completing the form list a return address at 3105 S. Martin Luther King Blvd, Suite 317, Lansing, MI 48910. In 2012, 2013, and 2014, LARA warned of similar scams requesting $125 that involved a company with a similar name and an address located in Lansing.

“Annual meeting minutes for Michigan corporations are best prepared either by corporate officers, directors, or by a business attorney, but are not required to be filed with our Corporation Division,” Edgerton emphasized. “This is not to be confused with the legally required annual report or annual statement which can be filed online along with the applicable fee to the State of Michigan.”

Michigan appears to be the latest state where corporations are being targeted to file annual minutes for a fee. Similar solicitation mailings have occurred in several other states including California, Colorado, Florida, Georgia, Indiana, Illinois, Massachusetts and Texas where corporations have been victimized by such scams. These entities operate under identical or similar names and request payment fees ranging from $125, $150, $175 to $239 for the completion and submittal of an annual minutes statement.

The phony letters can look authentic. They may be addressed to the corporation, the resident agent, director or officers; cite a Michigan statute or a federal statute; and may appear to be issued by the Michigan Department of Licensing and Regulatory Affairs, Corporations, Securities and Commercial Licensing Bureau, Corporations Division. If such notices are received, they can be disregarded because they are neither issued by LARA nor any governmental agency

Any Michigan corporation that receives a notice to have annual meeting minutes prepared and pay a fee to avoid dissolution of their corporation are advised to do the following:

Keep the notice, mailing envelope and return envelope.
Contact the United States Postal Inspections Service to report mail fraud at: 1-877-876-2455 or https://postalinspectors.uspis.gov/
Or contact the Michigan Office of the Attorney General at P.O. Box 30212, Lansing, MI 48909.

Legitimate notices and mailings to Michigan corporations are issued from LARA’s Corporations Division and are mailed to the resident agent at the registered office address on record. When receiving any official-looking document, please review carefully and read the small print. If you are not sure, please contact the LARA Corporations Division at 517-241-6470.

Customers with questions about their corporation, limited liability company or limited partnership are encouraged to use the Business Entity Search at www.michigan.gov/entitysearch to check their status. If an annual report or statement needs to be filed, customers may file online using www.michigan.gov/fileonline. Additional information is available on the Corporations Division website at www.michigan.gov/corporations or by calling the Corporations Division at 517-241-6470.