Tag Archives: Issue 34

Post Your Next Opening on the MAB Job Bank

The Michigan Association of Broadcasters offers a FREE member service to help Michigan stations fill vacancies and assist individuals in finding employment at Michigan radio and television stations. The MAB Job Bank is one of the most popular pages on the MAB website and has helped to match many job seekers with broadcasting positions.

Postings by MAB and MAPB member stations are FREE!
Postings by those seeking employment are FREE!

Postings by companies and stations that are not MAB/MAPB members are $25 per ad or unlimited ads for $50/year.

If you have a position at your station that needs to be filled quickly, visit the MAB’s Job Bank for more information and to get the position posted quickly!

For Job Bank assistance, please contact Dan Kelley, dkelley@michmab.com.

Are You Ready for the Broadcast Excellence Awards?

bea_700BACK TO MARCH:  Wednesday, March 8, 2017!
The Lansing Center
Lansing, MI

It’s time to start thinking about the professional Broadcast Excellence Awards! The due date for all entries is January 13, 2017. Production and broadcast for all entries must have occurred between January 1, 2016 and December 31, 2016.

Entry Fees
MAB or MAPB Member: $45 per entry
Non-Members: $90 per entry

For questions, contact Alisha Clack at 517.484.7444 or email us at awards@michmab.com.

Stay tuned for more information on the 2016 Broadcast Excellence Awards!

Stations Can Drive Email Registrations With Content, Not Just Contests

Seth Resler
Seth Resler

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

By: Seth Resler
Jacobs Media Strategies

Over the years, contests have become an integral part of radio stations’ modus operandi. When I was the Program Director of WBRU in Providence, we had a major giveaway every week, usually revolving around concert tickets. Yet no other medium — with the possible exception of bloggers — embraces contesting the way radio does. Television broadcasters, newspaper and magazine publishers, and even streaming music services rarely, if ever, use contests as a way to engage their audiences.

So when radio broadcasters look for an incentive to get people to fill out forms on their website and provide data to the stations, they naturally turn to contests. Getting listeners to enter a contest is often one of the main goals of a radio station’s website.

The problem?

In my experience, social media posts about contests rarely perform as well as posts that feature more compelling content. When radio stations post a status update to Facebook that says “Want to win tickets to this weekend’s concert? Enter here!,” they usually underperform social media posts that simply share an interesting blogpost or video.

Content That Converts

Yet, despite their inferior performance, many radio stations use contests to entice listeners to fill out online forms when they could be using content more effectively. There’s nothing wrong with using giveaways to gather data from listeners, but most stations would benefit from also looking for “freemium” content that can be put behind a form.

For example, on our website, we have our blogposts which are open for all to see, but we also have our guides, webinars and research results which require people to fill out a form to access.

Radio stations might consider putting more content behind forms as a way to increase the size of their listener database. Careful thought should be given to determining which content pieces warrant a form. Key factors include:

  • Format: Interviews go behind a form; blogposts don’t.
  • Age: Anything over 6 months old goes behind a form.
  • Features: Recordings of the daily phone scam go behind a form.

Take a moment to review your website content pieces to decide which are enticing enough to persuade listeners to fill out a form to access them. It will help you grow your database.

For more assistance on digital or social media, contact MAB Member Services at mab@michmab.com or 1-800-968-7622.

Michigan Radio wins Third Coast International Audio Award for Flint Documentary

mir-ann-arbor-logo-bwThe Michigan Radio documentary, Not Safe To Drink, has been recognized as an award winner by the Third Coast International Audio Festival.

third-coastThe annual Third Coast / Richard H. Driehaus Foundation Competition honors the most creative and compelling audio work being produced worldwide. Michigan Radio’s Not Safe To Drink documentary was selected as one of ten award winners out of more than 550 entries from 17 countries.

The Not Safe to Drink documentary traced the story of the Flint water crisis and how the water in Flint became unsafe to drink, bathe in and use for cooking. The documentary first aired on Michigan Radio in December 2015 and has also aired nationally on public radio’s “Reveal” program.

Michigan Radio was one of the first news outlets to cover the Flint water crisis and this documentary was instrumental in calling attention to the issue. Not Safe to Drink was reported and produced by Lindsey Smith and edited by Sarah Hulett, with reporting help from Michigan Radio‘s Steve Carmody, Rebecca Williams and Mark Brush.

The Third Coast Competition selects winners in categories including Best Documentary, Best New Artist, Radio Impact and Best News Feature. Specific award winners will be revealed at the Third Coast Awards Celebration on November 13 in Chicago.

Find Your Next Employee at the MABF Fall 2016 Career Fairs

16-fall-career-fair-cc-headerFind your next best employee at the MABF Fall Career Fairs!  MAB focus groups have identified recruitment for open positions at their stations as one of the top five most important areas of need.  Here is your chance to encourage young people to seek careers in broadcasting and perhaps find that perfect match for your station.

Consider participating in both remaining  fall career fairs as they attract students from each region in the state, offering your company different views, ideas and opinions! By attending these fairs, you’ll be able to prove that your station is seeking out a diverse group of new staff and interns throughout the state, which is great for your EEO File!

Time is running out to register and space is limited, so if you’re interested in participating, please register your station as soon as possible!

DATES & LOCATIONS

Thursday, October 20
Specs Howard School of Media Arts, Farmington Hills NEW LOCATION!
4:00pm-7:00pm

Thursday, October 27
Western Michigan University, Kalamazoo
Brown Hall
12:00pm-4:00pm

Please join us!  Click here for complete event details. 

Reserve your booth here: ONLINE REGISTRATION.

Each booth is $275 and includes a co-sponsorship of the event and a boxed meal for vendor representatives (2 maximum).

Broadcasting Career Builder Conference 2016!

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The Broadcasting Career Builder Conference (BCBC) is in November! Make sure your students know about and plan to attend this important career building conference.

DATE & LOCATION
Friday, November 18
Eagle Eye Golf Club & Conference Center, Bath, MI
8 a.m. – 4 p.m.
Early registration is only $20 until November 4! ($35 thereafter)

BCBC 2016 will feature new informative sessions on technology, as well as classic favorites such as Speed Networking. We look forward to seeing you there!

Register for BCBC 2016 HERE.

Current Schedule

8 a.m. – 4 p.m.  Registration Open

9 a.m.  – 9:30 a.m.  Opening Session

9:30 a.m. – 9:45 a.m.  Networking Break

9:45 a.m. – 10:45 a.m.  UPDATED!! Speed Networking*
9:45 a.m. – 10:45 a.m.  How to Film with an iPhone
9:45 a.m. – 10:45 a.m.  Marketing YOU!

10:45 a.m. – 11 a.m.  Networking Break

11 a.m. – 12 p.m.  UPDATED!! Speed Networking*
11 a.m. – 12 p.m.  Storytelling on Different Platforms
11 a.m. – 12 p.m.  Resume Review and Mock Interviews

12 p.m. – 1:30 p.m.  Luncheon and Career Fair

1:30 p.m. – 2:30 p.m.  The WRITE Way
1:30 p.m. – 2:30 p.m.  Filming a Feature on an iPhone

2:30 p.m. – 2:45 p.m.  Networking Break

2:45 p.m. – 3:30 p.m.  Keynote Address and Door Prizes

*New for 2016: Students will be speed networking with a partner!

If you’re interested in getting involved, please contact Alisha Clack at the MABF, clack@michmab.com or 517-484-7444.

Look for 2017 Michigan Student Broadcast Awards Info!

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Information has been sent to educational institutions across Michigan and is available on the MAB website about the 2017 Michigan Student Broadcast Awards.  If you are a teacher, advisor or professor, please make sure to post the information for your students and help them to participate in this year’s awards program. Students can submit work in several broadcasting categories.

Attention broadcasters:  you can help encourage young people to enter the broadcasting industry by calling area high schools and colleges that you have relationships with and encourage the faculty advisor to have students participate in this year’s awards program.  Schools or colleges need not have a specific broadcasting curriculum; it could be a club, English class or a digital media group.  They just need to have an audio/video program of some kind that is directed by an advisor who will sign their application forms.  You can also help by volunteering to judge these online entries.

Important Dates

Friday, December 16, 2016
Contest Entry Deadline
All entries must be submitted via the online entry system.

Wednesday, March 8, 2017
Student Broadcast Awards Presentation & Luncheon
Lansing Center, Lansing MI

For questions, please contact Alisha Clack, MAB Foundation Executive Manager of Program and Development: clack@michmab.com or 517.484.7444.

Specs Howard School Wins ACCSC Award

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Proudly displaying their ACCSC award is (L-R) Specs Howard School of Media Arts founder Specs Howard and Dick Kernen, VP of Industry Relations.

On September 21, Southfield-based Specs Howard School of Media Arts was one of a small number of schools in the United States to receive the School of Distinction Award from the Accrediting Commission of Career Schools and Colleges (ACCSC).

According to the ACCSC, “This award recognizes accredited member schools that demonstrated a commitment to the expectations and rigors of ACCSC accreditation, as well as a commitment to delivering quality educational programs to students.”

Founder Specs Howard had this to say about the award, “I’m deeply appreciative to the accrediting organization for recognizing us over the years since 1978. We try to run a good, honest and believable school. And, it didn’t happen out of this office. The people who work here; the hours that they put in preparing for the re-accreditation that enabled us to get this award. I think they know who they are and I think they should be very proud because it’s their award. And, I like to stand and take some credit for it, but they should get all of the credit, because the staff did it. Thank you, and congratulations to the staff.”

For over 46 years, the Specs Howard School of Media Arts has been dedicated to teaching students the fundamental skills for entry-level employment in the media industries. What started as a school for radio performance in 1970 has grown into a school for anyone with a creative drive. Specs Howard now offers programs in Graphic Design, Digital Media Arts and Broadcast Media Arts.

 

WION Awards High School Group $500

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Surrounded by Ionia High School Link Crew students are (far left) WION personality Popeye John; to his right WION co-owner/General Manager Jim Carlyle presenting the $500 check to Ionia High School Crew Link advisor Jennifer Jockheck (in blue sweatshirt).

WION-AM (and FM translator) (Ionia) recently awarded Ionia High School student group “Link Crew” $500, made possible by local advertisers during the station’s live “tailgate” broadcast before homecoming at the school.

“Link Crew” is a student leadership and mentoring organization.

As station co-owner and General Manager Jim Carlyle explains: “Popeye John of WION started his Friday night weekly classic rock show from the school, finishing the night at the WION studios with game updates provided by game attendees.”  Carlyle and Penny Beeman assisted with the broadcast.

The $500 came from twenty sponsors of the homecoming tailgate broadcast and will be used by the Link Crew to fund attendance and transportation for an upcoming leadership conference.

Carlyle adds that “WION thanks Ionia Public Schools and Link Crew advisors for the opportunity to be a part of what they do.  Everyone wins when we communicate and work together and the station looks forward to more great events this year on the radio with Ionia Public Schools.”

Traffic Director Spotlight: Melissa Bosovich (Townsquare Media, Grand Rapids)

Nominate a Traffic Director you know!  Email Jamie White at ncsadata@michmab.com.

melissatraffic_275Melissa Bosovich is Traffic Director at the Townsquare Media stations in Grand Rapids, including WGRD-FM, WLHT-FM, WFGR-FM, WTRV-FM and WNWZ-AM.

Melissa has been in traffic for 23 years.

Q1: What is your favorite comfort food?
Melissa: Brownies.

Q2: Which Superhero would you be, and why?
Melissa:  Storm, because I would be able to stop the madness with my mind and having eyes that glow while I do it would be too cool.  She also has the best hair.

Q3: When I’m not working, I’d rather be …
Melissa:  Poolside with family and friends enjoying life and bonding.

Q4: If I had the chance, I’d really like to have lunch with…
Melissa: I never leave my desk!

Q5: What’s the best advice you have ever received?
Melissa:  
Keep God at my center and everything else will fall in place. Make sure I spend quality time with my family, do not put work in front of them. Time flies in a blink of an eye, they will move on.

Q6: Tell us something about yourself that very few people know.
Melissa:
Can’t think of anything, at least that I want to share.