Tag Archives: Issue 35

Associate Member Highlight: HOMTV’s Internship Program Celebrates 35 Years!

homtv-internship-photoBy: Brandie Yates
HOMTV Internship Coordinator and 2007 HOMTV Alum

They say everything gets better with age and the HOMTV Internship Program is no exception. In 1981, interns began working at the station making 2016 the 35th year of the program. HOMTV’s Internship Program is like no other, providing hands-on training and experience to those wishing to begin their careers in the television and communications industry. Since the first HOMTV intern, approximately 1,000 interns have successfully completed the Internship Program and over 500 have moved on to work in the field of journalism, television production, film production and the communications industry both nationally and internationally, creating a strong HOMTV Alumni Network.

homtv-internship-photo-2_300“HOMTV was the first real step in my broadcasting career, the internship not only gave me the basic tools to shoot, write, edit and present, it also helped me develop my style as a broadcaster and gave me great friends and an incredible network along the way. Without HOMTV I don’t think I would’ve made it to Vegas so early in my career,” said 2014 HOMTV Alum Miguel Martinez-Valle, Reporter and MMJ for FOX5 Local Las Vegas KVVU-TV.

“At HOMTV I learned many of the behind the scenes and on-camera skills that helped launch me as a producer for national television shows and film,” said 1994 HOMTV Alum Jennifer Hutchins, Segment Producer at CBS / Dr. Phil Show and Co-Founder at Indie Film Seminars.

“As a graduate of one of the top 5 universities in the country for communications, it would be understandable to point to my degree from Michigan State University as a contributor for my professional successes. Although MSU certainly did its part to prepare me for a career in communications, I actually owe more to the internship program at HOMTV. Not only did I receive “real-world” training, I also made connections that to this day have served me as I’ve advanced in my career. In the nearly 30 years since my graduation from MSU, I have never come across another program that so thoroughly prepares individuals for the workforce in broadcast, journalism, public relations and marketing,” said 1986 HOMTV Alum Amy (Guild) McGraw, Vice President of Marketing at Tropical Financial Credit Union.

Each year interns continue to be a valuable asset to the Meridian Township community, volunteering around 14,000 hours serving as production crew and on-air talent for nearly 90 official Township meetings and over 600 HOMTV programs, as well as producing more than 1,000 stories and PSA’s.

This year, HOMTV is celebrating this significant milestone and looks forward to continuing the HOMTV Internship Program as an established and exemplary hands-on training program to retain and foster talent for the professional television and communications industry.

Paperless Billing for MAB Membership Dues!

The MAB is pleased to announce that we have added a new, paperless billing process through Freshbooks to add convenience and flexibility for our members.

In the past two months, you may have noticed an invoice from Freshbooks, for your MAB dues, in your email inbox. This allows you to instantly and securely pay your membership fee through PayPal or with your credit card. You can access your invoice and payment options from any computer and even your cell phone! Additionally, you can print the invoice and mail your payments to the MAB.

We’re happy to offer this easy, digital way to pay your dues! Please contact Denise Weston at 800.968.7622, or Sara Siegmann at membership@michmab.com with any questions or concerns.

WKAR Receives National Award

susielkins-wkar_700
(L-R) WKAR’s Director of Broadcasting Susi Elkins and NETA President Skip Hinton.


WKAR Public Media (East Lansing)
recently received an award in the Promotion category from the National Educational Telecommunications Association (NETA) for the station’s 2015 Fall Sizzle Reel. The Award was presented during the NETA conference in Baltimore on September 19.

Watch the award-winning spot here.

Learn more about the NETA awards here.

The National Educational Telecommunications Association (NETA) is a professional association that serves public television licensees and educational entities in all 50 states, the U.S. Virgin Islands and Puerto Rico.

Scholarship Winner Spotlight: Joshua Scramlin

scramlin_300Your contributions to the MABF help students to realize their dreams! Here, one recent scholarship winner shares his experiences and goals for the future. Learn more about the MABF Scholarship program here and help to support these scholarship programs by donating here.

Joshua Scramlin is the proud recipient of the Peter B. Orlik Broadcasting Scholarship and is continuing his educational journey at Central Michigan University. Read on to learn more about Joshua and why he loves broadcasting!

Current school and expected year of graduation:
Central Michigan University, class of 2018

Name of scholarship you received and year it was received:
The Dr. Peter Orlik Broadcasting Scholarship, received in Spring 2016

Brief resume and educational background:
I am currently a junior at CMU. As program director at college station WMHW, I helmed a format change from rock to hip-hop, which was met with open arms and an immensely positive response from the surrounding population. I have worked for both iHeartMedia Detroit and CBS Radio Detroit. While working for CBS I was able to become an on-air personality at WYCD at the age of 19, which I am very proud of. WYCD is one of the premiere country stations in the U.S., so to be a part of that before the age of 20 is indescribable.

Check out Joshua’s LinkedIn profile here.

What made you want to pursue broadcasting as a career?
Detroit is an incredible radio city. There is so much incredible talent and content in that market. I grew up listening to it and knew that I wanted to be a part of the fun and give people the same feeling that radio gave me. It is your job to make people’s lives easier or better. I would love to be the person responsible for making millions of people’s days better.

What is your favorite class you have taken in school so far and why?
BCA 510, it’s a media law class that examines why the industry is the way that it is. I love the business side and legal side of the industry, so to learn about the precedents set is wonderful.

How has the MAB Foundation helped you in your educational journey?
I pay for my education solely off of scholarships and my own money. Receiving The Dr. Peter Orlik Broadcasting Scholarship made my life much easier as I continue to put myself through higher education with my own funds. I am very serious about a career in radio and the MABF recognized that and basically said “We like what you’re doing, so here’s a little help to keep doing it.” That gave me a feeling of purpose and made me feel as though the MABF cared.

More about Joshua:
My overall life goal is to be a PD in a top twenty market. I am very confident in being able to do so thanks to CMU’s BCA program and getting experience at companies such as CBS and iHeart. Without the help of others, I can’t say I’d be as confident as I am.

The 2017 Michigan Student Broadcast Awards Are Coming!

17-hsc-header_700MICHIGAN STUDENTS CAN SUBMIT THEIR WORK TO BE JUDGED IN THE 2017 MICHIGAN STUDENT BROADCAST AWARDS

Do your students know about the 2017 Michigan Student Broadcast Awards?  Information about this awards program has been sent to your school. Please make sure to share it with your students! The Michigan Student Broadcast Awards are a great way for your students to get their work in front of the professional broadcasters who serve as our judges.

Also note, schools need not have a specific broadcasting curriculum for students to submit their work; it could be a club, English class or a digital media advisor who will sign their application forms.

One popular category that is returning this year is Most Innovative Media Technology.  Students can showcase their new and innovative Media Technology idea! Entry must be solely created and produced by the entering student(s) and focus on media technology as it pertains to the broadcasting or media industry. The creative concept of each entry must be original to the student(s) submitting the entry, and must be outlined within this entry. The entry should include a 200-word description explaining all aspects of the idea including: how it would be used, how it would generate revenue, how it would be marketed or branded, and how it would support the broadcasting or media industry. Entries may include supplemental information, including images, audio/visual examples, screen-shots or links, etc. Criteria to be judged on: innovation, creativity, effectiveness, relatability to the broadcasting or media industry.

Important Dates

Friday, December 16, 2016
Contest Entry Deadline
All entries must be submitted via the online entry system.

Wednesday, March 8, 2017
Student Broadcast Awards Presentation & Luncheon
Lansing Center, Lansing MI

For questions, please contact Alisha Clack, MAB Foundation Executive Manager: clack@michmab.com or 517.484.7444.

The Power of Networking: MABF Fall 2016 Career Fairs

16-fall-career-fair-cc-headerThe MABF Career Fair at Specs Howard School of Media Arts is this week! Students and young professionals from the Detroit region will meet and network with several MAB stations looking to hire new recruits!

Stations: Find your next best employee at the MABF Fall Career Fairs! There’s still time to participate in the career fair at Western Michigan University on October 27 and the BCBC career fair on November 18. Sponsoring a booth at one or more of these fairs gives you the unique opportunity to meet with a group of young and eager broadcasters face-to-face and will give you and your station different views, ideas and opinions from this young key demographic!

MAB focus groups have identified recruitment for open positions at their stations as one of the top five most important areas of need. Whether you are looking for interns, employees, or future employees, supporting the MAB Foundation by sponsoring a booth is an excellent way to connect with our future. Here is your chance to encourage young people to seek careers in broadcasting and perhaps find that perfect match for your station. Also, your participation offers you possible EEO credits!

Students:
Attending one of the MAB Foundation’s Broadcast Media Career and Networking Fairs gives you one-on-one interaction with the broadcasters and media professionals in Michigan who can influence your career journey. Whether you are looking for a job, internship, guidance on your resume and demo, OR you are looking to network with other media professionals, these career fairs are FOR YOU!

jobfair_200Make plans now to attend one or more of the MAB Foundation’s Career and Networking Fairs – one will be close to you!!

DATES & LOCATIONS

Thursday, October 20 – 4 – 7 p.m.
Specs Howard School of Media Arts, Farmington Hills

Thursday, October 27 – 12 – 4 p.m.
Western Michigan University, Brown Hall, Kalamazoo
Brown Hall

Friday, November 18 – 12 – 1:30 p.m.
During the Broadcasting Career Builder Conference (BCBC)
Eagle Eye Golf & Conference Center, Bath
Separate registration is required to attend, more information on BCBC can be found here.

BCBC: One Month Away!

bcbc16-web-headerSTUDENTS WILL LEARN AND NETWORK AT THE BROADCASTING CAREER BUILDER CONFERENCE (BCBC)

Attention Educators!  The Broadcasting Career Builder Conference (BCBC) will take place on Friday, November 18, please make sure your students know about this and plan to attend this important career building conference!

Friday, November 18

Eagle Eye Golf Club & Conference Center, Bath, MI
8 a.m. – 4 p.m.
Early registration is only $20 until November 4!
Registration will increase to $35 thereafter.

New for BCBC 2016:  Check out a new session this year at BCBC: “Filming a Feature on an iPhone” presented by Mike Castellucci of Michigan State University. Here is a quick description:
“Cameras and technology will change, but storytelling will never change.” Mike Castellucci has mastered using the smartphone camera to shoot television specials and he’ll share his insights with attendees! Students will learn about the many benefits of filming with new technology and why this method is growing in popularity.

Students can register for BCBC 2016 HERE.

Current Schedule

8 a.m. – 4 p.m.  Registration Open

9 a.m.  – 9:30 a.m.  Opening Session

9:30 a.m. – 9:45 a.m.  Networking Break

9:45 a.m. – 10:45 a.m.  UPDATED!! Speed Networking*
9:45 a.m. – 10:45 a.m.  How to Film with an iPhone
9:45 a.m. – 10:45 a.m.  Marketing YOU!

10:45 a.m. – 11 a.m.  Networking Break

11 a.m. – 12 p.m.  UPDATED!! Speed Networking*
11 a.m. – 12 p.m.  Storytelling on Different Platforms
11 a.m. – 12 p.m.  Resume Review and Mock Interviews

12 p.m. – 1:30 p.m.  Luncheon and Career Fair

1:30 p.m. – 2:30 p.m.  The WRITE Way
1:30 p.m. – 2:30 p.m.  Filming a Feature on an iPhone

2:30 p.m. – 2:45 p.m.  Networking Break

2:45 p.m. – 3:30 p.m.  Keynote Address and Door Prizes

*New for 2016: Students will be speed networking with a partner!

If you’re interested in getting involved, please contact Alisha Clack at the MABF, clack@michmab.com or 517-484-7444.

A Broadcaster’s Guide to Website Terminology

Seth Resler
Seth Resler

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

By: Seth Resler
Jacobs Media Strategies

You’re a radio professional. You speak the language fluently, casually throwing around terms like “TSL,” “Cume,” and “PPM.” But when you talk to your radio station’s webmaster, you feel like she’s speaking an entirely different language.

Don’t worry. I’ve assembled some of the key terms you need to know:

  • Autoresponder – An email that is automatically sent out in response to an action taken by a website visitor. (This action is called a “trigger.”) For example, when somebody signs up for your station’s email list, an automatic Thank You for Signing Up email might be sent to them. Autoresponders do not need to be sent immediately; you could set up an autoresponder to be sent weeks or even months after the trigger action. You can also set up a series of autoresponders in an orchestrated “marketing automation” campaign.
  • Bounce Rate – A “bounce” is when somebody comes to a page on your website and then leaves your site without visiting any other pages. The bounce rate is the percentage of your incoming visitors who bounce. You want visitors to explore multiple pages on your website, so the lower your bounce rate, the better. High bounce rates can hurt your ranking in search engine results. In particular, pay attention to your bounce rate across different types of devices (desktop computers, tablets, and mobile devices). If you see that your bounce rate is much higher on one type of device, such as mobile devices, it may mean that your website design for that device is driving people away.
  • Content Marketing – An online strategy to drive traffic, generate leads, and increase revenue. It works like this: Create a lot of compelling online content (blog articles, webinars, videos, etc.). Make those articles easy to share on social media and easy to find with search engines (see “Search Engine Optimization” below). Then, when people find your content, they will click through to your website where you can convert them (see “Goal Conversion” below). Here’s a video that shows how content marketing works for radio stations.
  • Direct Traffic – The people who come to your station’s website by typing the site’s URL directly into the address bar of their web browser. In other words, they do not come to your site by clicking on a link found elsewhere (social media, search engine results, ads, or other sites).
  • Goal – When you use Google Analytics to track your website statistics, you can track goals, which are the actions that you want your website visitors to take. For example, you may want to set up email signups, ad clicks, and concert ticket sales as goals.
  • Goal Conversion – Each time a person completes a goal, it is called a “conversion.” You want to track the number of conversions for each goal over time. For example, you might say “Yesterday, we had ten email signup conversions and five ticket sale conversions.”
  • Landing Page – The first page a person comes to when they come to your website. It’s important to remember that quite often, the first page people see on your website is not your homepage. For example, they may click on a link to a blogpost on your site that was shared over social media. It is important to know which of your pages are your most frequent landing pages. Often, websites will have designated landing pages that are used in advertising campaigns. These pages are specifically designed to drive conversion (see above).
  • Mobile Site – Many websites have a separate site that is designed to look good on mobile devices. Other sites are “mobile-responsive,” which means the website layout changes to look better on a mobile device. In both cases, the site detects what type of web browser the visitor is using (a desktop browser or mobile browser) and responds accordingly. It is important to have a mobile or mobile-responsive site to decrease your bounce rate (see above).
  • Organic Search Results – When people search for something in a search engine like Google, Yahoo!, or Bing, two types of results show up: Paid advertisements based on the terms that were entered and unpaid results. The unpaid results are called “organic.” You can increase your website’s ranking in these organic search results through “search engine optimization” (see below).
  • Pay Per Click (PPC) – Online advertising programs, such as Google’s AdWords or Facebook ads, can be set so that you only pay when somebody clicks on the ad, not when they see the ad. These are called PPC campaigns. Ad campaigns where you pay when somebody sees an ad are called “Pay Per Impressions.”
  • Referral Traffic – When somebody comes to your website by clicking on a link that they find on another website, such as a blog or news site. When people use this term they usually do not include social networks, organic search engine results, or paid search engine results, because those are considered their own type of traffic. You want to keep track of which sites are referring the most traffic to your website.
  • Search Engine Optimization (SEO) – Search engines like Google, Yahoo! and Bing return two types of results: paid advertisements and unpaid “organic” results (see above). Search Engine Optimization is the art of increasing your site’s rankings in the organic results. This is done through techniques like including keywords in the text and page titles or adding links to the pages. Because the algorithms search engines use are secret and can change, there are people who specialize in figuring out how to optimize a site to appear in search results. SEO is important because search engines can drive huge amounts of traffic to a website.

Need help deciphering other web buzzwords? They don’t call me the Digital Dot Connector for nothing. Drop me a note at seth@jacobsmedia.com.

For more assistance on digital or social media, contact MAB Member Services at mab@michmab.com or 1-800-968-7622.

It’s Another Fine Mess

dicktaylorEditor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

By:  Dick Taylor,  CRMC/CDMC
Dick Taylor Blog
https://dicktaylorblog.com/

laurel__hardy_275“Well, here’s another nice mess you’ve gotten me into.” Variations of this line were always a part of Laurel and Hardy movies. In fact, the pair made a film in 1930 with the title “Another Fine Mess.”

A couple of weeks ago I wrote about things I had learned at the Radio Show 2016 in Nashville and one of those things was about “sharing your messes” during a presentation I attended given by John Bates. What I will share today are some of the points John made amplified by my own personal experiences in the classroom and on the job.

3 Ways to Inspire & Connect

John said there are three ways to inspire and connect with people or an audience. Logic is not one of them. We are emotional creatures and to engage people you first need to touch them emotionally. I know from my sales training from the Wizard of Ads – Roy H. Williams – that you first must touch a person’s heart before you will win their mind and their wallet to buy whatever it is you’re selling.

John next said our human eyes are unique. We are the only living creature that has white in our eyes. We always know where a person is looking (or not looking). Our eyes enable us to better cooperate with one another.

Our conspicuous eyes mean we can immediately sense authenticity when dealing with others.

Your Message is Your Mess

I don’t know about you, but over my career I’ve learned that success teaches you very little. It’s our screw-ups that are the great teacher of life’s lessons.

When things are going great, the natural impulse is to not do anything to screw it up.

Likewise, when teaching another person, only sharing your successes imparts very little knowledge. However, when you share the things that went wrong and how you learned from these little disasters and how you changed course to not have something like that happen again, real knowledge is shared.

Les Brown puts it this way: “People don’t connect with your successes; they connect with your messes.”

Life’s real knowledge message is in your mess.

Let Me Tell You about the Time I Screwed-Up

My students tell me how impactful my sales lectures are when they contain stories about the things I did wrong, learned from and grew from, by messing it all up.

Wow, they say, a teacher that doesn’t know it all, that makes mistakes and became a better person through failure. It lets them know that failure isn’t fatal and can provide some benefits.

I vividly remember the time a new hotel came to town and I went in to see the new manager spewing facts and figures a mile a minute. I had thoroughly prepared for the meeting and I was there dumping all of my prep on his head. The only problem was, I had not touched this new manager on a emotional level and I never asked him what he wanted to achieve. I would be the only media property to not be on the initial buy.

I went back to see the new manager, hat-in-hand, to find out what I did wrong. I’m grateful that he would share with me why I wasn’t bought. Turns out, I was such a fast-talker he figured me to be the conman in the group of media sales people who had initially come to call on him. What he quickly learned was, I knew my stuff and that we should work closely together going forward. It was my first impression that needed working on, he would tell me.

I would learn that when you meet someone for the first time, you need to not “spill all your candy at the door” but shut-up and listen first. Establish common ground and build rapport on which a solid relationship can be built upon.

Losing that sale taught me a valuable lesson that would greatly improve my new radio sales career.

Make a Difference

So don’t be afraid to share yourself with others. Let them in and show them you’re human.

My sales mantra when calling on a new business was always make a friend. People buy from people they know and like. They buy from their friends.

People who listen to the customer, define how success will be measured and make a difference will never have to worry about making a sale.

Reprinted by permission.

Dick Taylor has been “Radio Guy” all his life and is currently a professor of broadcasting at the School of Journalism & Broadcasting at Western Kentucky University (WKU) in Bowling Green, Kentucky.  Dick shares his thoughts on radio and media frequently at https://dicktaylorblog.com.

Cumulus Media Hosts Grand Rapids Job Expo

cumulusmediaThis past Saturday (10/15), Cumulus Media (Grand Rapids) hosted The West Michigan Employment Expo at the city’s DeltaPlex.  More than 35 local employers were on hand for the job fair.

The goal of the expo was to bring area employers to one location for a “one-stop shop” for job seekers.  This was the third job expo the company has put on in the last year.

“We want to attract quality employers who are thinking long-term,” said Rich Berry, sales director, Cumulus Media Grand Rapids. “We want to also let people know that at many of these companies, there is long-term room for advancement and that’s a good thing.”

The majority of the employers are seeking entry-level positions, but many also are looking for employees who can learn more advanced skills and turn entry-level roles into long-term careers.