Tag Archives: Issue 36

Get your Students’ Work in the Hands of Michigan Broadcasters

Help them to enter the 2017 Michigan Student Broadcast Awards!17-hsc-header_700

By now your students should be hard at work on completing their entries for the 2017 Michigan Student Broadcast Awards! The Michigan Student Broadcast Awards are a great way for your students to get their work in front of the professional broadcasters who serve as our judges.  Plus, the entries always serve as great additions to students’ resumes and portfolios.

Anyone can enter!  Schools do not need to have a specific broadcasting curriculum for students to submit their work; it could be a club, English class or a digital media advisor who will sign their application forms.

Back by popular demand is the Current Events Program category in both high school and college. Students can submit a current events program that is no more than five (5) minutes in length. Content should include current or political events. Criteria to be judged on: human interest, subject portrayal and production value.

Important Dates

Friday, December 16, 2016
Contest Entry Deadline
All entries must be submitted via the online entry system (beginning November 4).

Wednesday, March 8, 2017
Student Broadcast Awards Presentation & Luncheon
Lansing Center, Lansing MI

For questions, please contact Alisha Clack at the MABF:  clack@michmab.com or 517.484.7444.

Drone Regulation Bill Passes Michigan Senate

capitol3Last week, the Michigan Senate unanimously passed Senate Bill 992. The legislation allows a person that is authorized by the Federal Aviation Administration (FAA) to operate unmanned aerial systems (a.k.a. drones) for commercial purposes in a manner consistent with the authorization. The legislation also sets up a legislative drone taskforce to develop statewide policy recommendations on the use/operation of drones. SB 992 mandates that the taskforce must include a member recommended by the MAB to represent the broadcast industry.

The bill leaves some flexibility for the local government entities to regulate how the drones may be operated within their own municipality; however, those regulations must be consistent with the Federal Aviation Administration.

The MAB, along with the Michigan State Police, Michigan Telecommunication and Cable Association and Michigan Association of Realtors, supported this legislation. The MAB believes that this legislation is a balanced approach to regulating drone use. The bills recognize the growing economic and commercial use of the unmanned aerial vehicles across a wide variety of industries including, in our case, broadcasting. The legislation also balances the need for privacy and other considerations by prohibiting knowing and intentional harassment-type practices that interfere with the official duties of the first responders. The bill is now headed to the Michigan House of Representatives Committee on Communications and Technology.

Beasley to Close on Greater Media November 1

Beasley-GreaterMBeasley Broadcast Group Interim CEO and Chief Financial Officer Caroline Beasley has told Inside Radio (10/19) that the company is targeting a November 1 closing date on its acquisition of the Greater Media radio stations.

The deal, first announced July 19, will double the size of Beasley in terms of revenue, cash flow and cume, and put it back into several top 10 markets. The addition will grow Beasley by 21 stations in seven markets with billings that will make it the ninth-largest radio group in the U.S.

The acquisition brings Beasley to Michigan for the first time, as it acquires Detroit stations WCSX-FM, WRIF-FM and WMGC-FM as part of the deal.

WZZM-TV (Grand Rapids) Prepares Sack Suppers for Make a Difference Day

wzzm-1_702wzzm-1_225One in five children in Michigan is affected by hunger. The team at TEGNA-owned WZZM-TV was inspired by that statistic to volunteer at Kids’ Food Basket, as part of Make a Difference Day (MADDay) on October 22. The WZZM staff, their friends and family members prepared snacks to go into sack suppers for thousands of children in West Michigan who cannot depend on an evening meal at home each night. Kids’ Food Basket delivers those sack suppers to more than 7,400 children in Kent, Ottawa and Muskegon Counties EACH DAY.

wzzm-2_225The MADDay event also collected more than 100,000 paper lunch bags, into which the meals are packed. The bags were lovingly decorated by families, school classes, church groups and others who want to show their love to a group of kids who so richly deserve it. Make a Difference Day is one of the largest annual single days of service nationwide. WZZM’s parent company, TEGNA, was supported by the Arby’s Foundation and Points of Light in making this year’s campaign possible.

Make a Difference Day unites volunteers from across the country with a common mission: to improve the lives of others through a wide range of community-driven service projects.
wzzm-kids_400“Make a Difference Day volunteering has become a tradition for WZZM 13 employees,” said Janet Mason, WZZM 13 President & General Manager. “It’s a wonderful way to give back to the communities we serve.”

Additional information can be found at www.makeadifferenceday.com.

Using Webinars to Generate Sales Leads for Your Radio Station

Seth Resler
Seth Resler

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

By: Seth Resler
Jacobs Media Strategies

I often listen to radio stations talk about pulling all of their digital tools together into a single coherent plan using a Content Marketing strategy. But Content Marketing can be effective on the sales side of the building, too, and can be a catalyst for generating new business.

For example, Content Marketing can be a powerful tool for generating sales leads and building your station’s marketing credibility. By publishing content that interests potential advertisers, radio stations can attract more business. This short video explains how the concept works:


Content Marketing with Webinars

One of the best ways to employ Content Marketing for lead generation is through the use of webinars. The concept is simple: When advertisers, marketers and clients register for a webinar, you capture their email address. You can then engage them in a lead nurturing email campaign, periodically sending them other useful and relevant content. This keeps your radio station top of mind, so when they are ready to advertise, they are more likely to seek you out.

We use this technique at Jacobs Media all the time. In fact, webinars have become our top method of capturing email addresses. Just last week, I hosted a webinar on How to Use Webinars to Generate Sales leads (“How meta!”). You can watch the recording here.

For more assistance on digital or social media, contact MAB Member Services at mab@michmab.com or 1-800-968-7622.

Students Will Learn and Network at BCBC!

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What is BCBC?

The Broadcasting Career Builder Conference (BCBC) offers informational sessions and excellent networking opportunities that students will not find anywhere else, with hands-on training that will leave them with practical skills they can put to work immediately.

bcbc-102416The best of two worlds are brought into one fast paced, information-packed session during BCBC’s Speed Networking session. By combining the upbeat, fast-paced tempo of speed dating with a two-on-one networking opportunity that removes pressure from students, speed networking has created a distinct opportunity to connect to professionals in a brand new way.

Students that register to participate in Speed Networking will meet with TOP industry professionals! They should come prepared with questions and be ready to interact for five minutes before moving on to meet the next professional. Take advantage of the opportunity to learn from the best and ask those important career questions!


Friday, November 18

Eagle Eye Golf Club & Conference Center, Bath, MI
8 a.m. – 4 p.m.
Early registration is only $20 until November 4!
Registration will increase to $35 thereafter.

Go to www.mybcbc.com to register and view the full BCBC schedule.  Space is limited, so sign-up to reserve your spot now!

Questions on registering?  Contact Alisha at mabf@michmab.com.

 

Current Schedule

8 a.m. – 4 p.m.  Registration Open

9 a.m.  – 9:30 a.m.  Opening Session

9:30 a.m. – 9:45 a.m.  Networking Break

9:45 a.m. – 10:45 a.m.  UPDATED!! Speed Networking*
9:45 a.m. – 10:45 a.m.  How to Film with an iPhone
9:45 a.m. – 10:45 a.m.  Marketing YOU!

10:45 a.m. – 11 a.m.  Networking Break

11 a.m. – 12 p.m.  UPDATED!! Speed Networking*
11 a.m. – 12 p.m.  Storytelling on Different Platforms
11 a.m. – 12 p.m.  Resume Review and Mock Interviews

12 p.m. – 1:30 p.m.  Luncheon and Career Fair

1:30 p.m. – 2:30 p.m.  The WRITE Way
1:30 p.m. – 2:30 p.m.  Filming a Feature on an iPhone

2:30 p.m. – 2:45 p.m.  Networking Break

2:45 p.m. – 3:30 p.m.  Keynote Address and Door Prizes

*New for 2016: Students will be speed networking with a partner!

WGVU Presents Food, Wine & All That Jazz Fundraiser

wgvu_700This Friday, October 28, WGVU Public Media will hold a fundraiser at the Grand Rapids Public Museum from 7:30 – 10 p.m.

Attendees can enjoy samples of over 400 of the finest domestic wines and beers along with gourmet food selections, all for one ticket price.  In addition, live jazz will be provided by The Steve Higler Band.

Proceeds will benefit WGVU Public Media.  More information here.

Longtime Lansing Anchor Jane Aldrich to Retire from WLNS-TV

via WLNS-TV:

After more than 30 years at WLNS-TV (Lansing), anchor Jane Aldrich will hang up her microphone and retire from the station.

jane-aldrich_275“I just feel that it’s time,” explained Aldrich. “I have been honored to be invited into your home to share the day’s news with you for over three decades, and the staff and management at TV-6 have been wonderful to me and my family through the years.”

Jane started as an anchor and reporter at 6 News back on October 14, 1985. She spent decades at the desk anchoring various shows, including 6 News at Noon, 5, 6, and 11 p.m.

Over the years, Jane has become one of the most recognizable and most beloved figures in the greater Lansing area.

“Jane is the real deal. She’s full of caring and compassion,” said General Manager Bob Simone. “She genuinely cares about people and the community, and the reason viewers love her is because they see that, too.”

Among her other accomplishments, Jane:

  • Founded the franchise called “Tell Me Something Good” – reporting good news, as well as interesting and inspirational stories, and won numerous awards for her work.
  • Hosted a health care forum in Lansing alongside then-President Bill Clinton.
  • Has also hosted or led hundreds, if not thousands, of events over the years for a variety of causes. For many years, she co-hosted the annual Muscular Dystrophy Association’s Labor Day Telethon. Among the other causes and organizations she has supported are the Alzheimer’s Association, the Hospice of Lansing, Special Olympics, the Greater Lansing Food Bank, and Lansing Community College.

Jane’s last day on the anchor desk will be some time in mid-January.

Scholarship Winner Highlight: Heather Irvine

heather-irvine_275
Heather Irvine at the Boston Marathon, 2016.

Your contributions to the MABF help students to realize their dreams! Here, one recent scholarship winner shares her experiences and goals for the future. Learn more about the MABF Scholarship program here and help to support these scholarship programs by donating here.

Heather Irvine is the proud recipient of the MAB Foundation Broadcasting Scholarship and is continuing her educational journey at Eastern Michigan University. Read on to learn more about Heather and why she loves broadcasting…

Current school and expected year of graduation:
Eastern Michigan University – April 2017

Name of scholarship you received and year it was received:
MAB Foundation – Broadcasting Scholarship in Spring 2016

What made you want to pursue broadcasting as a career?
I’ve been a lifetime listener and a fan of National Public Radio and want to be a part of their legacy and purpose.

What is your favorite class you have taken in school so far and why?
If I have to name one class I believe it would be Advanced Television Production. I had some truly talented classmates that I learned a lot from while learning key elements in creating a production. It is an absolute team effort. We were able to use green screen technology and made some fun little films. It was very rewarding.

How has the MAB Foundation helped you in your educational journey?
This November (next month) I will be able to join my classmates for the New York Venture excursion. I will earn two credits while exploring New York, seeing live and recorded productions and taking part in other relevant activities. I told myself that if I earned the MAB scholarship I would use it for this incredible learning experience. I would otherwise not have been able to afford it. What a wonderful way to cap off my education!

More about Heather:

I want to work for NPR (or one of the many programs that can be found on NPR such as This American Life, The Moth, Snap Judgement or Wait. . Wait. . Don’t Tell Me). There hasn’t been a single semester that I wasn’t going to school AND training for a marathon or other running event – until this semester. I’m having to concentrate all of my time and funds into paying for credits at this point. I miss my fall marathon, I really feel my training makes me a better student. Although I still run, I’ve exchanged my marathon time for working with my peers on film projects (the Ypsi 24-Hour Film Competition, among others).

I am trying to surround myself with those that are better than me. I am a very hard worker and have a lot of life experience but being around these young people is inspiring. I must continue to work with them as long as they will have me.

Stage 2 Forward Auction Ends; Stage 3 Announced

fcc-logo_dark-blueThe Federal Communications Commission (FCC) announced that Stage 2 of the forward spectrum auction closed after only one round of bidding. This round generated bids of $22 billion, well short of the target of $56.5 billion for 114 MHZ.

The FCC said on its auction website: “Bidding in the forward auction has concluded for Stage 2 without meeting the final stage rule and without meeting the conditions to trigger an extended round. The incentive auction will continue with Stage 3 at a lower clearing target.”

On October 25, the FCC announced that the third stage of the reverse portion of the FCC’s broadcast incentive auction will begin November 1 at a 108 MHz clearing target.  According to Broadcasting and Cable, “the less spectrum the FCC reclaims, the fewer TV stations will get the big paydays many were hoping for. The FCC has 11 different spectrum targets. If the forward auction bidders don’t cover the stage 3 price, the next target is 84 MHz, which some see as the potential equilibrium point between broadcasters’ asks and forward bidders’ offers.”