Tag Archives: Issue 37

Reminder: National EAS Test Form Three Report Due November 14

eas-logo_300On September 28, broadcasters in Michigan and nationwide conducted the first national test of the Emergency Alert System (EAS) in five years and the first-ever usage of the IPAWS infrastructure.

Reminder on the reporting requirements:  Stations were required to go online and file ETRS Form Two by midnight on September 28.

ETRS Form Three, which asks for more detailed information regarding the test, is due on or before November 14, 2016.

For information on how to navigate to the proper forms within ETRS, see the article in our last newsletter here.

Get Your Legal Cyber Questions Answered at this Free Upcoming Webcast!

“Broadcasters Online: A Legal Guide to the Cyber-Jungle”
Presented by: David Oxenford, Wilkinson Barker Knauer LLP

Attend ONLINE or in-person!

When:  Wednesday, November 30, 2016, 2-4 p.m.
Where:  Online or in-person at the Communication Arts & Sciences Building, Room 145, Michigan State University.  (map)

MAB Member cost: FREE!!!
Non-Member cost: $150

Register here: http://bit.ly/LegalWeb16

  • Your employee finds a picture on the Internet that perfectly illustrates an article that you are posting on your website. Can you use the picture on your website without getting permission? How about on your Twitter feed or Facebook page?
  • You want to feature a YouTube video in your TV news. Is there any issue with doing that?
  • You’ve paid ASCAP and BMI for rights to play a song over the air and on your web stream. You also archive and podcast your morning drive show, do you need to pay ASCAP and BMI again?
  • You had a local band come into your studio to play a set on-air. They play two of their own songs and one cover song. Can you archive the show on-demand on your website?
  • A station listener posts some nasty comments on your station’s facebook page. Can you be liable?
  • Why do many celebrities have “#ad” following many of their social media posts? Is that something my station needs to think about?

These are some of the questions that will be answered by David Oxenford, MAB’s Washington attorney, and the answers may surprise you!

This seminar will deal with legal issues that a broadcaster may face exploiting new digital delivery systems, including a discussion of music licensing, legal issues that arise in social networking, other copyright and trademark issues, privacy concerns and other government regulations that can affect your internet and other digital operations.

Attend in person or online! The presentation will be webcast live, with an email available for questions. The webcast will be archived online and accessible to registered participants for six months.

David Oxenford - ColorAbout our Presenter:

David Oxenford

David Oxenford has over 30 years of experience in representing radio and television broadcasters before the Federal Communications Commission and other Washington regulatory agencies, and in working with them on contracts and other transactional matters.  He has worked with clients on issues including the FCC multiple and foreign ownership rules, station purchases and sales, FCC technical rules, translator issues, political broadcasting, advertising rules and regulations and many other regulatory and transactional issues.  David also represents Internet radio stations and other digital media companies on music licensing and other regulatory and transactional issues. He is a partner in the Washington, D.C office of the law firm Wilkinson Barker Knauer LLP. He is a regular speaker at state and national broadcast and music conferences and conventions, and writes regularly on many of these topics on his widely-read blog, www.broadcastlawblog.com and in many other publications.

Scholarship Winner Highlight: Dana Whyte

Your contributions to the MABF help students to realize their dreams! Here, one recent scholarship winner shares her experiences and goals for the future. Learn more about the MABF Scholarship program here and help to support these scholarship programs by donating here.

Dana Whyte
is the proud recipient of the Peter B. Orlik Broadcasting Scholarship and is continuing her educational journey at Central Michigan University. Read on to learn more about Dana and why she loves broadcasting…

Current school and expected year of graduation:
Central Michigan University, Expected Graduation: May 2018

Name of scholarship you received and year it was received:
Peter B. Orlik Broadcasting Scholarship, Received: 2016

Brief resume and educational background:
News Intern, WJRT ABC12: June 2016-August 2016
Anchor, Reporter and Production Crew, News Central 34: January 2015-Present
Staff Reporter, Central Michigan Life: January 2016-May 2016
MMJ, MHTV’s Sports Central: September 2014-October 2015
Check out Dana’s Website here.
Check out Dana’s LinkedIn profile here.

What made you want to pursue broadcasting as a career?
I want to pursue a career in broadcasting to represent minorities and social justice issues in the media.

What is your favorite class you have taken in school so far and why?
BCA 222: Audio Production, because this class introduced me to editing on Adobe Audition and Premiere Pro which I eventually found a love for.

How has the MAB Foundation helped you in your educational journey?
The MAB Foundation has helped me in my educational journey because they have given me an easier chance to finish college with my scholarship.

More about Dana:

My ultimate career goal is to anchor/report in a top 10 television market!

Job Seekers Met and Impressed Potential Employers at the 2016 Fall Career Fairs

careerfairphoto_700Thanks to our amazing member stations, the 2016 Fall Career Fairs were a huge success! Eager college students and job seekers from the general public flocked to Kalamazoo, Mt. Pleasant and Farmington Hills to meet, greet and impress our several station participants. Job seekers were able to network with several stations throughout Michigan which represented 128 unique call letters. Thanks to your participation, job seekers learned about new internship and job opportunities and were able to make important connections for their future!

The next career fair is scheduled for Friday, November 18 during the Broadcasting Career Builder Conference (BCBC) at Eagle Eye Golf Club & Conference Center in Bath, MI.  Click here for details.

2017 Michigan Student Broadcast Awards Entry System Opens Friday

Help them to enter the 2017 Michigan Student Broadcast Awards!17-hsc-header_700

By now your students should be hard at work on completing their entries for the 2017 Michigan Student Broadcast Awards! The Michigan Student Broadcast Awards are a great way for your students to get their work in front of the professional broadcasters who serve as our judges.  Plus, the entries and awards always serve as great additions to students’ resumes and portfolios.

Important Dates

Friday, November 4, 2016
Online entry system opens
Check the awards website here for the link to the online entry portal.

Friday, December 16, 2016
Contest Entry Deadline
All entries must be submitted via the online entry system.

Wednesday, March 8, 2017
Student Broadcast Awards Presentation & Luncheon
Lansing Center, Lansing MI

For questions, please contact Alisha Clack at the MABF:  [email protected] or 517.484.7444.

Network and Meet Eager Students at the BCBC Career Fair!


What is BCBC?

bcbc-102416The Broadcasting Career Builder Conference (BCBC) offers informational sessions and excellent networking opportunities that students will not find anywhere else; with hands-on training that will leave them with practical skills they can put to work immediately.

Friday, November 18
Eagle Eye Golf Club & Conference Center, Bath, MI (map)
8 a.m. – 4 p.m.
Career Fair 12:00 p.m. -1:30 p.m.
The Career Fair at BCBC is a fundraising effort of the MABF to meet our mission of educating Michigan’s youth and helping our members reach out to a diverse group individuals interested in broadcasting. Find your next best employee or intern at BCBC! There’s still time to participate in the BCBC Career Fair on November 18.

By participating in these fall career fairs…

  • YOU can meet with young, enthusiastic students.
  • YOU can earn necessary EEO credits for your station.
  • YOU can promote your station to a young, hip market.
  • YOU can gather different views, ideas and opinions from a young key demographic.
  • YOU can hire the best of the best for internships and entry-level jobs.
  • YOU can make a student’s dream come true!

Cost per booth is $275
Contact Rachel, [email protected] for details.

“The HOMTV Internship Program is a very specific program for those who are looking for hands-on training to help jump start their careers in the television and communications industry. When we attend a MABF career fair, we know we will recruit the right people with a passion for broadcast.”

-Brandie Yates
Internship Coordinator, Producer, Host
HOMTV, Meridian Township

Go to www.mybcbc.com to register and view the full BCBC schedule.  Space is limited, so sign-up to reserve your spot now!

Questions on registering?  Contact Alisha or Rachel at [email protected].

Can Your Radio Station Generate Revenue with a Membership Website?

Seth Resler
Seth Resler

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

By: Seth Resler
Jacobs Media Strategies

As commercial radio broadcasters, we think of advertising dollars first and foremost when it comes to revenue. Even as radio stations grow their digital revenue streams, the majority of “digital revenue” comes from digital advertising. In fact, there are other potential sources of online revenue that radio stations ought to consider.

In public radio, stations are increasingly exploring the idea of replacing pledge drives, where they ask for one-time annual donations, with a sustaining subscription model: asking listeners to make a small, recurring donation. The latter model mimics what many people are already doing with services like Netflix, Hulu, satellite radio, or even cable and internet providers. In our latest Public Radio Techsurvey, 50% of all public radio station donors are now sustaining members. Moreover, younger members are more likely to opt for this model.


Is there a way commercial radio stations can take advantage of the “sustaining membership” model?


Radio stations can create membership websites which, for a small monthly fee, allow listeners to log in and access premium features or content. There are considerations here because radio has always been a totally free medium. But as consumers become accustomed to paying more for VIP access or so-called “gold” memberships that provide extra perks, this type of model could become plausible if stations provided true value.

What could commercial stations offer to members? There’s a long list of possibilities:

  • An archive of past interviews
  • An archive of past podcast episodes
  • Exclusive contests
  • Special concert discounts
  • Advance concert ticket sales
  • Station merchandise

From a technical perspective, membership websites are more work to maintain, but there are a number of existing tools, such as Wishlist Member, aMember, or MemberPress, which are making this easier.

Best of all, because membership revenue is recurring, it is easy to forecast and anticipate issues. Perhaps it’s time for radio to borrow and adapt a digital idea from public radio.

All of these models can be easily and inexpensively researched by tapping into station email databases to ascertain their viability. If you’d like to explore this path for your station and/or a personality show, contact us.


For more assistance on digital or social media, contact MAB Member Services at [email protected] or 1-800-968-7622.


Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

KevinRobBy: Kevin Robinson
Robinson Media

The year – 1883.

Under construction – The Statue of Liberty –with detailed supervision by designer Frédéric Auguste Bartholdi.

As metal workers banged out sheets of Lady Liberty, the curve on TOP of her crown received the same detail – as her feet.

This is significant as commercial flight – was decades away.

Bartholdi wanted every inch to be spectacular – even if no eyes would see much of the top.

Spectacular happened when Top 40 radio was – a baby.

Don Steele.

The Real Don Steele was one of the original Boss Jocks on the legendary KHJ-AM/Los Angeles.

He could be spectacular in 8 seconds – and treated every break as an audition for the next show.

Self-help – from Tom Peters.

Being Spectacular requires minute-by-minute excellence.

Sculpting – entertainment – personal improvement.

Everyone has the same 168 hours a week.

The same 1,448 minutes in a day.

The same 3,900 heart beats in an hour.

During our time, why endorse mediocre now – or ever?

Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink, and has coached CMA, ACM and Marconi winning talent. Kevin lives in St. Louis with his wife of 30 years, Monica. Reach Kevin at (314) 882-2148 or [email protected].

Three Last Minute Political Issues for Consideration by Broadcasters

David Oxenford - ColorBy: David Oxenford, Wilkinson Barker Knauer, LLP

We’re down to the last week before the election, but broadcasters can’t let up quite yet, as the last week is almost always the busiest for political advertising. Candidates, PACs and other groups try to get the last word before the voters go to the polls. Here are three issues that broadcasters should be considering in these last days before the election:

  1. Weekend Access. The FCC has said that if a station has, in the year prior to the election, made its employees available to a commercial advertiser for new orders or changes in copy, they need to make employees available for those activities to political candidates. Even if the station completely shuts down on the weekend and no salesman ever signs a deal with an advertiser during a Saturday golf outing and no weekend employee ever agrees to change the copy on a big advertiser’s spots, the station may still need to make employees available during the last weekend before the election to allow candidates to exercise equal opportunity rights, which brings us to number 2.
  2. Practice Inventory Management. In these last days before the election, there will be many demands on the commercial inventory of many stations and stations will need to be careful in managing that inventory. Remember, all candidates have the right to buy equal time to the time bought by opposing candidates in the last 7 days. While candidates cannot sit on their equal opportunity rights until the last minute, equal opportunity buys placed in the first part of next week probably need to be accepted. Plus, you may be getting demands from candidates for new time and requests from PACs and other political advertisers, so be sure that you have practiced wise inventory management so that there is room for all of the spots that you are obligated to run. Be particularly careful about selling a new schedule this coming week to a candidate, as the opposing candidate will need to be able to get his or her equal opportunities before Election Day – even if it means signing contracts and adding spots to the traffic system over the weekend – even if you have never in the last year been open on the weekend for a commercial advertiser.
  3. Be Prepared for Take-Down Demands. In the last days before the election, the ads are no doubt going to get nasty, and some may trigger take-down notices from candidates who are being attacked in the ads. Remember, if the attack ad is run by a candidate’s authorized campaign committee, you can’t censor the ad based on its content. That means you are legally forbidden to pull the ad even if it lies about the opponent. But, ads bought by PACs and other non-candidate groups can be refused based on their content. So you need to carefully evaluate the claims made by the party demanding that the spot be pulled, as if the claims made in the spot are in fact false and defamatory, the station could have liability for continuing to run the non-candidate attack ads after receiving notice demanding that they be taken down. We wrote more about this subject here.

Soon it will all be over and your station will be back to simply dealing with its normal commercial advertisers. But, for the next few days, be prepared for the onslaught of political issues, and have your communications lawyer’s phone number on speed dial!

David Oxenford is MAB’s Washington Legal Counsel and provides members with answers to their legal questions with the MAB Legal Hotline.  Access information here. (Members only access).

There are no additional costs for the call; the advice is free as part of your membership.

FREE Chris Lytle Sales Webinar for MAB Members


“You don’t motivate salespeople to be successful. You get them to be successful so they become motivated.” -Chris Lytle

Further develop your successful sales team by having them attend the Instant Sales Training Webinar:  How to “Talk Advertising” With Your Prospects and Customers Now.

When:  Wednesday, November 16, 2016 at 1 p.m. EST

Invite your copywriters and production people, too.

Register HERE

Chris Lytle

Here’s why this program is important:  Everybody has an opinion about advertising. But, people who sell broadcast advertising need a philosophy of advertising.

Not just an opinion.

Face it.  Most of your salespeople don’t have degrees in advertising or marketing.

That’s troublesome.

This Webinar bridges that learning gap quickly. It’s a fast-paced, highly-detailed session.

Here are a few of the takeaways:

  • Why salespeople need to “talk advertising” and not just rates and ratings.
  • Two of the best advertising “zingers” to share right away.
  • What you say when a client says, “Nobody mentioned my ad.”
  • How to get consumers to mention their ads.
  • Five uplifting concepts to share with your customers.
  • What you need to learn from these seven “old school” advertising masters.

Chris Lytle is a best-selling author and well-travelled professional speaker.

His promise to you is a bold one: His programs contain more usable information per minute than any other learning event.

Save the date. Let him prove it.