Tag Archives: Issue 38

Your MAB Membership Gives you Access to these Upcoming FREE Webinars!

Check out these upcoming online training sessions in November, all of which are FREE to MAB member stations! Make sure to put them on your calendar and register today!

mab-wbkTrademark Basics for Media Companies: What you Need to Know

Tuesday, November 15, 2016
1:00 p.m. EST
Presented by Mitchell Stabbe & Kelly Donohue, Wilkinson Barker Knauer LLP

MAB Member cost: FREE!!!
Non-Member cost: $150

Register here.

This FREE webinar* on Trademark Basics for Media Companies will teach you what you need to know about trademark law and provide helpful tips on how to strengthen your company’s trademark portfolio. You’ll also learn how to avoid infringing on the intellectual property of others.

Topics to be covered include:

    • Building your brand and protecting your rights.
    • Understanding different types of trademarks and levels of protection.
    • Avoiding unauthorized use of intellectual property.

Your marketing and digital media teams will not want to miss out on this opportunity to learn more about this important area of law.

*This webinar is a FREE MAB member benefit and is being recorded and archived for our subscribers.


mab-lytleHow to “Talk Advertising” with your Prospects and Customers NOW!

Wednesday, November 16, 2016
1:00 p.m. EST
Presented by Chris Lytle, Instant Sales Training

MAB Member cost: FREE!!!
Non-Member cost: $150

Register here.

“You don’t motivate salespeople to be successful. You get them to be successful so they become motivated.” -Chris Lytle

Further develop your successful sales team by having them attend the Instant Sales Training Webinar.  Invite your copywriters and production people, too.

Here’s why this program is important:  Everybody has an opinion about advertising. But, people who sell broadcast advertising need a philosophy of advertising.

Not just an opinion.

Face it.  Most of your salespeople don’t have degrees in advertising or marketing.

That’s troublesome.

This Webinar bridges that learning gap quickly. It’s a fast-paced, highly-detailed session.

Here are a few of the takeaways:

  • Why salespeople need to “talk advertising” and not just rates and ratings.
  • Two of the best advertising “zingers” to share right away.
  • What you say when a client says, “Nobody mentioned my ad.”
  • How to get consumers to mention their ads.
  • Five uplifting concepts to share with your customers.
  • What you need to learn from these seven “old school” advertising masters.

Chris Lytle is a best-selling author and well-travelled professional speaker.

His promise to you is a bold one: His programs contain more usable information per minute than any other learning event.

Save the date. Let him prove it.

Interlochen Names New President

ipr_275
Photo credit: Mark Lyons

Interlochen Center for the Arts has chosen a new President. Trey Devey will leave the Cincinnati Symphony Orchestra next year to come to northern Michigan. Devey has been president of the symphony orchestra since 2009 and led it out of a severe financial crisis.

Interlochen Public Radio is owned and governed by the Interlochen Center for the Arts and its Board of Trustees.

Devey, age 45, has vacationed near Traverse City his entire life. He has a masters degree from The Wharton School of Business, and he studied music and played trombone at Northern Illinois University.

Scholarship Winner Highlight: Charlie Kadado

Your contributions to the MABF help students to realize their dreams! Here, one recent scholarship winner shares his experiences and goals for the future. Learn more about the MABF Scholarship program here and help to support these scholarship programs by donating here.

charliekadado_275Charlie Kadado is the proud recipient of the MAB Foundation Broadcasting Scholarship and is continuing his educational journey at Wayne State University. Read on to learn more about Charlie and why he loves broadcasting…

Current school and expected year of graduation:
Broadcast Journalism major – Wayne State University, Detroit.
Anticipated graduation, December. 2017.

Name of scholarship you received and year it was received:
2016 Michigan Association of Broadcasters Foundation Scholarship

Brief resume and educational background:
News Intern, WXYZ-TV (Detroit) – September 2016 to Present
Reporter, Shelby TV (Shelby Charter Township) – January 2015 to Present
UNITY: Journalists for Diversity Reporting Fellow – March 2016 to September, 2016
Assignment Desk Intern, WDIV-TV (Detroit) – May 2016 to August, 2016
Contributing Writer, The South End – August. 2014 to March 2016
Online Editor, Lebanese Examiner – March 2014 to January 2016
Election Tabulator, The Detroit News – November, 2014, November, 2015

Check out Charlie’s online portfolio here.
Check out Charlie’s LinkedIn profile here.

What made you want to pursue broadcasting as a career?
I chose to pursue a broadcasting career because of my curiosity and natural passion for news. As a kid, I used to find news stories in our neighborhood, and “interview” our neighbors for imaginative newscasts. Starting at age 11, I would call local news stations when I’d see or hear a good story. I’ve just always had a strange obsession with news! So much so, I got my first police scanner when I was 14, and couldn’t stop listening. Now, I even keep one in my car in case I hear something newsworthy! It’s strange, I know, but I love it.

What is your favorite class you have taken in school so far and why?
My favorite class is Reporting on Race, Gender and Culture. I’ve enjoyed learning about the diversity challenges facing major newsrooms and the need for proper representation of viewing audiences.

How has the MAB Foundation helped you in your educational journey?
The MAB Foundation has helped me pay tuition and complete my journalism degree on time. I’m very grateful for this scholarship program, and for the generosity of the Foundation’s donors.

The BCBC Takes Students to the Next Level in Their Career Journey

bcbc16-web-header

The Broadcasting Career Builder Conference (BCBC) is next week!

The BCBC gives your students the opportunity to network with and impress News Directors, Program Managers, Human Resource Managers, Engineers and more from throughout the state. With the help of the BCBC, these important professionals can become the link your student needs to break into the broadcasting and media industry! This is the conference that will take your students to the next level in their career journey.

Friday, November 18
Eagle Eye Golf Club & Conference Center, Bath MI (map)
8 a.m. – 4 p.m.
Career Fair 12 – 1:30 p.m.

The early rate deadline has been extended to this Friday, November 11! You and your students still have time to register at the discounted rate of $20! Register here.

Students and young professionals should attend this educational conference because it can help them to determine if broadcasting is the right path for them and how they can continue their education to become successful in the industry.

Please contact Alisha Clack (clack@michmab.com) with questions about the BCBC!

The 2017 Michigan Student Broadcast Awards Entry System is Open!

17-hsc-header_700

Give your students the chance to get recognized among professionals for the hard work on their excellent Student Broadcasting Award entries! Enter the 2017 Michigan Student Broadcast Awards!

But if they don’t enter, they can’t win!

Students can now begin to submit their work online for the 2017 Michigan Student Broadcast Awards! Students and staff should join us at the awards ceremony on Wednesday, March 8, 2017 to receive rewards and recognition for a job well done in front of peers and people who can actually hire them!

Entries now being accepted
Link to Entry System Portal here.

Important Dates
Friday, December 16, 2016
Contest Entry Deadline
All entries must be submitted via the online entry system.

Wednesday, March 8, 2017
Student Broadcast Awards Presentation & Luncheon
Lansing Center, Lansing MI

Attention Stations!
Check with your local colleges and high schools to be certain that every school with a media production and broadcast journalism curriculum enters this important developmental contest and learning opportunity!

For questions, please contact Alisha Clack at the MABF:  clack@michmab.com or 517.484.7444.

Use Pinterest and Thanksgiving Recipes to Drive Traffic to Your Radio Station’s Website

Seth Resler
Seth Resler

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

By: Seth Resler
Jacobs Media Strategies

When it comes to social media, we encourage radio stations to focus the bulk of their time on Facebook, as it is far and away the most frequently used social network. While concerts and promotional appearances can offer great opportunities for radio stations to post photos with Instagram, we don’t spend much time talking about the photo-sharing site Pinterest.

However, Pinterest is a favorite tool among food bloggers, and as we approach Thanksgiving — a holiday that revolves around food — it’s a good opportunity for radio stations to find out why. Food bloggers who share recipes on their sites like to post mouth-watering photos of finished dishes to Pinterest. Along with the photo, they encourage people to visit their site for the recipe, and provide a clickable link.

jacobs1_110716

Pinterest is typically a better tool for driving people back to your website with photos than Instagram, because with Pinterest you can include a unique, clickable link with each photo; on Instagram, the only clickable link to your site is in the account profile, which few people read. Because of this difference, Pinterest is a much better way for “how to” bloggers to drive traffic back to their sites. Whether it’s a recipe, an outfit, or a DIY project, simply post a photo of the finished project on Pinterest and include a link back to a webpage with instructions.

jacobs2_110716
How Your Radio Station Can Use This Technique

Thanksgiving offers an opportunity for your airstaff to share their favorite holiday recipes with listeners. Here’s how you do it:

  1. Create a blogpost or webpage with the DJ’s recipe on it. For example, you might post DJ No Name’s Green Bean Casserole at wkrp.com/green-bean-casserole.
  2. Post a photo of the finished dish and post it to the radio station’s Pinterest account. Include a link to the recipe post with your pinned photo.
  3. You can also share the recipe on other social media channels, like Facebook and Twitter.
  4. If you compile recipes from every DJ on your staff, create a vanity URL for the recipe archive, such as wkrp.com/thanksgiving-recipes.
  5. Run a recorded promo or sweeper on the air encouraging listeners to visit that URL.

Keep an eye on your site’s Google Analytics data to see where the web traffic to your recipe page is coming from. If it’s “direct traffic” (meaning that people type the “wkrp.com/thanksgiving-recipes” URL directly into their browser), people are visiting the recipes because they heard about them on the air. Compare this to the number of people who visit these pages by way of Pinterest, Facebook, Twitter and other channels. This will tell you where to focus your social media efforts. Does Pinterest perform better for food recipes that other content on your site? If so, are there other similar types of DIY content that your radio station can post on your site and promote using Pinterest?

For more assistance on digital or social media, contact MAB Member Services at mab@michmab.com or 1-800-968-7622.

Where You Should Be Recruiting Radio Talent

dicktaylorEditor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

By:  Dick Taylor,  CRMC/CDMC
Dick Taylor Blog
https://dicktaylorblog.com/

For the past half-dozen years, I’ve had the opportunity to work with college students looking for a career in radio. It’s made me think about my own radio career and college education. Let me share with you some observations.

Recruit in High School

Most of the people I know who got into radio did what I did, built a radio station in their parent’s home and began broadcasting to their neighborhood. I did that in the 7th grade; in junior high school. By the time I was in the 10th grade in high school I had earned my 3rd Class Radiotelephone Operators License, Broadcast Endorsed, from the Federal Communications Commission; got my work permit from my state government and was working weekends at one of my local commercial radio stations.

Students today are more advanced than I was when I was their age, yet the broadcasting industry doesn’t start recruiting these days until young people are getting ready to graduate college. Why?

Bachelor’s Degrees

So many radio jobs I post on my “Sales Jobs Board” require a bachelor’s degree. Why?

My entire radio career I had a bachelor’s and a master’s degree and not one broadcasting company I worked for ever asked me about them. It wasn’t until I pursued teaching at my current university that anyone ever asked about my degrees or to provide them with copies of my transcripts showing my GPA – I graduated Magna Cum Laude as an undergrad and was president of my college Honors Society and my GPA in grad school was a 4.0, a perfect score.

Close to two million students today are graduating with their bachelor’s degree and sadly are working at Starbucks just like they were before they earned their degree and amassed a ton of student loan debt.

And, when I think about it, that’s what I did too. I went from working in radio part-time to pay for college and then upon graduation from graduate school went into radio full-time as a program director/operations manager/air talent. The big exception being I did it with no student loan debt because college was more affordable then than it is today.

College Education

I’m not saying a college education isn’t important; it broadens you in ways that don’t pay an immediate return on your investment. In college I really came alive as a student and developed the love of life-long learning. However, nothing I learned in college meant a hill of beans to my career in radio.

I learned programming and operations through regional and national broadcast conferences and by doing the job.

I learned sales, sales management and general management by attending regional and national sales conferences, plus the radio company I went to work for in sales was a very immersive sales learning environment. We were members of the Radio Advertising Bureau and the International Broadcasters Idea Bank and my owner took his entire sales/management team to learn from every sales trainer that came within a hundred miles of our property.

Just In Time Learning

What I had was basically a form of “just in time learning.” Just as manufacturers learned not to stock parts but to have them arrive at just the moment they were needed in the manufacturing process, is exactly how I learned the radio business, one piece at a time from the ground up.

The way higher education is today is like stocking parts in the days of manufacturing yore. So much knowledge is acquired that may never be used or when it is needed may be sorely out-of-date.

Our 20th Century higher education system simply wasn’t designed to deliver what’s needed in a 21st Century world.

Where to Find Radio Talent

If you want to find radio talent you should be in the high schools, middle schools and elementary schools of your community. I really believe you can’t start too young in cultivating the radio talent you will need in the future. But waiting until our youth graduate college is simply too late.

Economically, this makes sense for both radio operators as well as students. A young person graduates high school with zero student loan debt; unlike a college student that accrues tens of thousands of debt in college.

As your young employee grows, your radio station could then support more formal education with your local community college, university or professional training through broadcasting’s professional organizations like the National Association of Broadcasters or the Radio Advertising Bureau. When the student is ready, the additional education is provided.

Wharton & Wizard Learning

I paid to attend the Wharton School in Philadelphia as part of the RAB’s Sales Management Training; training so good that I used it for the rest of my professional radio management career and at the university in my classrooms.

Roy H. Williams’ Wizard Academy was inspirational, motivational and exceptional in learning more about selling radio and writing persuasively (something not taught in colleges, except in my sales classes).

Degrees, Wisdom or Experience

Colleges and universities have no metric for wisdom or experience when it comes to hiring/retaining professors. They hire/retain based on degrees, not experience or wisdom or teaching ability.

Broadcasters could care less about degrees. What they care about is results. If you’re an air talent, can you get ratings? If you’re a sales person, can you make sales? Those are the things that are important to broadcasters.

Where “once upon a time” universities were measured by enrollment numbers, the metric is moving to one of graduating students and improving the graduation rates; which were anywhere from 27% to 60% for students graduating after six years at four year institutions.

Colleges need to change the way they hire/retain faculty in the 21st Century as the focus goes to getting results versus just filling seats in classrooms.

Unfortunately, while what employers’ needed never perfectly aligned with what a college education prepared graduates’ skills for; the mismatch in 2016 has reached a tipping point. All the more reason that the broadcast industry needs to re-think how it recruits talent and when it begins the process.

Broadcasting is a great business, but it’s a people business that needs to attract talent to stay great.

Reprinted by permission.

Dick Taylor has been “Radio Guy” all his life and is currently a professor of broadcasting at the School of Journalism & Broadcasting at Western Kentucky University (WKU) in Bowling Green, Kentucky.  Dick shares his thoughts on radio and media frequenty at https://dicktaylorblog.com.

WOOD Radio Brings Dave Ramsey to Town

wood_ramsey_700
(L-R) WOOD Radio Director of Content and Programming Phil Tower, Ramsey, iHeartMedia West Michigan President Tim Feagan, iHeartMedia General Sales Manager Kim Lozano.

On November 2, WOOD-AM/FM (Grand Rapids) brought syndicated radio host Dave Ramsey to DeVos Hall, offering financial advice and guidance to a sellout crowd.

iHeartMedia West Michigan Market President Tim Feagan told All Access, “We are so pleased to have Dave Ramsey back in West Michigan.  Grand Rapids and WOOD Radio have hosted many Ramsey events here over the years and our listeners continue to respond enthusiastically to his fresh take on money and life.  We will again have a graet turn out this week and we, and more importantly our clients, could not be more thrilled to have Dave back.”

Justin Scheman Joins Ratt & Puff

justin_scheman_275On November 2, CBS Radio’s WDZH-FM (98.7 AMP Radio)(Detroit) announced that well-known radio producer and talent, Justin Scheman, has joined the “Rat and Puff Show” as the new morning show producer. The “Rat and Puff Show” airs weekdays from 5 a.m. – 10 a.m.

Scheman has worked for a number of talented morning radio shows throughout the country, including the “Paul and Young Ron” morning show on WZTA-FM (Miami), “Bob and The Showgram” at WDCG (Raleigh), as well as the “Kevin and Virginia Show” at WLDI (West Palm Beach), “Chio In The Morning” at WRDW (Philadelphia) and “Mathew Blades In The Morning” at KMXP (Phoenix). Last year, Scheman took a break from radio. He and his then-fiancé traveled the world as #TheGreenTeam on Season 27 of the “Amazing Race,” where they managed to beat out the other teams to finish in second place.

Debbie Kenyon, Senior Vice President/Market Manager, CBS Radio Detroit said, “I am thrilled to put Justin at the helm of the ‘Rat and Puff Show.’ He brings a new and fresh sound to Detroit. He’s joining a great team and I look forward to watching the evolution of the show as they work together and take the show to new heights.”

Vice President of Music Programming Tim Roberts added, “Justin’s experiences make him a perfect addition to the ‘Rat & Puff Show’ on 98.7 Amp Radio.”

“When I heard Rat and Puff were looking to take their show to the next level, I knew it was the job for me! They are talented, creative and real,” said Scheman. “After speaking with the 98.7 AMP Radio team, I knew we had the support system in place to really shake things up in Detroit! I relate to Detroit, it’s a hungry city that’s ready to shine.”

Allyson Martinek Joins WNIC-FM as Morning Co-Host

WNIC-FM (Detroit) has named longtime Detroit radio personality Allyson Martinek co-host of the station’s Jay Towers in the Morning Show.

Martinek was previously morning personality at WDVD-FM (Detroit) for 20 years.

“We are thrilled to add Allyson to the WNIC lineup,” said iHeartMedia Michigan SVP/Programming Tony Travatto.  “Allyson’s tenure and following in Detroit make her the perfect co-host for Jay Towers in the Morning.  We know Allyson will really help WNIC to serve the audience and our clients better than ever.”

Martinek began her new position on November 3.  The announcement of her hiring was timed to the launch of the station going all-Christmas for the season: