Tag Archives: Issue 40

Associate Member Highlight: Maner Costerisan

maner-costerisan_350Founded in 1906, Maner Costerisan is a full-service public accounting and business advisory firm dedicated to providing quality and reliable services, targeted to specific client needs. Over the years, they have grown into the largest locally-owned firm in mid-Michigan, serving clients of all sizes and across a range of industries.

With a staff of more than 100 individuals, their clients can rest assured they will receive the necessary attention and expertise to obtain the best possible results for their unique situations. They take an active role in the professional development of their people through in-house training and continuing education from both regional and national organizations.

5 Facts About Maner Costerisan:

    • Maner Costerisan is a full-service public accounting and business advisory firm dedicated to providing quality and reliable services targeted to specific client needs. At Maner Costerisan, our primary focus and number one priority is the satisfaction and success of our clients.
    • Maner Costerisan is named one of Accounting Today’s 2016 Best Accounting Firms to Work For.
    • Maner Costerisan’s Glory Days Softball team finished the regular season 9-1 and won their league. They also went into the year-end tournament as the #1 seed and won the championship. The Glory Days Kickball team won the Meridian Township Fall league with a 10-1-1 record.
    • In 2016 Maner Costerisan was ranked #13 in Accounting Today’s “Fastest Growing Accounting Firms.”
    • Visit www.manercpa.com for information regarding our accounting services and www.manersolutions.com for information regarding our software and IT services.

Here’s Your Most Important Digital New Year’s Resolution

Seth Resler
Seth Resler

By: Seth Resler, Jacobs Media

With the holiday season upon us, we’re taking the opportunity to present some articles by Seth Resler that you may have missed. This one was originally published in the January 24, 2016 issue of MAB News Briefs.

It’s that time of year when we step back to look at the big picture. What do we hope our stations will accomplish in the coming year?

I’d like to suggest one digital New Year’s resolution above all the others: Set up a weekly web meeting.

As I spoke to station after station last year, it became obvious that just about every staff member, from the on-air talent to promotions coordinators to program directors, had thoughts about how they could improve their online efforts. Unfortunately, they often have no arena in which to voice these thoughts. At best, these ideas are mentioned in passing in the hallways. At worst, they are never voiced at all.

Your online content deserves as much attention as your on-air programming. So carve out some time on a weekly basis to gather everybody to review, discuss and plan your digital strategy.

Who Should Attend

Bring together every staff member who has a stake in the website: your webmaster, anybody who blogs, the promotions department, the appropriate salespeople, etc. If it’s inconvenient for the necessary air staff to physically be in the room, allow them to phone into the meeting or make other arrangements to get the information they need.

Old Business

Start the meeting by reviewing the performance of your website over the last week. Think of this like a music meeting at a radio station that plays songs in current rotation. Just as you would spend time reviewing callout research, sales figures, airplay charts, Shazam, etc., do the same with your online analytics. Compile Google Analytics, email reports, social media metrics, etc., and put them together in a packet so everybody can review them together.

As you look over the data, ask yourself some questions:

  • How many people came to our website?
  • Where did they come from (social media, search engines, etc.)?
  • Which social networks drove the most traffic?
  • Which keywords drove the most traffic from search engines?
  • What content brought them to the site?
  • Which device types (desktop, tablet, mobile) did they use to come to the site?
  • What percentage of visitors “bounced” from the site (left without looking at a second page)?
  • How many people completed a goal on the site (signed up for the email list, entered a contest, etc.)?

After a few weeks, you will start to discover patterns and trends. Perhaps certain topics, such as food, sports, or video games, will perform better than others. Over time, you can use this information to guide your online strategy.

New Business

A Content Marketing strategy will enable you to attract listeners to your website. (This short video explains). At the heart of this strategy, of course, is content. Use the second half of the weekly meeting to plan the specific content you’ll post to the site in the coming week. Again, this is similar to a music meeting, except instead of adding songs, you’ll be adding blogposts, podcasts, or videos – in short, digital content.

Decide who’s responsible for specific content creation to the site. Is there a promotion that needs to be added to the homepage? Are there concert photos that need to be uploaded? Is there a sporting event that somebody should blog about?

There are two tools that will help you here:

1. A Content Calendar

A Content Calendar is a spreadsheet that helps you dole out web assignments to the staff. Don’t try to keep track of all the blog assignments by email; you’ll waste a lot of time digging through your inbox. Instead, create a Content Calendar as a Google spreadsheet, and share it with all of your online content creators. This way they can log in anytime and quickly see what’s going on with the website.

I have created a Content Calendar template that you can use for your station. If you would like a copy, please email me.

2. A List of Blog Topic Formulas

There’s nothing worse than being told you have to write a blogpost and not knowing what to write about. You can help your staff avoid writer’s block by having a list of sure-fire topics to fall back on, from album reviews to interviews with local celebrities to a list of things to do this weekend.

Feel free to email me for a list of blog topic formulas. Adapt this list to suit your station’s audience and use it as you fill out the Content Calendar. This will make it easier for your station to produce content on a regular basis.

You can’t pull together a successful online strategy overnight. It takes a lot of work over an extended period of time. But every journey starts with a single first step. Your first step is to set up weekly website meetings.

I’m excited about the year ahead for digital, and I hope you are too.

Please reach out to me with questions, comments, and thoughts.

Editor’s Note: The views and opinions of the above article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

WDCQ-TV’s Andy Rapp Retires

Andy Rapp

Delta College/WDCQ-TV host Andy Rapp has announced his retirement.  After hosting the station’s Currently Speaking program for 17 years, he has announced that he is leaving the program.

Rapp said “I’ve had a great run with Currently Speaking and feel it’s been well-received,” said Rapp, who lives in Midland with his wife Donna. “For seventeen and a half years, we’ve presented a unique local program that featured important and interesting guests. I’ve really enjoyed interacting with people who call to participate in the show.”

Rapp worked full-time at the college for 18 years in the 1970s and 1980s, teaching broadcasting, history and law classes.  He launched Currently Speaking in 1999. The weekly program features a panel of journlists, academics and experts offering their opinions on a variety of subjects.

At this point, a decision has yet to be made whether the program will continue with another host. The show’s final episode with Rapp will air on December 18.

Scholarship Winner Highlight: Hannah Vogel

hannahvogel_700Your contributions to the MABF help students realize their dreams! Here, one recent scholarship winner shares her experiences and goals for the future. Learn more about the MABF Scholarship program here and help to support these scholarship programs by donating here.

Hannah Vogel is the proud recipient of a 2016 Dr. Peter Orlik Broadcasting Scholarship and is continuing her educational journey at Central Michigan University. Read on to learn more about Hannah and why she loves broadcasting…

Current school and expected year of graduation:
Central Michigan University, May 2018

Name of scholarship you received and year it was received:
Dr. Peter Orlik Broadcasting Scholarship, 2016

Brief resume and educational background:


  • Central Michigan University
    • Expected Graduation Date: May 2018
    • Broadcasting and Cinematic Arts major; 3.94 GPA
    • Received multiple broadcasting scholarships and awards
  • West Ottawa High School Graduate (Spring 2014)
    • West Ottawa Broadcasting Student of the Year

Relevant Experience

  • Chippewa Sports Network Production Crew (Fall 2016)
    • Various production roles for CMU athletics
    • In-arena production Director
    • Directing and crew for live broadcasts on ESPN3
  • Production Assistant for The Animal Planet (Summer 2016)
    • Worked with Build Producer on show, ‘Tree House Masters’
    • Assisted with job site logistics, getting building supplies
  • Video Production Intern for City of Holland (Summer 2016)
    • News package style event coverage
    • Improved filming and editing techniques
  • Member of Moore Hall Television (Spring 2015-current)
    • More in-depth camera and editing training
    • Writing sports news
    • Editing highlights and producing sports packages
  • Relevant Classes + Skills: Copywriting, proficient use of Adobe Premiere, Audition, and Photoshop, enthusiastic sports fan

Check out Hannah on Twitter: @Iamhannahvogel

What made you want to pursue broadcasting as a career?
I first discovered broadcasting in a broadcast journalism class during my junior year of high school. It was there that I fell in love with the whole process, the writing, producing, creating videos, all of it. It was really almost like I found my passion on accident. However, it was my first broadcast teacher, Lindsay Walcott, who made me truly want to pursue it as a career. She was the one who taught me the basics and showed me that it’s possible to have a career in something that started as a hobby for me.

What is your favorite class you have taken in school so far and why?
There are so many great classes, it’s almost impossible to choose! I would have to say my favorite has been my first Audio Production course. Honestly, it was one of the most challenging classes I’ve taken, but because of that, I learned and grew my skills so much. It’s my favorite because the challenge is the fun part; stretching your production skills with Audition and listening carefully for how to improve is great.

How has the MAB Foundation helped you in your educational journey?
The MAB Foundation has been a great resource to me as a student simply for the opportunities it provides. From scholarships to award competitions to conferences and network opportunities, the MAB Foundation has helped by offering such a variety of resources for me to grow my knowledge and professional career.

More about Hannah:
I am so glad I chose CMU because of the opportunities to discover what I’m passionate about. For me, that ended up being sports broadcasting, but I never would have found that out if I could never do radio or news first. Now, I really enjoy working with our athletic department to assist with live in-game production. It’s challenging, but it’s a challenge that I enjoy and one that I desire to improve on every game.




Help Encourage the Best and Brightest to Enter Our Industry

Jennifer Williams

Donate to the MAB Foundation Today!

By:  Jennifer Williams,
Beasley Media Group Inc.,
Chairman, MAB Foundation

We are finished with the elections. Most of us have our budgets accepted by our corporate offices and we are now finalizing our sales for the first and second quarters of next year. We are looking at the end of 2016 and straight into the face of 2017. As you plan your year-end contributions, please consider the fine work of the MAB Foundation (MABF). The MABF donates more than $27,000 annually to deserving young people wishing to enter the field of Broadcast Media.

You need to be a part of this very important effort to encourage the best and brightest to enter our industry. Not only does the MABF offer scholarships, we also sponsor a major Student Awards Program that allows students to enter their broadcast work to be judged by professionals in dozens of categories. Additionally, we hold Career and Networking Fairs and two educational opportunities for the students every year at the Great Lakes Broadcasting Conference (GLBC) and the Broadcasting Career Builder Conference (BCBC). The MABF Student Advisory Committee and the MABF Board help to plan these events and several fundraisers every year.

This is the year you should consider getting more involved in MAB Foundation. You, or your company should become a Founders Club Member in 2017. There are various financial commitment levels from which you may choose. You or your company may create a perpetual scholarship endowment to be awarded annually to a student at the Michigan College or Trade School of your choice. It may be named in honor of your corporation or an individual within your corporation. A scholarship endowment will go on in perpetuity generating an annual student scholarship.

Every donation is important to the MAB Foundation. Please look at the information here and no matter what position you hold at a media company, consider making your donation today.

Donations to the 501C3 MAB Foundation are deductible as a charitable contribution to the extent of the law.



Future and Current Broadcasters Mixed and Mingled at BCBC

bcbc_300Thanks to all of the MABF’s professional volunteers, the Broadcasting Career Builder Conference (BCBC) 2016 was a huge success! Eager students met with professionals during the daylong event, held November 18, to learn all about the broadcasting industry.

With 154 participants, the BCBC created an environment where students could learn, network and further develop their broadcasting skills. The students attended educational sessions to learn all about marketing, writing, resume building, interviewing and more throughout the day. A highlight from the day was when our presenter Jay Kruz, WREW-FM (Cincinnati), shared some unique “Marketing YOU” tips with the students, including a suggestion to send their resume to an office along with a pizza or treat. So, don’t be surprised if you get a piping hot pizza pie delivered along with a resume from your future employee!

Will Tieman
Will Tieman

Another highlight was the speech by our keynote speaker, Will Tieman, MSU Men’s Basketball Play-by-Play and Football Broadcasting Host. Will spoke to the students about his experiences in the broadcasting industry and his love for the job.

Will gave one of the best keynote speeches the BCBC has seen, and it was proven by how engaged and interested the student audience was. It was so exciting for the students to have Will at the conference and he really made the students feel special by answering questions, signing autographs and taking pictures with them.

The day was capped off with several giveaways to a few lucky students.

2016-2017 Student Advisory Committee

The 2016-2017 Student Advisory Committee also met at the BCBC for the first time and brainstormed several great ideas and suggestions for future MABF events and student outreach. The meeting was very productive and we look forward to hearing more from this group of students and getting them more heavily involved with the MABF in the near future.

Please contact Alisha Clack ([email protected]) if you are interested in getting involved in future MABF programs like the BCBC!

Michigan Student Broadcast Awards Deadline is Quickly Approaching!


There’s just under three weeks left for your students to submit their work to be judged in the Michigan Student Broadcast Awards . The entry system is open, so student work can be submitted NOW!

ENTRY DEADLINE: Friday, December 16, 2016 by 3:00 p.m.

Spread the word! Tell every student in Michigan that they are eligible to enter the competition for FREE with an opportunity to showcase their best work to broadcast professionals (who can actually hire them!) and compete with other Michigan student broadcasters! Students do NOT need to be enrolled in a high school or college broadcast curriculum to enter, they only need an advisor to sign their application form.

View More: http://benjamindavidphotography.pass.us/mabglbc2016
2016 High School Radio Station/Program of the Year: Bloomfield Hills High School, WBFH-FM

The Student Broadcast Awards Ceremony will take place during the Great Lakes Broadcasting Conference (GLBC) Student Luncheon in Lansing at the Lansing Center on Wednesday, March 8, 2017. This Main Luncheon will include the awards presentation and scholarship presentation and is attended by broadcast professionals, students and guests. The popular GLBC Career Fair will immediately follow the luncheon, which will also include an area for students to network and mingle.

Contact the MAB Foundation office with any questions at [email protected] or via phone to 517-484-7444.

All Things Christmas

Gary Berkowitz

Editor’s Note: The views and opinions of the above article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

By: Gary Berkowitz
President, Berkowitz Broadcast Consulting
[email protected]

“It’s all about how you decorate your station for the holidays.

Here’s a programming checklist and suggestions as we approach Christmas.

Programming checklist/suggestions as we approach Christmas:

  1. The on-air presentation should remain up and contemporary. Sometimes when stations go to all Christmas music, the jocks tend to “soften” or bring the presentation down. The on-air delivery should be up, fun and exciting.
  2. When opening the mic, the jocks should always open with a line like: B106.1 The Christmas Music Station. (Please do not refer to the music as “Holiday Music” always call it Christmas music).
  3. Other key Positioning lines to consider:
    • 100% Christmas Music
    • All Christmas Music, All The Time
    • Non Stop Christmas Music
    • All Your Christmas Favorites all Season
  4. Reinforce these lines every time. Not just sometimes. It’s critical to drive home the “All Christmas” message. It will not get tired.
  5. The goal is to “dress up the station” with Christmas cheer. This is a six-week tactic. Sound great and get all the ratings credit.
  6. The right music list repeats a lot. You may get some complaints. That’s ok. Wondering about your list? Call me and I’ll tell you.
  7. Dress the website for Christmas. Use the line “The Christmas Music Station.” It’s very important that when a listener goes to the website, it reflects what you are doing on the air. Same for Facebook pages. Do what you can with them to make it look like Christmas.
  8. Have high production values. Use lots of holiday jingles. If you cannot get new Christmas jingles in time, take your current ones, and be creative. Add bells, chimes, and ho-ho-ho’s to make them sound Christmas.
  9. It’s all about Christmas. All live liners and recorded sweepers refer to Christmas.
  10. Get involved with as many Christmas promotions as possible. Local sings, shows that are coming to town (Radio City Music Hall Christmas, etc). Look at a contest tactic like “Christmas Song of the Day.”
  11. Attention diary markets: No matter what the Arbitron, Ooops, I mean Nielsen people tell you, change your Arbitron SIP. Make sure it says “Christmas Music” “Xmas music” etc.

Before his current tenure as President of the company that bares his name, Gary Berkowitz spent many years being involved in every aspect of the operation and management of some of America’s most successful radio stations. Gary was the first Program Director at the legendary PRO-FM, Providence. He transformed WROR, Boston from an Oldies station to what would become one of the first AC’s in the US. Gary then went to Detroit for Capital Cities Communications to program News-Talk powerhouse WJR, and WHYT. Under Gary’s leadership WHYT experienced the highest ratings ever as a CHR. The next step was when Gary launched one of the first Hot AC’s, Q95, Detroit with another #1 success story.

Gary started his Detroit-based Berkowitz Broadcast Consulting in 1990 and has been helping AC stations grow and achieve higher ratings ever since. Results driven, attentive and highly passionate best describes his style. In 2012 he was inducted to the Rhode Island Radio Hall of Fame as well as the WERS (Emerson College, Boston) Radio Hall of Fame.

Just In Time Learning

Dick Taylor

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

By:  Dick Taylor,  CRMC/CDMC
Dick Taylor Blog

In a post I wrote about “Where You Should Be Recruiting Radio Talent” I mentioned a concept of “Just In Time Learning” that struck a chord with many readers. Commenters said they found the idea interesting and something they had never heard or thought of before. So I thought I’d expand on that thought with a little more detail and why it’s time has come.

Toyota’s Better Idea

Manufacturers used to stock everything they would need to build a product in warehouses. It was expensive and often wasteful. Then the idea of having parts shipped, just-in-time to be assembled into a finished product was introduced.

Originally called “just-in-time production,” it builds on the approach created by the founder of Toyota, Sakichi Toyoda, his son Kiichiro Toyoda, and the engineer Taiichi Ohno. The principles underlying the TPS are embodied in The Toyota Way.

College Degree Credential Creep

Once upon a time, college was an optional final stage of learning in the United States. Today, even a Starbucks barista probably has a college degree. So what’s causing this college degree credential creep? In many cases the reason is that employers feel that by requiring candidates to have a bachelor’s degree they will see a higher quality group of candidates. It has nothing to do with what job skills are actually required. It’s used mainly as a screening tool. Unfortunately, two-thirds of the workforce in America gets screened out when a B.A. degree requirement is inserted into the advertisement. Burning Glass researched how the demand for a bachelor’s degree is reshaping the workforce and you can read more about all of this here.

The 20th Century College Education

When the 20th Century began, America had about a thousand colleges and those colleges had less than 200,000 students enrolled in them. By mid-century the number of colleges exploded and, colleges that once had about a thousand students expanded to universities with enrollments of tens of thousands of students.

Unfortunately, our 20th Century higher education system simply wasn’t designed to deliver what’s needed in a 21st Century world.

Your Teacher, Your Doctor and Your Barber

In our high tech world, things can quickly scale. Productivity grows quickly. But a teacher still teaches at the same pace. Your doctor can only see patients at the same pace. And, your barber can only cut hair at the same pace as each of these professions did in the 20th Century.

When something can’t scale, the price to provide the service goes up.

In the case of higher education, this price problem has been compounded by states reducing funding to their colleges and universities, resulting in public colleges being funded more and more by student tuition and lots of fees. This has resulted in a trillion dollar student loan crisis in America.

Certifications vs. Degrees

For the radio industry, the answer may be professional certifications versus bachelor’s degrees. Students simply can’t afford to go to college for four to six years and come out with tens of thousands of dollars in student loan debt to take an entry level radio job that will pay them fifteen to eighteen thousand dollars a year. Even worse, most likely the job you’re most looking to fill – sales – a college grad won’t have received any course work in learning about. Broadcasting in college is focused on teaching all of the low demand jobs in radio and the classes in the high demand jobs are either non-existent or being eliminated.

The Radio Advertising Bureau offers professional certifications in selling starting with their Radio Marketing Professional (RMP) certification. Burning Glass says that jobs in fields with strong certification and licensure standards have avoided the problem of “upcredentially.” They write: “This suggests that developing certifications that better reflect industry needs, together with industry acceptance of these alternative credentials, could reduce pressure on job seekers to pursue a bachelor’s degree and ensure that middle-skill Americans continue to have opportunities for rewarding careers, while continuing to provide employers with access to the talent they need.”

Radio’s Recruitment Mission

The National Association of Broadcasters (NAB) and the Radio Advertising Bureau (RAB) need to spearhead the radio industry in creating bonafide certification programs for all job classifications that will be accepted by the radio industry as the equivalent (or better) than a bachelor’s degree. These programs need to be offered to high school aged students and recent high school graduates.

Certification programs can be designed to provide the kind of just-in-time learning needed for each radio position. When a person shows they’re ready to advance, additional certification training can be taken to prepare them for the next higher position.

Done in this way, the training will be up-to-date, cutting edge instruction to ensure the student is learning exactly the skills needed for the position they will be moving into.

Time for Radio to Think Different

The radio industry will need to attract new talent in order to stay viable and continue growing. Embracing a better form of training for the skills needed and making this a requirement versus a college bachelor’s degree is 21st Century thinking.

Many of these programs are already in place, but industry recognition and acceptance of them lags in comparison to requiring a college degree.

It’s time to think differently about how we find, train and grow the radio talent of tomorrow.

Reprinted by permission.

Dick Taylor has been “Radio Guy” all his life and is currently a professor of broadcasting at the School of Journalism & Broadcasting at Western Kentucky University (WKU) in Bowling Green, Kentucky.  Dick shares his thoughts on radio and media frequently at https://dicktaylorblog.com.  

Traffic Director Spotlight: Tina Hill (WZPX-TV Battle Creek-Grand Rapids)

tinahillTina Hill is Traffic Director for Ion Media’s WZPX-TV, Battle Creek-Grand Rapids.  

Tina has been in traffic for 8 years.

Q1: What is your favorite comfort food?
Tina:  Nacho’s.

Q2: Which Superhero would you be, and why?
Tina:  Wonder Woman – to protect the public and be exceptionally skillful and successful.

Q3: When I’m not working, I’d rather be …
Tina: Spending time with grandchildren.

Q4:  If I had the chance, I’d really like to have lunch with….
Tina:  Julia Roberts.

Q5: What’s the best advice you have ever received?
Tina:  Stay focused, and apply yourself to your fullest in everything you do, you will succeed.

Q6: Tell us something about yourself that very few people know.
I was born and raised in the country and love to hunt bow and rifle.