Tag Archives: Issue 41

Associate Member Highlight: Michigan High School Athletic Association

MHSAA-041816a_800The MHSAA was originally created in the 1924-25 school year to serve as the service organization for interscholastic athletics in the state of Michigan. It is a charter member of the National Federation of State High School Associations.

In 1976, the MHSAA was made a private, non-profit corporation of voluntary membership by a state Attorney General’s ruling and moved from offices in downtown Lansing to East Lansing – first on Trowbridge Road; and since 1996, on Ramblewood Drive.

As a private, non-profit corporation, the MHSAA receives no tax dollars from the state of Michigan or the federal government. Its membership, made up of public, private, and parochial schools, pay no membership dues or tournament entry fees — the only one of two such associations nationally to not accept membership dues or tournament entry fees from schools.

Through their boards of education, member schools voluntarily join the MHSAA each and every year, vowing by formal resolution to abide by and enforce common rules for educational athletics. Membership is optional: schools may conduct a complete program of interscholastic athletics and may participate against MHSAA member schools in regular-season competition without joining the MHSAA.

John R. Johnson, Communications Director for MHSAA, says “The opportunities for athletic participation for Michigan secondary schools has grown from the original program of football, basketball, track, and baseball for boys to a total of 28 sport activities in which tournaments for boys and girls are organized and conducted by the MHSAA. If one considers the breakdown of the 28 sports into categories of male, female, classes and divisions by enrollment, and Upper and Lower Peninsula, there is a total of 120 separate tournaments in which schools vie for a championship trophy. Nearly 300,000 young men and women take part in these activities each year.”

Visit the MHSAA website here.

WION Sends “Treasures for Troops”

WION "Treasures for Troops" volunteers.
WION “Treasures for Troops” volunteers.

WION-AM/FM Radio (Ionia) and its many partners hosted the 3rd annual “Treasures for Troops” campaign, November 28-December 2, setting a new record and sending “more packages than ever” to deployed service personnel before Christmas.

WION Remote Broadcast Wrap-up of "Treasures for Troops"
WION Remote Broadcast Wrap-up of “Treasures for Troops”

Through drop-off locations in Ionia County and five daily broadcasts originating from locations around the Ionia area, WION co-owner Jim Carlyle reports that this year’s drive exceeded expectations!  At the end of the event, WION listeners had contributed enough items for event partner Blue Star Mothers #188 to prepare, package and mail 181 large priority-mail boxes to servicemen and women via the Ionia Post Office.

Blue Star Mothers #188 is a local chapter of a nationwide organization of mothers, stepmothers, grandmothers, foster mothers and female legal guardians who have children serving in the military, guard or reserves, or children who are veterans.  Blue Star Mothers pack these care packages (“Boxes of Love”) throughout the year to support their military sons and daughters. Each time they pack and send, an average of 20-30 boxes are mailed.

"Treasures for Troops" await shipping at the Ionia Post Office
“Treasures for Troops” await shipping at the Ionia Post Office

Items included, though seemingly ordinary to civilians, are often hard to come by for deployed soldiers. Each box carries a variety of items including food, clothing, games, utility items and personal care items. Meanwhile, each Mom has a “trademark” way of packing their boxes, like using small candies like packing peanuts to make sure no space is wasted between items. The boxes of love that were sent out with WION’s “Treasures for Troops” also contained Christmas cards that were decorated at elementary schools and by boy scouts, girls scouts, listeners and volunteers assisting on packing day.

The station had a 2016 GMC truck to help transport donations, provided by sponsor Young Automotive Group of Ionia.

With this success, Carlyle notes that once again, it’s proven that small-town radio makes a huge difference!

For more information contact: Jim Carlyle, Owner/Manager WION Radio at 616-527-9466 or office@i1430.com.

WWJ Radio and Detroit Police Present Sergeant Santa

wwj-santa_300CBS Radio’s WWJ-AM (Detroit) has teamed up with the Detroit Police Department, XFINITY and Faygo to present “Sergeant Santa,” an effort to collect toys for children who never have the chance to really experience holiday cheer.

The station is encouraging listeners to drop off a new, unwrapped toy or make a monetary donation for the cause.  Donations may be made at any Detroit Police Department Precinct or the Midtown Detroit, Troy or Plymouth XFINITY Stores by Comcast, through December 12.

“WWJ is very happy to continue our partnership with the Detroit Police Department for Sergeant Santa,” said CBS Radio/Detroit SVP/Market Manager Debbie Kenyon.  “WWJ looks forward to helping bring holiday cheer to Detroit children each year.”

Toys will be distributed on December 15 by Detroit Police Chief James Craig (aka “Chief Kringle”), WWJ Midday Host Jackie Paige and others.

WDVD Raises $100,000 During “Cares for Kids Radiothon”

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(L-R) WDVD Blaine Fowler Morning Show talent Lauren Crocker, Blaine Fowler and Joe Santos, live at Beaumont Hospital in Royal Oak

On November 17, Cumulus Media’s WDVD-FM (Detroit) held a day-long radiothon to benefit all Beaumont Hospital’s Children patients through Children’s Miracle Network Hospitals.

The hospital provides advanced care for thousands of children from Southeast Michigan and beyond.

WDVD’s Blain Fowler, from the Blaine Fowler Morning Show, along with the entire station airstaff broadcast live from 6 a.m. to 7 p.m.

The event raised $100,000, benefiting 140,000 children.  Margaret Cooney Casey, Chief Development Officer for Beaumont Health said, “This year’s 96.3 WDVD Cares for Kids Radiothon was a great success as listeners from our radio partner reached out to help the families in our community that rely on Beaumont Children’s for programs and services. Not only were we fortunate to have both patient families talk about the great care they received, but a number of major donors joined us as well to talk about why them made significant investments in programs impacting the metro Detroit community.”

Always Embed YouTube Videos on Your Radio Station’s Blog First

Seth Resler
Seth Resler

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

By: Seth Resler
Jacobs Media Strategies

Always Embed YouTube Videos on Your Radio Station’s Blog Before Sharing Them on Social Media.

When describing the role of social media in a radio station’s digital strategy, I often use the analogy of the station itself: Your website is the radio station. Just as you put songs, DJ breaks and other content on your airwaves, you put blogposts, videos, podcasts and other content on your website.

Once you’ve got content on your radio station’s airwaves, you go out and promote the station with advertising. For example, you might put a billboard up by the side of the main highway that runs through town because you know lots of people will see it and (hopefully) tune in.

Think of social networks like Facebook and Twitter as busy highways. You want your website to be seen there because its desirable for lots of people to click a link and visit your site.

Unfortunately, many radio stations use their social media posts to send visitors to other websites: YouTube, TMZ, Rolling Stone, etc. This doesn’t hurt your website’s traffic, but it doesn’t help it either. It’s like putting a billboard alongside a very busy highway encouraging people to watch YouTube.

(Want more info on the right mix of content to share on social media? Here’s an explanation.)

I encourage radio stations to avoid sharing links to YouTube videos directly on their social media accounts. Instead, take an extra 60 seconds to embed the YouTube video on your radio station’s blog and then share a link to that blogpost on social media.

This short video shows you how:


Website Goals
Why is this so important? Because your radio station should have specific goals as part of its overall digital strategy, such as encouraging people to stream the station, sign up for the email list, or enter a contest. You can only accomplish these goals if you can get them back to your station’s website. Listeners can’t stream the station from YouTube or sign up for your emails on TMZ.

Additionally, by adding a couple of paragraphs of extra text to introduce and comment on the video, you can add your brand’s personality and your radio station’s perspective to the mix. Now, the video appears in the larger context of the radio station.

Always take the extra time to embed a YouTube video on your own website before sharing it on social media. This small step will help your radio station achieve its larger digital strategy.

For more assistance on digital or social media, contact MAB Member Services at mab@michmab.com or 1-800-968-7622.

Clutter Creep

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

KevinRobBy: Kevin Robinson
Robinson Media

“Out of clutter, find simplicity.”
Albert Einstein

All brands eventually wake up from the malaise of sameness – to find it.

Our homes have it – mostly tucked in drawers or hidden in seldom used rooms.

Clutter.

Where you place a once-important item to be addressed later.

And, it creeps into a part of your natural habitat.

With media brands you’ll find multiple slogans or messages, assembled with inconsistency.

Or perhaps features that have been spawned without a serious mind-audit.

Or worse yet – a we’ve always done it that way brain freeze.

The BEST brands know that not EVERY thing is forever.

McDonalds’ – McRib (for a limited time).

Starbucks – pumpkin spice.

Netflix cleanses their feed every month.

With 2016 slowly dripping to a close, it’s time to de-clutter.

Your brands, your habitat and eventually – your mind.

Turn over every piece of your brand to clean up the message.

You can only be known for one (or maybe two) things.

Why pour anything else into your brand message?

Waiting for you and your consumer on the other end is a clutter-free, focused and consumable brand.


Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink, and has coached CMA, ACM and Marconi winning talent. Kevin lives in St. Louis with his wife of 30 years, Monica. Reach Kevin at (314) 882-2148 or robinsonradio@aol.com.

Trademark Basics, Part Three: Nine Benefits of Federally Registering Your Trademarks

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(L-R): Kelly Donohue and Radhika “Ronnie” Raju,

By: Kelly Donohue and Radhika “Ronnie” Raju, Wilkinson Barker Knauer, LLP

In last week’s Part Two of our series on Trademark Basics, we discussed the benefits of conducting a clearance search to try to ensure that the mark you are considering adopting doesn’t infringe on the rights of anyone else. Say the results of your clearance search have come back clean and, according to your trusted legal advisor, you should be able to use your trademark without worrying about being slapped with a demand letter. Why not just use your mark and save yourself the time and money it takes to obtain a federal registration?

Quite simply, federal registration gives you many valuable benefits at an extremely low cost (the filing fee for a trademark application can be as low as $225) and it is the most cost effective way to protect your brand. Here are the top nine reasons you should take the next step and file a trademark application with the Patent and Trademark Office (PTO), along with a quick overview of the registration process. For those of you that have been following our five part series on Trademark Basics, we will divulge the 10th reason for seeking federal registration in our upcoming trademark webinar, the date for which we will be announcing soon.

The Benefits of Federal Registration

Broadcasters have a lot of balls in the air, from finding advertisers to managing on-air personalities to creating content, all while trying to stay within the FCC’s regulatory lines and within budget. So why add seeking federal registration for your trademarks to your to-do list? Here’s why we think it is well worth your effort:

  • Deters Others From Using a Similar Mark. All applications and registrations are publicly available and searchable in the PTO’s electronic database, called TESS. Therefore, your mark will be easy to find when others do even a minimal clearance search. This notice deters others from using or adopting a mark that could be confusingly similar to yours and could fend off problems before they even start.
  • Prevents Registration of Similar Marks. One of the PTO’s functions is to prevent others from registering confusingly similar marks. Once your mark is registered, the PTO will refuse to register any marks that are confusingly similar to yours. This is a wonderful free service that the PTO provides to owners of registered marks.
  • Shows Trademark Savviness. Obtaining a federal registration allows you to use the registered mark symbol, ®, next to your trademark. This shows the world that you are trademark savvy and are serious about protecting your brand.
  • Nationwide Rights. If you file an application and it is granted, you gain the legal presumption that you have the exclusive nationwide right to use your mark as of the application date. While broadcasting is still a local business, establishing nationwide rights remains critical, especially where you have a substantial online presence that extends beyond your local community, syndicate a program nationally, or operate a station whose contours span across more than one state.
  • Cybersquatters. Federal registration of your mark will also make it easier to take action against cybersquatters, as will be discussed in the fifth and final part of this series.
  • Nationwide Notice. A federal registration provides nationwide “constructive” (as opposed to actual) notice that you are the exclusive owner of the mark. This benefit of registration will enhance your ability to enforce your mark against infringing uses. If, for example, you file for and obtain a federal registration for CRANK for radio broadcasting services, an unrelated station that subsequently adopts that same mark anywhere in the US cannot successfully argue that it lacked notice of your use (even if it did not actually know about your mark). Thus, if you want to adopt the CRANK mark at another station you own or license the mark for use by another broadcaster’s station in a different market, a broadcaster who is already using the mark there, but began using the mark after you filed your federal application, will not be able to defend its use on the grounds that it adopted the mark in good faith and without notice of your mark.
  • Federal Jurisdiction. A federal registration allows you to sue infringers in federal court, where judges are often more savvy about trademark matters. Also, in certain cases, it allows you to recover treble damages, meaning the court can award triple the amount of the actual damages and even attorney’s fees if you prevail in the suit.
  • Facilitates Foreign Registration. A federal registration gives you the ability to use your federal registration as a basis for seeking registration in foreign countries, allowing you to protect your brand as you expand into foreign markets. More and more broadcasters are marketing their digital properties (streamed stations, apps, etc.) beyond the U.S. borders, so this benefit should not be overlooked.
  • Helps Stop Counterfeiting. A federal registration of a mark can be recorded with U.S. Customs and Border Protection so that it can stop the importation into the US of counterfeit or infringing goods. This tool is particularly important in the media and entertainment industry, where counterfeiting is rampant and can have a substantial impact on revenues.

Obtaining and Maintaining a Federal Registration

Hopefully, we have convinced you that federally registering your trademarks is a good idea and you are now ready to register. Thankfully, for the most part, the application process is fairly straightforward. The first step is to figure out which kind of application you should file. If you are already using the mark, you would file what is called a “used based” application. If you are still in the planning stages and haven’t yet started using the mark, you would then file what is called an “intent to use” (“ITU”) application.

Both used-based and ITU applications require a few pieces of information, such as the name and address of the applicant, the mark and a copy of the design (if you are seeking registration of a logo). If the mark is currently in use, you will need to provide the date on which it was first used. Easy enough, right? From here, it gets a bit trickier:

  • Drafting A Description of Goods and Services. First, you will need to identify the goods and services for which you want to register your mark. There is a real art to crafting these descriptions. For use-based applications, you want to cover all of your goods and services accurately and be sure that you can document that the mark has been used to sell or promote each and every one listed. For intent-to-use applications, you must also cover all of your goods and services with which you intend to use your mark, but you also want to leave yourself some wiggle room, in case you expand into areas that you might not have contemplated when you first filed the application. If you have not used the mark for some of them when it comes time to prove use, you can delete them from the application. If you do not include them at the outset, you will not be allowed to add them later. It is extremely important to strike the right balance. If your description of services is too vague or overbroad, your application may be rejected and you will be required to provide a more limited description. Conversely, if it is too narrow, you may find yourself using the mark down the road in ways that are not covered by your registration (in which case you would have to file a new application to cover the new goods or services, an avoidable expense!).
  • Selecting Classes of Goods and Service. Second, you will have to identify in which “classes” your goods and/or services fall. There are forty-four different classes of goods and services and the description you have selected will determine how they are classified. The classes that you use are one of the factors that the PTO uses in determining whether a subsequently filed application for a similar mark should be allowed or denied. Also, you may not realize that different aspects of your business need to be set out separately and registered in separate classes. For example, radio broadcasting services falls under Class 38. But what if you also have a website or you stream online? What if you also offer advertising services under your mark? What if you have a downloadable app? Figuring out which classes in which your mark could comfortably fit can get complicated.
  • Providing a Specimen with the Application. If you are filing a use-based application, you will have to include an example of your mark in use (this is called a “specimen” in trademark terms) for at least one of the goods and/or services listed in each class. Depending on which classes of services you are filing in, a specimen can be anything from a printout of your website to an audio clip of a show to pictures of a t-shirt bearing your station’s logo. No matter what your specimen, it is essential that it reflect the use of the mark as contemplated by your description of goods and/or services. The PTO can reject your application if your specimen does not support your description.
  • Providing a Specimen After the Application is Filed. If your application is based on an intent to use the mark, before the mark can be registered, you will need to make a separate filing, claiming use, providing the date of first use and providing specimens evidencing that you are using the mark. You can submit this filing before the Trademark Office approves your application or within six months of the date assigned after the application is approved. You can also extend the time for filing for an additional six months up to five times. The filing with the claim of use and each request for extension of time will require an additional fee.
  • Responding to PTO Inquiries/Arguments. Once you have filed your application, the PTO reviews your application and may come back to you with questions or requests for more information. Worse yet, they may refuse your mark altogether for various reasons (conflicts with a registered mark, descriptiveness, etc.). You will get six months in which to try to get the Trademark Examiner to withdraw the refusal. If you are successful, the mark gets published in the Trademark Gazette, allowing third parties thirty days in which to oppose your application.
  • Keeping Track of Maintenance Filings. Even after your mark registers, there are routine filing requirements that are critical, such as declarations of use and renewals at the five- and ten-year marks, respectively. While these are very straightforward filings, missing them can cause your registration to lapse. So it is very important to know what these deadlines are and docket them accordingly. If your attorneys prepare and file the application for you, they will docket these deadlines and send you reminders about them when the time draws near.

Is Federal Registration Right for You?

Although federal registration provides the broadest protection, for some trademark owners, it is not necessarily the best option. In most states, state registration provides very little substantive legal protection, although it can provide notice if someone does a state trademark search before adopting a mark and it is less expensive than seeking federal registration. For marks that are only used in an extremely limited geographic territory, state registration may be sufficient. In the radio industry in particular, where different radio stations in different parts of the country use the same slogans, state registration is often the best course of action.

Now that you have invested the time and money to register your marks, how do you make the most of these valuable assets? Next week, we will discuss strategies on how to best manage your trademark portfolio, including conducting a periodic audit of your trademark assets. Until then, Keep Calm and Trademark On!

Note: Part Four of this series will follow in the next MAB News Briefs. Part Two discussed the importance of trademark searches, and can be found here. Part One provided an explanation of what trademarks are and why they are important and is available here.

Reprinted  by permission.

Free Webinar: Register NOW for The Coaching Imperative!

mab-lytleWhen:  Wednesday, December 21, 2016 1:00 p.m. EST
Register HERE 

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Chris Lytle

Throughout 2016, Chris Lytle, Instant Sales Training has brought you and your sales team valuable information during these Webinars:

  • Preventing and Overcoming Broadcast Sales’ Toughest Objections
  • Scarce Talent: Recruiting and Hiring the Best Salespeople
  • How to “Talk” Advertising with your Prospects and Customers Today

“The Coaching Imperative” is the last in a series of four broadcast-specific sales management webinars personally conducted by Chris Lytle.

Here are a few of the things you will learn during this fast-paced, highly-detailed FREE program:

  • How to determine when to coach and when to conduct one-on-one training.
  • What today’s top business coaches are teaching their “players.”
  • Why you need to stop giving answers and solving problems and start asking more questions.
  • Chris Lytle’s #1 rule of coaching.
  • Plug and play: 3 coaching models you can use immediately after the session.
  • Why enjoying your job is crucial to sales success.
  • The very best all-purpose coaching question.

All webinars are being recorded and archived for registered attendees.

Thanks for being part of this!

After registering, you will receive a confirmation email containing information about joining the webinar.

Chris Lytle is a best-selling author and well-travelled professional speaker.  His promise to you is a bold one: His programs contain more usable information per minute than any other learning event.

Save the date. Let him prove it.

Traffic Director Spotlight: Sara Siegmann, MAB

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Sara Siegemann

Sara Siegmann is the NCSA Data Entry/Membership Assistant at the Michigan Association of Broadcasters
(MAB).

Q1:  How long have you been in traffic?
Sara:  
Just over six months.

Q2: What is your favorite comfort food?
Sara:  Homemade Chicken Parmesan.

Q3: Which Superhero would you be, and why?
Sara:  Batman, because he’s a billionaire and has an awesome butler.

Q4: When I’m not working, I’d rather be …
Sara: Playing video games and Skyping my husband.

Q5:  If I had the chance, I’d really like to have lunch with:
Sara:  Michelle Obama.

Q6: What’s the best advice you have ever received?
Sara:  Be true to yourself.

Q7: Tell us something about yourself that very few people know.
Sara:
I hate ice cream trucks!

Bounce 105.1 Adds Airstaff

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WMGC Program Director Al Payne

Beasley Media Group’s Classic hip-hop and R&B radio station, WMGC-FM (Detroit), known on-air as “Bounce 105.1,” has introduced its on-air talent lineup.  The station debuted this past July.

Detroit natives Suga Rae, DJ Dinero and Reggie Reg Davis as well as Deongello “Gello” Vanorsby from Phoenix are the Detroit station’s new “Ambassadors.”

Program Director Al Payne told All Access: “We have been amazed at and humbled by the response to this station! Every listener we encounter has their own interpretation of what our BOUNCE music means to them, therefore we want each tune-in to both meet their expectations and be special! After a thorough search, we’re proud to announce our first wave of Bounce Ambassadors, who are responsible for navigating nearly a million Detroit Throwback Hip Hop and R & B fans through the time they spend with us.”