Tag Archives: Issue 44

Engineers: 10 Reasons You Need to Attend GLBC 2017!

glbc_678From important engineering meetings and networking opportunities to the ever popular “Beer & Bull” Welcome Reception, here are the top reasons why you should attend GLBC 2017!

  1. The ENNES Engineering Workshop on Tuesday, March 7th features speakers that will provide you with the latest information in broadcast and media technology. You do NOT want to miss this popular workshop!
  2. The Broadcast Engineers State Meeting on Tuesday, March 7th is an absolute must for anyone wanting to keep up-to-date on all things ‘engineering!’
  3. The “Beer & Bull” Welcome Reception at the Waterfront Grill…enough said!
  4. The GLBC Exhibit Hall will feature innovative ideas and new technology presented by the industry’s leading companies that you’ll want to work with!
  5. You can enjoy a few days out of the office with industry colleagues!
  6. The Advanced IP Workflow session will teach you all you ever wanted to know about NewTek’s Advanced IP Workflow.
  7. Have a radio or television engineering issue? You’ll learn Cheap Cures for the Common Station from presenter Christian Arnaut, IT Manager at Newforma, Inc.
  8. The Engineers EAS Update session is the place to hear the latest info and updates about the EAS system and emergency alerting for broadcast engineers.
  9. The Broadcast Excellence Awards Ceremony is a great opportunity to support your industry peers!
  10. Meet and mingle with Emergency Managers from your EAS region!

Invest in yourself and your future…attend GLBC and be inspired!

Register for GLBC Here

Associate Member Highlight: BCBSM

bcbsm-logoAssociate Member news from Blue Cross Blue Shield of Michigan:  Blue Cross Blue Shield of Michigan awards $25,000 to Exalta Health.  Grant expands opportunities for low-income, uninsured Michiganders!

On January 9, it was announced that Exalta Health, formerly Health Intervention Services, was awarded a grant of $25,000 by Blue Cross Blue Shield of Michigan. This grant is part of the more than $1 million of support distributed to safety net clinics statewide by Blue Cross.

Fifty free and low-cost health care clinics across the state will share $740,000 in grants from Blue Cross to expand access to medical and dental care, and five Federally Qualified Health Centers will receive nearly $370,000 to help build their capacity to care for vulnerable patients and support innovation and transformation within Michigan’s safety net.

Annually for the last 12 years, Blue Cross has contributed to Exalta Health to provide medical, dental and mental health care for Michigan’s under and uninsured population in the Burton Heights area of Grand Rapids.

“We are honored to be the largest, private donor to Michigan’s free clinics across the state,” said Lynda Rossi, executive vice president of Strategy, Government and Public Affairs at Blue Cross Blue Shield of Michigan. “Our clinic partners are able to reach tens of thousands of individuals who otherwise have nowhere to turn. Their work takes us closer to ensuring all Michiganders have access to care outside of the emergency room setting.”

In the next year, Exalta Health expects to treat more than 2,000 vulnerable patients providing over 10,000 services that contribute to good health. According to the U.S. Census Bureau, 8.5 percent of Michigan citizens are uninsured, which is a 3.9 percent drop from 2010. Over 70% of the patients at Exalta Health are uninsured.

“Safety net providers offer vital, primary health care and dental care services to people across the state and play a key role in Blue Cross Blue Shield of Michigan’s mission of expanding access to health care services, enhancing quality of care for patients and addressing major health issues to create a healthier Michigan,” said Rossi.

Bill Paxton, President of Exalta Health, said, “We are delighted to again receive a grant as part of Michigan’s safety-net clinic system. Blue Cross is a great partner in our efforts to provide comprehensive medical and dental services to the community.”

Exalta Health, formerly Health Intervention Services, was established in 1996 to serve underprivileged women with faith-centered medical care. The mission quickly expanded to include all those without access to health care. Located in the Burton Heights area of Grand Rapids since 1998, HIS has become a trusted resource for healthcare in the West Michigan community.

In 2017, HIS changed its name to Exalta Health to more accurately communicate the organization’s focus. Progress has also brought other positive changes including integrating behavioral health into the medical health team, measuring the impact on patients and the community, identifying social factors that impact health, and supporting people where they live and work.

Exalta Health reflects the spirit of Christ by providing compassionate, accessible healthcare. Current services include medical, vision, dental, behavioral health and spiritual care. Service is provided to people of any ethnicity, language, gender, disability, religion or creed. Through a professional staff and over 130 volunteers, Exalta Health provides quality healthcare services that are both affordable and accessible.


Introducing our NEW Student Broadcasting Newsletter!

mabflogo_300Career Fairs, Student Conferences, Awards Programs, Scholarships, Job and Internship Openings and more! The MAB Foundation does it all and we want to share that important information directly with students! That’s why we’re introducing a monthly newsletter that’s written by broadcasting and media students, FOR broadcasting and media students!

Don’t miss out on important updates from the MAB Foundation, sign up for our new MAB Foundation Student Broadcasting Newsletter TODAY!

Educators, please forward this to your students!


MABF 2017 GLBC Career Fair

MABF0112_300It’s time for the MAB Foundation’s most popular and highly attended career fair and we want YOU to be a part of the action!

Your station should participate in this career and networking fair because it attracts students statewide that will offer your company different views, ideas and opinions! By attending this event, you’ll be able to prove that your station is seeking out a diverse group of new staff and interns throughout the state, which is great for your EEO File!

Wednesday, March 8, 2017
During the Great Lakes Broadcasting Conference & EXPO (GLBC)
The Lansing Center, Lansing MI

This event attracts hundreds of students and young professionals eager to meet with YOU and continue their career journey in the broadcast and media industries.

Please join us! Click here for complete vendor details.

Reserve your booth here: ONLINE REGISTRATION

Each booth is $275 and includes a co-sponsorship of the event. As a co-sponsor, you will be helping to offset the cost of the fair. As a participant, you will help to promote the event to your students, listeners and viewers by sharing event information prior to the day of the event. You can do this by airing your own PSAs, if you have a station, or by adding your involvement into any press promotion. Your assistance in promoting this career fair is vital to the success of the event. For stations, keep track of everything you air for your EEO records and send the MABF a copy of your affidavits.

If This Then That: the Website That Connects Your Online Tools

Seth Resler
Seth Resler

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

By: Seth Resler
Jacobs Media Strategies

One thing most of us have in common is that we’re moving at a fast pace, multi-tasking all the way. It’s not uncommon for simple tasks to get dropped or forgotten. And when that happens, we’re letting others down, whether it’s business or personal.

But there are great web tools that can helps us with basic tasks, leading to more efficiency…and happiness. One of my favorite time-saving tools is a website called IFTTT, which stands for “If This Then That.”

It allows you to link up any number of digital tools to any other digital tools. For example, you can tell the site, “If I post a photo to Instagram, download it to my Dropbox account.” Or “If it’s going to rain tomorrow, send me a text message.”

IFTTT works with dozens of services, from WordPress to Spotify to Google Calendar to GE Appliances. You can use it for your social media, your smart home devices, or even your connected car.

The tasks that you set up between two services are called “applets.” Here are 10 applets that radio broadcasters might find useful:

  1. Share your latest WordPress blogpost on Facebook.
  2. Share the results of your Mailchimp email newsletter with your team.
  3. Set the WeMo coffee maker to have freshly brewed coffee when you arrive at the station.
  4. Automatically wish your friends happy birthday on Facebook.
  5. When you receive an email with an attachment, automatically save it to Dropbox.
  6. Get notified on Skype when somebody rings the station’s doorbell.
  7. Create a Google Doc spreadsheet that tracks every social media post made through Buffer.
  8. Automatically share the track you post to Soundcloud on Facebook.
  9. Back up all of your Pinterest pins to Google Drive.
  10. Get an email heads-up every time there is a response to your survey on Survey Monkey.

This is just a small sample of what you can use IFTTT to do. I recommend spending some time playing with it and looking for small ways to make your life easier.

I love little tricks like these, and later this month I’ll be hosting a webinar on “Digital Tricks Every Radio DJ Should Know.” Please invite your on-air talent to join me for it.  REGISTER HERE.

For more assistance on digital or social media, contact MAB Member Services at [email protected] or 1-800-968-7622.

Words Matter

Dick Taylor

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

By:  Dick Taylor,  CRMC/CDMC
Dick Taylor Blog

The words you use can make all the difference in the outcome of whatever you’re trying to do. Visual mediums can get lazy with wordcraft, thinking the visuals will carry the message. Radio can’t.

Writing Persuasively

Colleges teach two kinds of writing: creative and journalistic. One is made of whimsy and the other is fact-based. Effective radio ads are written to persuade. Few do.

Cliché Town

In my sales class we spend time exploring how to write messages that cause the listener to see themselves doing what it is we want them to do. People must first envision something in their mind before they will ever actually do it.

Walt Disney said: “If you can dream it, you can do it.”

So you’d think that when my students produce their radio ads in their sales presentation during finals week they would be filled with persuasive wizardry. They’re not. They’re filled with all of the tired old clichés that comprise most radio ads. Why, because they’ve been brainwashed with them without even realizing it. Even though they have no impact, rating a big zero on the persuasive scale, they are still filling their brains.

Clichés Have No Father

While we’ve all heard them – like “plenty of free parking,” “committed to excellence,” “fast friendly service,” “these prices won’t last long,” “in business since 19–,” – and know them, we have long stopped connecting them to anyone or any business. They are in a sense orphan phrases that fill-up an advertisement but don’t deliver the goods. And they usually are what cause an advertiser to say “radio doesn’t work.”

You don’t listen to clichés and neither will anyone else. Stop using them.

Google It

George Johns is a famous programming consultant and he puts it this way:

“He who controls the language controls the budget.

We don’t Bing or Yahoo things we Google them.”

Google means search. It’s why the parent company re-branded itself from Google to Alphabet.

What’s Your Point?

Whether you’re selling advertising for your radio station(s) or you’re writing radio copy for one of your clients, you should distill your message into a single compelling sentence.

The last presidential election had two candidates. One candidate made a consistent, compelling point and the other had a “basket of deplorables.”

Long after people have forgotten all the dry details of the race, they will never forget those red ball caps and that single compelling sentence.

Final Point

It’s a New Year and time to stop using worn-out words and tired old clichés. To quote the great advertising man David Ogilvy:

“You cannot bore someone into buying your product.”

Reprinted by permission.

Dick Taylor has been “Radio Guy” all his life and is currently a professor of broadcasting at the School of Journalism & Broadcasting at Western Kentucky University (WKU) in Bowling Green, Kentucky.  Dick shares his thoughts on radio and media frequently at https://dicktaylorblog.com.  

Traffic Director Spotlight: Dareese Graham (iHeartMedia/Detroit)

Dareese Graham

Dareese Graham is Traffic Director for iHeart Media’s WJLB-FM and WMXD-FM in Detroit.

Dareese has been in traffic for nearly 13 years.

Q1: What is your favorite comfort food?
Dareese:  My favorite comfort food is “anything” potatoes.

Q2: Which Superhero would you be, and why?
Dareese:  I would be “Wonder Woman” because I wear a lot of different belts and play a lot of different roles. I’m a great wife, I’m a one-of-a-kind step-mom and a loving sister and not to mention the best AUNTIE in the world.

Q3: When I’m not working, I’d rather be …
Dareese:  I would rather be vacationing somewhere tropical with an adult beverage in my hand.

Q4:  If I had the chance, I’d really like to have lunch with:
Dareese:  I’d really like to have lunch with President Obama and his lovely wife Michelle Obama.

Q5: What’s the best advice you have ever received?
Dareese:  Love what you do and do what you love!

Q6: Tell us something about yourself that very few people know.
Very few people know that I’ve been happily married for nearly 15 years; and I’m a step-mom to three beautiful adults (ages 22, 25 and 30); and I have a pit-bull named Scotty (and he’s the biggest baby I know).

Ross Jones to Return to WXYZ-TV

Ross Jones
Ross Jones

E. W. Scripps Washington Bureau reporter Ross Jones has announced that he will be returning to WXYZ-TV (Detroit) beginning February 1.

A Michigan State University graduate, Jones joined the station in 2005.  He moved to Scripps’ Washington Bureau in September of 2015.

Jones wrote on social media “Candidly, I’ve felt the tug to return more than a few times since I left in 2015, often while the big stories were playing out,” said Jones. “But it’s the ones that we all nearly missed that ultimately convinced me it’s time to come home.”

While at WXYZ, Jones won various awards for his work, including an Alfred I. duPont-Columbia University Award for his investigation of waste and corruption in Wayne County government.  He was also named “Journalist of the Year” in 2013 by Wayne State University’s School of Journalism.  The Detroit Chapter Society of Professional Journalists named him its Young Journalist of the Year in 2012.

“Ross is one of the most relentless and resourceful investigators in the country. His work makes a difference and is a tremendous boost for Scripps media organizations across the country,” said WXYZ News Director Dave Manney in a statement published in Crain’s Detroit Business.

Guy Gordon Joins WJR

Guy Gordon

Longtime Detroit television reporter Guy Gordon has joined WJR-AM (Detroit) as a talk show host.

“The Guy Gordon Show” airs on WJR weekdays from 3 -5 p.m.  The program debuted on January 3.

A seasoned broadcast journalist, Gordon has been a fixture on Detroit television news for over 30 years and was recognized with two Emmy Awards for Best Anchor and six Emmy Awards for Best Writing, Reporting, and Documentary. His work has also garnered numerous Michigan Association of Broadcasters awards for Breaking News and Investigative Reporting. Previously, Gordon was news anchor for WDIV Local 4 News in Detroit for nine years, following 13 years as Anchor of Channel 7 Action News in Detroit. He is an active community servant, raising more than $1.5 million for Oakland Family Services through his annual charity gold outing, the “Guy Gordon Classic for Kids.”

Tom O’Brien, Vice President/Market Manager, Cumulus Media-Detroit said: “We are thrilled to have a media professional of Guy’s caliber join the WJR team and to kick off 2017 with this vibrant new program. Guy has covered many of the biggest stories affecting Metro Detroit and its residents over the past three decades and has experienced the triumphs and challenges of our great city from a truly unique perspective and vantage point. WJR listeners will be captivated by what is sure to be a lively and provocative two hours with Guy and his guests each weekday afternoon.”

Gordon said: “I feel like a player who just learned he is switching from one Super Bowl contender to another. Paul W., Frank and Mitch have been friends and the objects of my admiration for decades and I am honored to join their team. I’m looking forward to engaging in spirited dialog with WJR listeners as we enter an exciting new year.”

WPZR Appoints Randi Myles Program Director

RandiMyles_300Gospel-formatted WPZR-FM (Detroit) has promoted veteran air personality Randi Myles to Program Director.  Myles, who will continue to host her afternoon drive program was previously Assistant Program Director of the station.

In an article appearing in All Access, Myles stated “I’ve worked many formats in various capacities in Detroit, but this is the format I’m most passionate about. I’m more than excited to be at the helm of the only 24-hour Inspiration station in the Motor City.”

Myles, a Detroit native, has also worked at WMUZ-FM/WEXL-AM, WLTI-FM (now WDVD), WJZZ-FM (now WDMK), WMXD-FM and WGRV-FM (now WMGC).