Tag Archives: Issue 57

New Flint Water PSAs Available for TV, Radio


New Public Service Announcements featuring Flint Mayor Karen Weaver
are now available on the MAB website.  These PSAs promote the CORE (Community Outreach and Education) Program.  Among the activities the CORE program provides is proper water filter installation and maintenance, along with other water, nutrition and health issues.

TV and radio spots may be downloaded from the Flint Water Resources  page on the MAB website here.  The MAB encourages broadcasters in the Flint region to air these announcements.

Save the Date for the 2017 MABF Golf Fundraiser!


Wednesday, August 23, 2017, 9:00 a.m. – 1:00 p.m.

Crystal Mountain Resort, Thompsonville, Michigan

Who’s ready to PAR-TEE!?

Make plans to join us up north at the MAB Foundation Golf Fundraiser, which supports our young broadcasters. Playing 18 holes of golf with your industry colleagues is the perfect end to your time away at the MAB Advocacy Conference.

Cost is $150 per golfer and includes: 18-holes of golf, cart, box lunch, refreshments, awards presentation and green fees.

Sponsorships are available! Your company can show even greater support of young people seeking a career in broadcasting by sponsoring this event. Several sponsorship options are available, please contact us and we’ll design a sponsorship opportunity just for you!

Help support the future of our industry and have a great time too! Now that’s a hole-in-one!

For more details and to register, click here.

Questions? Contact the MAB Foundation at mabf@michmab.com or 800-YOUR-MAB.

2017-2018 MABF Student Advisory Committee Seeking Nominations

Do you know an outstanding broadcasting, media, sales, engineering or journalism student that has great ideas and would love to become more involved in the broadcast industry?

We want to hear from you!

The MAB Foundation has a great opportunity for Michigan students to get involved and play an integral role in the MAB Foundation! The MABF Student Advisory Committee is looking for exceptional, forward-thinking individuals who are currently enrolled, or will be enrolled, in a Michigan high school, college, university or trade school during the 2017-2018 school year to join our Student Advisory Committee.

2016-2017 MABF Student Advisory Committee Members

Student Advisory Committee members are featured in our Newsletters and at MAB Conferences. They help to shape MABF events like the Student Broadcast Awards, Career Fairs, GLBC Student Sessions and BCBC. The students also write and edit a NEW student-focused e-newsletter, Beyond the Classroom. They help the MABF to encourage other students to become involved in the MAB and MAB Foundation.

Would someone you know like to add this great experience to their resume? Please begin to think about students you can recommend for our open positions this fall.

To apply, the student must first be nominated by an adviser. They must then complete the application and return it via mail or email to be considered for a one-year, renewable term beginning at BCBC in November and ending in August 2018.

Applications will be accepted through June 30, 2017. All applicants will be reviewed and selected by the MABF Education and Scholarship Committee.

Click here for a link to the forms.

Don’t let your students miss out on this exciting and opportunity, please email the name of your nominated student(s) to mabf@michmab.com!

Michigan Radio Reporter Kate Wells named Young Journalist of the Year

Via Steve Chrypinski, Michigan Radio

Michigan Radio reporter Kate Wells with News Director Vincent Duffy (L) and General Manager Steve Schram.

The Detroit Chapter of the Society of Professional Journalists (SPJ) has named Michigan Radio reporter Kate Wells the ‘Young Journalist of the Year.’ The award was presented at the Detroit SPJ’s annual banquet April 19.

In naming Wells ‘Young Journalist of the Year,’ the judges called her a “multi-talented journalist” who shows “research, organization [and] compelling storytelling,” and deemed her work “inspiring 21st century journalism.”

Kate Wells has been with Michigan Radio since 2012 and has won numerous awards for her reporting.

Michigan Radio’s senior political analyst and commentator Jack Lessenberry was also honored with a Lifetime Achievement Award at the annual SPJ awards banquet. In addition to his work at Michigan Radio, Lessenberry is also head of the journalism faculty at Wayne State University and a columnist for the Metro Times and the Toledo Blade.

The Detroit Chapter of the Society of Professional Journalists recognizes the area’s top print, online, radio and television journalists. Winners are selected by a jury of veteran metro Detroit journalists from candidates nominated by their peers. Michigan Radio reporter Lindsey Smith received the Young Journalist of the Year award in 2014, with Jennifer Guerra winning in 2008.

Public Media Impact Award Nominations are Open!

View More: http://benjamindavidphotography.pass.us/mabsummer2016This year marks the 32nd year of honoring Michigan’s public broadcasters with the MAPB Public Media Impact Award.

Two awards will be presented – one award for Donors and one award for Professionals – for their contribution to public broadcasting in Michigan. The awards will be presented at the Annual Awards Banquet as part of the August 2017 MAB Advocacy Conference & Annual Meeting at Crystal Mountain Resort in Thompsonville, MI, which is attended by owners and operators of broadcast stations, lawmakers and other dignitaries.

Purpose

  • To recognize outstanding individuals involved in public broadcasting for their innovation and creativity.
  • To inspire others involved in public broadcasting to greater achievement in the field of public radio and television.
  • To increase awareness of public broadcasting and the contributions talented individuals make to the industry statewide.

Eligibility
Donors and Professionals involved in Michigan public radio or television are eligible for nomination. Nominations can be made by colleagues, supervisors and/or station managers. Activities for which the person is nominated may be long-term, to recognize lifetime contributions to public broadcasting, or more recent, to reflect a concentrated period of achievement.

Nomination Process
Deadline for nominations and supporting material (i.e. letters of support, photos and videos) is Wednesday, June 7, 2017.

Visit the MAPB Award Page here for more information and to access the online nomination form.

 

How to Give Away Lots of Digital Download Codes From a Record Label

Seth Resler
Seth Resler

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

By: Seth Resler
Jacobs Media Strategies

Earlier this week, I got a phone call from a radio programmer with an interesting question: A record label had given him 100 digital download codes for a band’s new single. He wanted to give these away through his radio station’s website. What’s the simplest way to do this and notify all of the winners, as the Promotions Director would rather not spend an entire afternoon cutting and pasting 100 emails?

I thought I’d share my answer, as many of you may find yourself in a similar situation at some point. The specific tools you will use will depend on how your station is set up, but the general principles are the same.

1. Build a contest entry form on your website using your usual software.
If you don’t already have software for this, you can use a solution like Formstack or the WordPress plugin Gravity Forms.

2. Export the contest entries as a .CSV file.
The CSV (Comma Separate Variable) file format is simply an easy way to move data from one program to another. In this case, we want to move the data out of your form-building or database software and use it in a spreadsheet.

3. Open this CSV file as a spreadsheet.
Which program you will use to open this spreadsheet will depend on what software your station uses as an email client. For example, if you use Microsoft Outlook for email, you’ll probably want to open the spreadsheet in Microsoft Excel. If you you use Google’s Gmail, you probably want to open it as a Google Sheet. Note that we’re talking about the software that you use to send individual business emails, not the Email Service Provider (ESP) that you use to send mass emails to listeners (Constant Contact, Mailchimp, AWeber, etc.).

4. Randomly delete all but 100 rows.
These are your winners. I’m not a lawyer, so check with your legal team to make sure that you do this in a way that conforms with your station’s contest rules.

5. Add a new column and paste in the digital download codes from the record label.
Or, if there’s a unique link for each winner, paste these into this column.

6. Set up a Mail Merge.
A mail merge is a process in which your email program sends out lots of emails by pulling in data from a spreadsheet and dropping it into a template. It’s a convenient way to send out a large batch of emails.

To start, you’ll need to set up an email template. For example, a template might look like this:

Dear [[FIRST NAME]],

Congratulations! You’ve won a free digital download for The Archies’ new song, “Sugar Sugar.” To download it, go to http://freedownload.com and enter this code:

[[DOWNLOAD CODE]]

Enjoy!

Love,

Everyone at WKRP

Once you’ve written the template, you can set up your email program to fill in the placeholders with the data from the spreadsheet. The exact process for doing this depends on which email program you’re using, so you might need to search the web for specific instructions. Here are instructions for doing a mail merge with Outlook and Gmail.

Note that email programs may have a limit on how many mail merge emails you can send out. This is to prevent you from using mail merge to circumvent spamming laws. You may need to send out your mail merge in a couple of batches. I don’t recommend using it for a contest with several hundred or thousands of listeners, but it will work well for dozens.

Mail Merge is a great technique that can save your promotions staff a lot of time. You can use it in many other situations as well. For example, if your station is producing a concert and you need to send information to lots of band managers, or if you want to send info to a lot of clients. I hope this technique saves you some time.

For more assistance on digital or social media, contact MAB Member Services at mab@michmab.com or 1-800-968-7622.

The Robinson Report – Creation

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

KevinRobBy: Kevin Robinson
Robinson Media

“The creation of something new is not accomplished by the intellect but by the play instinct acting from inner necessity. The creative mind plays with the objects it loves.” -Carl Jung

We’re all different, unique.

Creating something – anything – new depends on YOU and YOUR style.

Albert Einstein would take walks, singing to unlock his creative insight.

Stephen King ‘freestyles’, writing his stories in parts, never fully knowing how they end.

Creative writing – either for pleasure or presentation – is often born out of necessity, not desire.

The brand manager hears outdated audio, the account manager gets a last-second Friday avail, production needs copy generation in 30 minutes.

Rushed, distracted, cookie cutter.

Try to find your creative sweet spot this week.

Take 20 minutes – same time, every day – to create something new for your brand.

Vary your environment – be collaborative if needed.

Our memories are anchored to environmental context.

It will not be found sitting – staring at THIS computer, wishing for inspiration to leap from the keyboard.

Creative thought is a reflection of YOUR vision – YOUR personality.

It’s the whimsical – right-brained (Or some claim – both) ball of stuff that pulled me into the media business!

Creation takes a free mind and bold courage because – like all art – it’s completely subjective.

And like comedy, without legislation.

There was a day where every station had – a unique sound.

Not ‘platformed’ in from- headquarters.

Let’s make those days – days in the past.

Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink, and has coached CMA, ACM and Marconi winning talent. Kevin lives in St. Louis with his wife of 30 years, Monica. Reach Kevin at (314) 882-2148 or robinsonradio@aol.com.

Filmmaker Seeks Motown Radio Interviews

A filmmaker, working on a feature-length documentary on the formation and early years of Motown Records is looking for archival radio interviews from the 1960s and early 1970s with Motown stars and staffers: Berry Gordy, Smokey Robinson, The Supremes, The Temptations, Stevie Wonder, Marvin Gaye, Martha Reeves and the Vandellas.

The production’s archive researcher, Hannah Green, is hoping that any broadcasters with such recordings might get in touch with her.

Payment is promised for anything used within the final film.

Those with material they can offer are asked to contact Hannah at Fulwell73 Productions:  hannahgreen@fulwell73.com.

Midwest Communications Flips WLMI-FM to Top 40

Midwest Communications has changed the format of its WLMI-FM (Lansing) from Classic Hits to Top 40, effective today, April 26.  The station has adoped the “i-92.9 Lansing’s New Hits” as its moniker,  The station launched this morning playing 5,000 songs in a row, commercial-free.

Nikki Landry

And, with the format change comes a new Brand Manager for the station:  Nikki Landry.  Landry most recently was Program Director at Cumulus Media’s KKMG-FM, Colorado Springs.

A Michigan native, Landry also programmed stations in Toledo, Ohio and Memphis, Tennessee.

Landry told All Access “Having been born in Michigan, this place holds a special place in my heart. I have a big job to make my birthplace proud. The impact we’re about to make in Lansing will definitely get attention. I know Lansing is ready.”

WXYZ-TV Announces 2020 Town Hall Meetings


As part of a project that began nearly seven years ago, WXYZ-TV (Detroit) kicked off a series of town hall meetings this past Monday Night (4/24) in Macomb County.

The project, Detroit 2020, was created by the station as a future vision for the cities they serve.  The station set out to unify, inspire and take action.  As part of that effort, the station is holding a series of town hall meetings to learn what matters to their audience and to the communities they serve.

The first town hall meeting was held this past Monday night at the Wyndham Garden Sterling Heights and was free and open to the public.

“We’re going into the communities we serve to simply listen and learn from our neighbors,” said Mike Murri, vice president and general manager for WXYZ and WMYD. “We want to hear their vision for the future and how our platforms at WXYZ and WMYD can help us get there together.”

Carolyn Clifford, 7 Action News anchor, hosted the event. Chuck Stokes, WXYZ editorial director, Ross Jones, 7 Action News investigator, and Ameera David, anchor, were also on hand to join the discussion.  The station featured part of the town hall meeting both on-air and on Facebook Live.

For more information about the Detroit 2020 town hall meetings, go to wxyz.com.