Tag Archives: Issue 60

Traffic Director Tips: Joni Reed (Black Diamond Broadcasting/Cheboygan)

(L-R) MAB’s Denise Weston, Black Diamond’s Joni Reed and Lynne Peck.


Joni Reed is Traffic Director for Black Diamond Broadcasting’s WMKC-FM, WGFM-FM, WQEZ-FM and WCBY-AM.  Joni works with Traffic and Billing Director Lynne Peck and both are based at the company’s Cheboygan, Michigan location.  Joni has been in traffic for 10 years.

Joni:  I started at the radio station 11 years ago, and sent out the billing before I was actually a traffic director. Within a year or two, I became a traffic director.  As we have several stations, we would print all of the invoices, go through them, sign and notarize, then fold and keep them in alphabetical order, adding each station’s invoice, so we could mail them all together for each client.

Later, we started printing monthly statements, so we added that into the same process.

Recently we were bought by Black Diamond Broadcasting, adding 2 more stations to our overall billing group.  During the transition of adding them to Marketron, we got some information from the trainer about something available. You can earmark all your invoices that have special instructions, or are co-op, as you enter your orders in ‘Remarks’ in the Header Field.  After you create your batches and post them, you can create an invoice report for the day of your invoices and when you print them, all the orders that you earmarked as special will print first and the rest will be in alphabetical order for you!

For us it has been a great time saver. We only have to pull out the agency invoices as the agency statements print at the end of the statement batch, but the agency invoices print in alphabetical order by agency.

We will NEVER GO BACK!!!! Can’t believe we didn’t know this earlier! We have A LOT of ‘special’ people, so it has saved time in more ways than one.

Hope this helps someone else save time!

 

WCMU Honored with Michigan Community Action Award

(L-R)  John Stephenson, Executive Director of the Northwest Michigan Community Action Agency; Amy Robinson, WCMU News Director; Rick Westover, WCMU Program Director; Ken Kolbe, WCMU General Manager; and Kate White, Michigan Community Action Executive Director.

WCMU’s “Warm Hearts, Warm Homes” campaign has received the 2017 Community Service Award from Michigan Community Action (MCA). The award was presented May 9 at a special ceremony at the State Capitol in Lansing.

“Warm Hearts, Warm Homes” is a partnership involving WCMU, Consumers Energy and Isabella Bank that provides home-heating assistance to families in need. The December 2016 campaign raised $68,000 to help pay heating bills for residence in central and northern Michigan.

The generosity of WCMU Public Radio listeners during the five-day campaign triggered a dollar-for-dollar matching donation from Consumers Energy and Isabella Bank who worked with Michigan Community Action to distribute the funds to those in need.

“Michigan Community Action has helped more than 10,000 families in each of the last three years keep warm,” Rick Westover, program director of WCMU, said. “The combined generosity of Consumers Energy, Isabella Bank and CMU Public Radio listeners allowed MCA to continue to meet the growing need for home-heating assistance in our listening area.”

This year’s Warm Hearts, Warm Homes campaign brings to $138,000 the funding provided for help with heating bills during the last three years.

“Thanks to MCA for the “Warm Hearts, Warm Homes” recognition, but it’s the feedback and generosity of our listeners that provides warmth in our hearts,” said Westover.

Listener feedback:

Atlanta: “I’m on social security and keep my thermostat at 60, but I know there are people worse off than me, I’m willing to help with what I can.”

Petoskey: “I am a beneficiary of the energy assistance program through the NMCAA. I cannot express enough my gratitude for this program, which is helping my family keep warm this winter.”

Saginaw: “I love the Warm Hearts idea. It’s so important to help low income residents – these heating funds always run out at the end of the winter”

Podcasts Are Different From Radio Shows…and It Matters

Seth Resler

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

By: Seth Resler
Jacobs Media Strategies

As I work with different radio stations across the country, many of them dip their toes into the podcasting pool by repurposing their on-air shows as on-demand shows. The results are often less than spectacular.

That’s because while radio shows and podcasts are similar, they’re not the same. There are important differences between the two mediums. These differences make it easier to repurpose some radio shows than others. For example, public radio shows like Fresh Air, Wait Wait…Don’t Tell Me! and The Moth can be published as podcast episodes with little or no changes, but five-hour commercial morning shows or music-driven radio shifts don’t work as well as podcasts.

Here are the key differences between radio shows and podcasts:

1. Mass Appeal vs. Niche Topics
Generally speaking, radio shows aim to cover a wide range of mass appeal topics, including sports, celebrity news and general interest topics. It’s common for radio stations to use the “morning zoo” format: a collection of likable hosts discussing popular subjects.

Radio stations do this because the audience they reach is already limited by two factors: the station format and geographic reach. When you’re a country station in Los Angeles or a rock station in Topeka, you don’t want to further whittle down to your audience by focusing on niche topics.

Podcasts, on the other hand, are not limited by station format or geographic reach, so they can focus on specific niches. While it makes no sense to launch a radio station that focuses on knitting in Los Angeles, a knitting podcast could be successful because it has the potential to attract knitters from around the globe.

Moreover, when people go to a “podcatcher” (a podcast listening app) to find a new podcast, they often search by topic. If your podcast covers a wide range of topics, instead of focusing on a specific area like beer or parenting or politics, it may have a hard time getting discovered.

Your station’s radio shows should be mass appeal, but its podcasts should focus on a specific niche.

2. Tune In Anytime vs. Listen From the Beginning
With radio, different people tune in at different times. As broadcasters, we never know whether a listener heard our last break, so we must constantly repeat elements, like the call letters.

But with a podcast, everybody starts at the same point: the beginning of the episode. This means that the first minute of a podcast episode is crucial, because that’s when listeners decide if they will commit to the entire thing.

Although listeners all start at the beginning of the episode, they don’t all start with the first podcast episode. As a listener, my first episode of Marc Maron’s WTF may be his 300th episode (the exception is serialized podcasts like, well, Serial, which set the expectation that listeners should start with episode one), Because people may start listening to a podcast with any given episode, the first 60 seconds of every episode should repeat the same basic information: What the podcast is about, what the episode is about, who the host is, etc.

3. Time Constraints vs. No Time Constraints
On a radio show, you’ve got time constraints. If you’re hosting a morning show with no music, you may have 45+ minutes per hour to fill, while the host of a music-driven show may have only a few minutes. With a podcast, you can make your episodes as long or as short as you want.

Which is a double-edged sword.

On the one hand, if you have tons of compelling content, you don’t have to worry about not being able to include it all.

On the other hand, there’s less incentive to edit your show down to just the best material because it’s so easy to upload everything.

4. Music vs. Right Issues
On the radio, we obviously play lots of music, but you can’t in a podcast because of rights issues (I’m not a lawyer, so if you want to quibble about the finer points of copyright law, go find somebody who is; but the short answer to the question, “Can I play Shakira in my podcast?,” is “No”),

This means that in a podcast, not only can we talk more that most of us do on the radio, we actually have to. When it comes to podcasts, broadcasters who don’t host talk shows probably don’t create enough on-air content to repurpose it as a podcast, so they’ll have to create some new audio content.

5. Fleeting vs. Long Shelf Life
On the radio, we do our break and then move on to the next one. Once a break is over, it disappears into the ether, never to be heard again, and we turn our attention to the next one. DJ breaks on the radio are disposable.

That’s not the case with podcast episodes. Years from now, people may listen to old episodes of Grammar Girl or Hardcore History. Podcast episodes can have a long shelf life. Of course, some contain content that is evergreen, while others tend to be more ephemeral. But unlike radio, they can all be listened to weeks, months, or even years later.

In fact, some podcasts don’t gain traction until long after their first episodes were published. My food and travel podcast saw its highest download numbers last fall — a year and a half after I stopped producing it! Creating podcasts that age well can be an effective long-term strategy, but it requires a different mindset for most radio broadcasters.

Podcast Movement
We’ve teamed up with the organizers of Podcast Movement to produce a special track at this year’s conference designed especially for radio broadcasters. The conference is in Anaheim at the end of August. Program directors, on-air talent and digital team members are invited to come learn how your radio station can thrive in the world of podcasting.  For more information, click here.

For more assistance on digital or social media, contact MAB Member Services at mab@michmab.com or 1-800-968-7622.

You Can’t Bore People Into Buying From You

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

Lytle_275-252x300
Chris Lytle

By: Chris Lytle, Content Developer
InstantSalesTraining.com

In 1976 there were no cell phones or email. We had a message nail.

When you walked into the office, the first thing you did was retrieve all the little pink message slips from the message nail and go through them to see which calls needed to be returned. One afternoon there was a message for me from the new manager at one of my car dealer clients. The fact that the message was on a pink slip was ironic because, in essence, the new guy was firing me.

The message read, “Bob Voss, Schappe-Conway Dodge, called. Cancel all of our advertising schedules immediately. You will have a twenty-minute meeting to re-pitch the entire year’s advertising budget on Thursday. Your appointment with Mr. Voss is at 1:20 P.M.”

Twenty minutes to present an entire year’s advertising program. The meeting was in forty-eight hours.

The bad news: The client had canceled his advertising. The worse news: I was his 1:20 meeting. That meant he was meeting with sales reps from every media for twenty minutes each. He had an 8:00, 8:20, 8:40, 9:00, 9:20, 9:40 and so on. I was going to be the fourteenth media rep he would see that day.

Mr. Voss canceled his advertising on Tuesday. The twenty-minute meeting was set for Thursday. In preparing for the meeting, I called a salesperson at the dealership. I learned from her that Mr. Voss had just been hired away from Dodge City in Milwaukee to turn around the Dodge dealership in Madison. For those of you who can remember back that far, that was pre-Lee Iacocca, and Dodge was struggling nationwide.

I planned my approach.

I decided I didn’t want to be like every other rep, in there for twenty minutes desperately presenting the year’s budget. My goal was to sell Mr. Voss on the fact that twenty minutes wasn’t long enough to plan a year’s worth of advertising. My strategy was to differentiate myself and my presentation from that parade of media reps I imagined he was meeting with and the presentations they were making.

I made a conscious decision to not even present him a year’s schedule, even though that was what he requested. I left the Arbitron local ratings book at the station. I didn’t pack a rate sheet or a brochure on the station. All I had in my fiberglas™ briefcase when I walked in the door was my customer needs analysis form and a notepad.

At precisely 1:20 P.M. on Thursday, the door of Mr. Voss’s office opened and out came the salesperson with the one o’clock meeting. He was rolling his eyes and surreptitiously shaking his head in disgust. As he made his exit, I made my entrance. As I walked into Mr. Voss’s office with my briefcase in my left hand, I extended my right hand and said, “Good afternoon, Mr. Voss, I’m Chris L- . . .”

“You’re my 1:20 appointment. Sit down and pitch me.” He said it in an obnoxious, but not abusive way.

“This is going to be an interesting meeting,” I thought to myself. I had never been to a seminar on neuro-linguistics to learn about mirroring a client, but I was astute enough to realize that here was a tough customer and I had better change my style of selling and become the salesperson he wanted me to be. Gruff, quick and to the point. Get to the bottom line.

“Mr. Voss, I don’t know if you should be on our station or not,” I said. I knew he hadn’t heard that line from any one of the thirteen eager salespeople who had come before me.

“What do you mean you don’t know if I should be on your station or not?” he shot back.

“Well, Mr. Voss, I know that you’re already a successful car dealer and I’ve heard about your work with Dodge City. We’re having the biggest month in the history of our radio station. So we’re both successful and we’re doing it without each other.”

(Even when I was twenty-six years old, I wanted to see myself as providing a valuable service instead of taking someone’s money.)

I looked him in the eye and said, “I work with Len Mattioli at American TV, Jon Lancaster at his dealership and the Copps account. I’m helping them get some big sales increases.

“This is the way I work with them. See if it makes sense to you.

“Most of my important clients want ideas that help them improve traffic, sales and profits. In order to be in a position to bring ideas instead of just rates and ratings, I use a tool that helps me learn about nine key areas of your business that may give you an advertisable difference over your competitors. It takes anywhere from an hour to an hour and one half to do this right.

“I could present a schedule and show you what your predecessor and I were working on. But I imagine you have bigger goals and tougher targets than Steve did or you wouldn’t be in that chair.

“Mr. Voss, I want to be in a position to make an intelligent proposal based on your objectives and not just my need to sell you a schedule. Does that make sense?”

“Yes,” he said, his voice softening a little bit.

And then I made The Gesture. I raised my hand and gestured to his credenza and he looked around. On the credenza was a pile off all the media kits every other salesperson had brought to the meeting. “Mr. Voss,” I said, still gesturing at the stack, “have you had any intelligent proposals so far today?”

The man changed before my very eyes. The gruff, powerful executive was now slumping in his chair. His face sagged. He looked at me and said these words: “Chris, this has been the most boring day of my life.”

“Mr. Voss? Can we go through this analysis together?”

“Chris, please, call me Bob.”

“Bob, what are your plans for turning this dealership around?”

Ninety minutes later, Bob Voss accompanied me out of his office. There were four salespeople in the waiting room, like planes circling over O’Hare Airport on a stormy night.

Two weeks later, the client was back on our station in a big way. They were one of the top ten advertisers on the station that year.

The most boring day of Bob Voss’s life was made up of thirteen consecutive meetings with people presenting their rates, ratings and schedules. They were talking about buying advertising. Nobody talked to him about selling cars, which was the only thing he was really excited about.

I might have made a quicker sale if I had pitched him in the allotted twenty minutes, but I don’t think I would have made a bigger or longer-lasting sale. I would have been just one of the vendors he bought from, not one of the people he looked to for advertising advice and ideas.

And it doesn’t matter what you’re selling.

Accidental Salesperson Axiom: You can’t bore people into buying.

Corollary: Your clients buy the way you sell before they buy what you sell.

This is an excerpt from The Accidental Salesperson: How to Take Control of Your Career and Earn the Respect and Income You Deserve.

Chris Lytle is the author of The Accidental Salesperson: How to Take Control of Your Career and Earn the Respect and Income You Deserve and The Accidental Sales Manager: How to Take Control and Lead Your Team to Record Profits. Because sales managers are pulled in so many directions, Chris built this resource for you.

Reprinted by permission

A Day in May

Tim Moore

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

By:  Tim Moore,
Managing Partner,
Audience Development Group

This month marks the sixth anniversary of the largest natural disaster visited on the American landscape in the new Century. At 5:34 p.m. on Sunday, May 22, 2011, an EF5 tornado’s 200 mile per hour winds cut a mile-wide swath through Joplin (Missouri’s fourth largest metro) killing 158 and injuring more than a thousand.

In its aftermath only Zimmer Radio’s in-house radar and engineering foresight linked the market with the outside world. Three TV stations and other radio companies were decommissioned by the tornado. The following is a verbatim e-mail between two members of Zimmer’s highly respected engineering team 48 hours after the storm:

From: David Obergoenner to Morgan Grammar Date: 24 May 2011 Subject: Joplin 11:39 PM

Thanks, Morgan. As of this afternoon we still had two staff members missing. Many of our people including the air staff lost their homes, cars, everything. But there they were, all day today, on the air, helping other hurting folks via radio. We have such a great staff!!! Much of our broadcast day was taking calls from people trying to find friends and family…and helping folks find food and shelter. Some of the calls tore my heart out. So many good people in that town…

We’ve brought in a couple of RV’s for staff members to use who don’t have homes anymore…or theirs’ are too badly damaged to safely return to. All of our stations were on simulcast wall to wall; with weather coverage from an hour before the storm hit Joplin. We knew it was going to be a bad one. 6 of our 7 signals stayed on the air without missing a beat through the storm. Zimmer stations are about the only thing left on radio or TV.

Our 5 kw AM took a direct lightening hit as the storm blew through and was off the air until about 4am when Mel got it fixed. The BE AM-6a was still fine. The generators at all the sites saved our butts again. The tornado just missed our 1,000 foot Joplin Super Tower (with 3 of our FM’s on it) and just missed our studio complex by a couple of blocks. The winds at our studios were so strong it tore out several trees near our parking lot. Several of our staff’s cars were parked there and it really tore them up too.

I have no idea how our STL tower survived that…I guess that ERI tower I insisted on is pretty tough. We still haven’t been able to get to our old location which also has a 400 foot tower. Mel says he saw the tower but not sure if the building is still standing. Our TV tenant has been off the air since the storm hit, as has most of the TV here. That’s about where we are this evening. Joplin will not be back to normal for a VERY long time.

Zimmer had previously installed actual radar when they launched their News -Talk KZRG. Operations Manager Chad Elliot had fortuitously worked out a text warning system with some Kansas Sheriff’s departments to the west. Elliot came immediately to his facility on learning a massive multiple-vortex storm was making up over Kansas and headed for Joplin. He alerted local emergency departments and a large local high school with commencement ceremonies that afternoon! The damage was beyond description, including the 10-story St. Johns Medical Complex, actually deformed over a foot on its foundation; only part of the $2.8 billion in damages.

In the weeks that followed, Zimmer radio was appropriately hailed as a savior for so many who, thanks to the advanced warning, were able to take shelter. The company was visited by countless agencies including the NAB and many broadcasters who simply wanted to know “how they accomplished it.”

The answer was of course foresight and an investment in “overbuilt” facilities including their in-house radar. As for Zimmer’s human assets, it’s fair to say they were priceless.

 

 

FCC Watch: Rusticus Sells 55% of WYGR (Wyoming-Grand Rapids)

In an application filed with the FCC on May 11, Roland Rusticus is selling 55% of WYGR, LLC, licensee of WYGR-AM and associated translator W235BN to partners Scott R. Pastoor and Eric A. Mills.

Pastoor is increasing his percentage of ownership from 35 to 55% for $123,000.  Mills is buying 35% of the licensee for $213,000. Rusticus will retain 10%.

In other FCC actions, Family Life Broadcasting System has received approval for a minor change (directional antenna pattern) for translator W232CA (Detroit).  The translator rebroadcasts co-owned WUFL-AM (Sterling Heights).

Not in Michigan:

The FCC has fined the operators of an unlicensed LPTV station $144,344.00 for operating without a license.  The station was first licensed in 1990, renewed in 1993, but failed to renew in 1998.  The FCC wrote to the licensee in 2004, inquiring if he had submitted a renewal request in 1998, but received no response. As a result, the FCC canceled the license. According to the FCC, the station conitnued to operate, ignoring repeated warnings that they were in violation of the law.  Read more here.

 

Saga Communications Sells TV Stations, Expands Radio Holdings

Grosse Pointe Farms based Saga Communications, Inc. announced May 10 that it has entered into an agreement with Evening Telegram Company d/b/a Morgan Murphy Media to sell the Company’s television stations in the Joplin, MO – Pittsburg, KS and the Victoria, TX television markets for an aggregate purchase price of approximately $66.6 million. The Company also assigned to SagamoreHill Midwest, LLC its options to acquire the assets owned by Surtsey Media, LLC and used in the operation of KVCT in the Victoria, Texas market and KFJX in the Pittsburg, Kansas market.

Edward K. Christian

Edward K. Christian, President and Chief Executive Officer of the Company (and a 2012 recipient of the MAB Lifetime Achievement Award) said, “We’ve had the great pleasure of owning KOAM in Joplin since 1994 and KAVU in Victoria since 1999. It has been a great experience for us to serve both communities with terrific television stations that focused heavily on the local markets. We made a very difficult decision that with all the changes taking place in the television industry that it was time for us to return to our roots in radio.”

The Company also announced the purchase the assets of WCKN(FM), WMXZ(FM), WXST(FM), WAVF(FM), WSPO(AM), W261DG and W257BQ, serving the Charleston, SC radio market and WVSC(FM), WLHH(FM), WALI(FM), W256CB and W293BZ, serving the Hilton Head and Beaufort, South Carolina radio markets, from Apex Media Corporation for $23.0 million.

Edward K. Christian, President and Chief Executive Officer of the Company, said, “The Charleston stations are heritage radio stations that are very tightly focused on serving their local communities. Southern Living Magazine named Charleston the South’s Best City. The Hilton Head/Beaufort stations serve a regional market that will give us very strong development opportunities. Southern Living Magazine named Beaufort the South’s Best Small Town. We look forward to working with the existing staff to continue to serve these growing communities with great radio stations. Saga intends to continue building its business in radio by continuing to identify and acquire middle market stations.”

Saga expects to close both transactions, subject to the approval of the Federal Communications Commission, in September 2017.

WQON’s Dave Sherbert to Retire

Dave Sherbert

Via Maureen Barkume, Blarney Stone Broadcasting:

“Big Dog” Dave Sherbert wasn’t there when the Italian inventor Gugglielmo Marconi built the first commercially successful wireless telegraphy system that paved the way for commercial radio. To listeners throughout Central and Northern Michigan, it just seems that way.

But soon, that friendly, mellow voice that has graced the airways from a signal emanating from this lovely river town will go silent. Sherbert, 65, who has entertained us in our homes, cars and boats with music, interviews and, every now and then, one of his own fishing stories, is retiring. Friday, May 19, will be his last day on the air for Blarney Stone Broadcasting’s Q-100 (WQON, 100.3-FM).

Q100’s Big Dog Dave Sherbert (far left) and his wife Ruth Sherbert (far right) met BB King backstage at a concert at Soaring Eagle Casino Resort with Q100 contest winners.

“It’s time,” he said. This monumental life decision hit him like a bucket of ice water – well, a lot more than a bucket full, to be accurate. An avid fisherman in all seasons, Sherbert hit a soft spot on a local lake when he was ice-fishing this winter and wound up chest deep in the frigid water.

“This (local radio) has become a young person’s thing – especially at a rock station,” he said. “And besides, I want to enjoy the next 20 years or so.”

He has no big plans for his retirement, other than to fish more and spend more time on the golf courses with his wife, Ruth, who has been retired for the last 18 months.

“That’s something my wife and I can do together,” he said, “as long as I keep my mouth shut.”

One thing Sherbert won’t be doing, like many retirees from this region, is head south for the winters. “No plans for anything like that,” he said. “You can’t ice fish in Florida.”

So he’s staying put in Grayling, where he’s called home since 1976 after moving north from his first radio gig in Kalamazoo, which he started in 1973. Nevertheless, his departure leaves a gaping hole in Q-100’s lineup, where Sherbert has been a fixture since, well, since forever, it seems.

And he will be missed.

“We’ll do our best to fill that slot, but we’re not kidding ourselves: Nobody can replace Dave Sherbert,” Blarney Stone President Sheryl Coyne said. “Those are some impossible shoes to fill.”

“But we wish Dave and Ruth all the best in his well-earned retirement and we cannot thank him enough for all he did for Jerry and me when we bought the stations in 2012. His reputation in our community and the institutional memory he had regarding how things worked around here.  Honestly, I don’t know how we would have managed without him. He made the transition so much smoother than we had a right to expect.”

Born in Kingsport, Tennessee, to a pastor who brought his family north to find a teaching position, Sherbert remembers moving to Houghton Lake when he was about 5 years old. But the family didn’t stay Up North very long. He spent his formative years moving back and forth a couple of times from Eaton Rapids, south of Lansing, to Gull Lake (between Battle Creek and Kalamazoo), where his father taught English and his mother stayed home to raise three children.

Both of his siblings wound up in the medical profession. Dave chose radio.

“Our parents gave us all the same career advice,” he said. “We could do anything we wanted – as long as we get a job.”

So he forged a career by talking for a living, which is a bit ironic for someone who prefers to keep to himself and not say a whole lot when the red “ON AIR” light is off. In fact, anyone who doesn’t know Sherbert and meets him around town might describe him as being a bit shy, or even introverted.

“But in the studio, I’m just sitting there in a padded room talking to myself,” he said. “I’m there speaking into the microphone, like I’m talking to just one person.”

He wasn’t always so quiet, apparently.

“When we were making those long trips in the car, my dad used to give me a dime to shut up for 10 minutes,” Sherbert said. “That’s when I learned there was money in talking.”

While it might involve a bit more than how one listener described his job – “All you do is take requests and play songs!” – he acknowledged he has been blessed to cross paths professionally with renowned people like Fred Bear, Chet Atkins, former Gov. William Milliken and a Miss America from Michigan.

Many of those close encounters came during the talk show Sherbert started 28 years ago, the one that has evolved into the hour-long “Northern Focus” show that airs weekly on Friday mornings at 9 a.m. When he started the segment, it was typically a 20-30-minute interview at a local restaurant.

Sometimes he pre-taped the show, but often it was live. One of his fondest memories of that show was the morning his guest failed to appear.

“And we were live,” Sherbert said. “But there was this older gentleman there who overheard what was going on and he happened to mention he was in radio back in the 1940s.”

So Sherbert invited him over to the microphone.

“One of my better moments,” he said. “The man turned out to be a great interview.

Over the years, Sherbert has worked for all three local Blarney Stone Broadcasting stations – twice, he said.

“Apparently, I can’t keep a job,” he joked. He also has worked under seven owners in his career in Grayling.

“And I can truthfully say that Sheryl and Jerry have been the best ones, by far,” Sherbert said. “They treat us like human beings.”

Sherbert also held titles such as news director and program director among the many hats he has worn. He remembers the days that he would go home from a long day that included four-plus hours of live radio, then cutting numerous commercials and programming his next day’s show only to go home, get out the manual typewriter and type up the invoices for billing.

“The technology today,” he said. “Things have changed – and that’s a very good thing. But I have to admit, it’s been a lot of fun.”

Holly Hutton Appointed Music Director at WYCD

Holly Hutton

CBS Radio’s WYCD-FM (Detroit) has appointed afternoon co-host Holly Hutton Music Director of the country station.   Hutton will retain her current on-air duties with Rob Stone from 3:00 – 7:00 p.m.

Hutton is a 20-year veteran of Detroit Radio and spent 10 years as midday host on CIMX-FM (Windsor) before becoming afternoon host on WGPR-FM (Detroit) as well as Program Director of WGPR-HD3 and The Oasis HD2. Hutton joined CBS Radio Detroit in 2012, co-hosting afternoons on WOMC. In August, 2016, she succeeded the late Linda Lee in afternoons with Stone.

CBS Radio Detroit VP/Country Programming Tim Roberts said, “Holly’s in-depth experience dealing with the music industry, as well as her understanding of programming has been evident from the beginning. She lives, eats and breathes the country lifestyle. Holly will be a great asset to the music and programming efforts of WYCD.”

“I am thrilled to broaden my responsibilities and continue to work alongside Tim Roberts, Rob Stone and the WYCD family. It is an honor to be a part of a station with such an incredible, longstanding reputation in country music,” added Hutton.