Tag Archives: Issue 63

WCMU Plans 50th Anniversary Open House

Central Michigan University’s WCMU will have an open house on Saturday, June 24.  The open house gives the station a chance to thank listeners and viewers for 50 years of support.

The WCMU 50th anniversary open house will run from 11 a.m. to 3 p.m. with lots of activities for people of all ages.  The event will feature live music, tours of the radio and television studios and a chance to meet on-air personalities.

The event is free and open to the public. The WCMU studios are located at 1999 E. Campus Drive in Mount Pleasant.

Pete Bowers Retires

(L-R) WBFH alum Ed Borus and Pete Bowers at the Retirement Celebration held June 3, 2017.

The MAB Foundation has learned that longtime broadcaster and educator Pete Bowers has retired from Bloomfield Hills High School.
In 1976, Pete Bowers started the radio broadcasting program in Bloomfield Hills Schools. He has been the general manager of WBFH and the teacher of the electronic media courses for over 40 years.

MAB President/CEO Karole White said that Bowers “was an important figure in broadcast education and a big reason so many of his students went on to successful broadcast careers. Bowers was a big help to the development of the student outreach of the MAB Foundation.”

Under the direction of Bowers, WBFH has won multiple national awards over the years.  The MAB Foundation has presented the station with its prestigious High School Station of the Year award in 2016, 2015, 2013, 2011, 2010, 2008, 2006, 2005, 2004 (tie) and 2003.

A retirement celebration was held for Bowers at Andiamo’s Restaurant in Bloomfield Hills on June 3 and featured guest speakers from district administration, school board members, former WBFH students and current Biff students followed by comments from the Guest of Honor, Pete Bowers.

As part of the celebration, the WBFH on-air studio was named the Pete Bowers Studio in his honor.  A video of the retirement celebration is available here.

Golf For Future Broadcasters


Wednesday, August 23, 2017, 9:00 a.m. – 1:00 p.m.

Crystal Mountain Resort, Thompsonville, Michigan

Make plans to join us up north at the MAB Foundation Golf Fundraiser, which supports our young broadcasters. Playing 18 holes of golf with your industry colleagues is the perfect end to your time away at the MAB Advocacy Conference.

Cost is $150 per golfer and includes: 18-holes of golf, cart, box lunch, refreshments, awards presentation and green fees.

Sponsorships are available! Your company can show even greater support of young people seeking a career in broadcasting by sponsoring this event. Several sponsorship options are available, please contact us and we’ll design a sponsorship opportunity just for you!

Help support the future of our industry and have a great time too! Now that’s a hole-in-one!

For more details and to register, click here.

Questions? Contact the MAB Foundation at mabf@michmab.com or 800-YOUR-MAB.

Jacquelen Timm Appointed Manager of MAB Foundation

Jacquelen Timm

Jacquelen Timm has been appointed MAB Foundation Manager and Development Director. She joined MAB on June 13.

In her position, Jacquelen will oversee the MABF fundraising, development, donations, endowments, scholarships and grants.

MAB President/CEO Karole White said Jacquelen will oversee the Foundation career fairs and create a stronger relationship with the professors and department heads at colleges in departments from which broadcasters draw their talent.

Before joining the MAB, Jacquelen was the Executive Director of the Muscular Dysytrophy Association. She also has a background in advertising and marketing. Jacquelen graduated from Saginaw Valley State University and currently resides in Okemos. Her interests include sports/fitness, traveling and spending time with her family.

Google Alerts: A Handy Tool Every Radio Broadcaster Should Know About

Seth Resler

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

By: Seth Resler
Jacobs Media Strategies

We all know that we can go to Google.com and search the web for information on a particular topic. But did you know that you can tell Google to constantly do a background search of the web and let you know whenever it finds a new webpage about that topic? You can — using a feature called Google Alerts. Here’s how it works:

1. Go to Google.com/Alerts and enter a keyword or phrase in the search bar.

Enter yhttp://Google.com/Alertsour word or phrase just as you would if you were doing a regular Google search. For example, if you want an exact phrase match, enter the term in quotation marks (e.g., “Howard Stern”).

2. Before you click the ‘Create Alert’ button, click ‘Show Options.’

Google lets you specify how you want this alert to work. For example, you can specify whether you want “All Results” or “Only the Best Results.” The most important option is the “Deliver To” dropdown menu. You can have the results sent to you as an email, but I prefer to have the results delivered in an RSS feed.

RSS Feeds

Think of an RSS feed as a cable channel that can be plugged into an RSS Reader, which is like a television set. You can choose the feeds you want to plug in to your reader and customize your own “cable package.”

For example, you can set up alerts for “WKRP,” “Howard Stern,” and “Pandora” and have those delivered to a Feedly RSS Reader account so that you can gather everything you want to read into one place. News sites and blogs usually have their own RSS feeds as well, so you could also pull feeds for TMZ, Entertainment Weekly and your local newspaper’s sports section in the reader.

(You can even use RSS feeds to create a free, customized show prep service. Here’s a tutorial.)

More Google Alerts

Once you’ve set up your first Google Alert, repeat the process for as many keywords or phrases as you want. Here are some ideas:

    • Your station’s call letters.
    • The station’s on-air talent.
    • The morning show.
    • Signature station events, such as concerts.
    • Benchmark features and specialty shows.
    • Your competition’s call letters, DJs, events and key features.
    • Areas of interest to you: smart speakers, autonomous cars, podcasts, etc.

If you like digital techniques like this one, you may want to check out our webinar recording: “Digital Tricks Every Radio DJ Should Know.”

For more assistance on digital or social media, contact MAB Member Services at mab@michmab.com or 1-800-968-7622.

The Robinson Report: Brand – or – Bland

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

KevinRobBy: Kevin Robinson
Robinson Media

“There’s a trend in marketing today to make brands ‘fully integrated’ and ‘seamless.’ In other words, to eliminate all incongruity and surprise. Shallow blands are fully integrated and seamless. To be deep and attractive, a brand must have incongruent characteristics that make it interesting.  Just like a person.” – Roy H. Williams

You feel it in the minute you step into a place – any place.

Vibe.

That – feeling.

Target is different than Wal-Mart – and WAY different than K-Mart.

The file from previous visits burnt into your brain nearly pre-determines your experience.

The gate experience at Disney is far different than – say – Six Flags.

You get that instant gut feeling about how YOUR experience is going to turn out.

Word-Smith genius Roy Williams wrote about it 10 years ago – in THIS article.

YOUR brand is no different to your customer.

It’s more than aural consumption.

You can be a robust brand while pre-recorded (Ask for examples)!

During Customer Face Time, how does your customer consume their experience?

In your brick and mortar lobby – are there self-serving plaques (resembling a mortgage company) on the wall?

Or – items reflecting the entertainment of your brand?

How is your customer greeted?

When was the last time a staffer took 10 minutes to spontaneously offer a quick tour of your facility?

Vibe also extends to street presence.

When a customer approaches you on-site, how do you present?

Some – even today – cocoon on-site, insulating them from the customer.

In a measured every vote counts.

Imagine if Donald Trump wanted the Presidency – but didn’t meet any voters.

Enhancing every experience for your customer insures the BRAND won’t be – Bland.

 

Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink, and has coached CMA, ACM and Marconi winning talent. Kevin was a featured speaker at the 2017 Great Lakes Broadcasting Conference (GLBC) in Lansing.  He lives in St. Louis with his wife of 30 years, Monica. Reach Kevin at (314) 882-2148 or robinsonradio@aol.com.

Radio Help Wanted Ads for Salespeople

dicktaylor
Dick Taylor

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

By:  Dick Taylor,  CRMC/CDMC
Dick Taylor Blog
https://dicktaylorblog.com/

I manage the “Radio/TV/Digital Sales Help Wanted” bulletin board at my university. I’ve been doing it for the past 7 years. I’m sometimes sad to post the help wanted ads sent to me because of how they characterize the position they seek to fill.

SUPERMAN or SUPERWOMAN Wanted

Most of the ads use the same old tired clichés. They want someone “dynamic & energetic” for an “amazing opportunity” with a broadcasting company.

Must be able to sell radio ads for top dollar, create dynamic marketing plans that utilize our company’s broadcast, digital and NTR properties.

If the ad is for a management position, then I often see that in addition to the above, the person must also be good at managing collections, hiring, training, motivating good people and carry a list while managing operations to meet or exceed the goals set by the company. In addition, we want our people to be integrally involved in every aspect of our wonderful community. (I’m sorry, but I think Superman/woman is busy with more important stuff.)

If the ad mentions anything at all about pay and benefits, it might simply say we offer an excellent compensation program.

It’s NOT About YOU

What these ads all miss are they say nothing to the person reading the ad about what they might be interested in. Radio station ads only talk about what the station wants.

You are marketing your radio station to a potential employee. Where is the “wining & dining” of a potential candidate?

I hear from radio stations all the time that they have trouble finding good sales people. No wonder when you make the job sound as attractive as digging a ditch. We’re in show business.

Attracting Better Employees

The unfortunate part of today’s job ads is they tend to be used more as a filter to keep people out rather than a net to designed to scoop up the best candidates.

Not every job requires having a bachelor’s degree but unfortunately businesses use this requirement as a filter to keep people from applying.

Now I teach at a university and we award bachelor degrees, so you might think I would sing the academy line about getting one. But I don’t. I know some of the people in my classes who will be the best sales people are not necessarily the best students. The best sales people are high in EQ not IQ.

Colleges award students who have high IQ’s with distinction.

For radio stations hiring sales talent, what you really want are people who have high EQ or Emotion Intelligence.

Stanford University did a study to find out what their best students had in common. Best in Stanford’s eyes was a student that became a company CEO and earned a high income.

When the results came back, they were shocked that it all boiled down to two qualities: their most successful students were in the bottom half of their class and were all popular (High EQ).

What’s In It for the Candidate?

Instead of writing an ad to screen people out, why not write an ad to open the door to let people in. Write what’s in it for person reading the ad.

The person reading your ad should envision themselves working in your radio station and being successful.

Why are You Hiring?

Before you even write the ad, you really need to understand why you are hiring in the first place. What do you want the new person to accomplish in this position and how will you measure success? What is your WHY?

In today’s world of help wanted advertising on the internet, length is not the problem it was back in the newspaper days. So sell your company’s story and the job in your ad to the best candidates out there and as Valerie Geller says in her programming seminars “don’t be boring.” Budget for the sales person you WANT to have on your team, not for the least amount of money you want to pay. If you want a top performer, then offer a comp package for one.

Sample Ad

Marketing Opportunity of a Lifetime

We’re expanding our radio marketing department.

The person we hire will be using our radio, social media,

internet streaming and events

to create successful marketing campaigns

for our community’s outstanding local businesses.

We offer mentoring, training and will invest in your success.

You will be paid (salary amount here) per month salary plus

(percentage here) percent commission on sales from dollar one sold.

Benefits plan includes medical, dental, vision, vacation time and holidays.

We can’t wait to hear your story of past successes

and learning how you believe working at WXXX

will propel your career to new heights.

EEO/m-f employer

Note: This ad will attract a different type of candidate than most of the ads that are sent to me to post on our jobs board at the university. Come on folks, we’re in sales. Sell yourself.

Reprinted by permission.

Dick Taylor has been “Radio Guy” all his life and is currently a professor of broadcasting at the School of Journalism & Broadcasting at Western Kentucky University (WKU) in Bowling Green, Kentucky.  Dick shares his thoughts on radio and media frequently at https://dicktaylorblog.com.  

Mojo In The Morning Expands to Toledo

(L-R) Spike, Mojo and Shannon

Detroit-based morning show Mojo In The Morning has expanded its footprint once again and will begin airing on iHeartMedia’s WVKS-FM (Toledo, OH), effective June 19.

The show originates at iHeart’s WKQI-FM in Detroit and is hosted by Mojo, Spike and Shannon.  This past January the show added the Grand Rapids market to its network of stations, airing on iHeart’s WSNX-FM.

“I’ve personally been a long-time fan of Mojo in the Morning and we’re excited to expand his show to 92.5 KISS-FM,” SVP/Programming Scott Sands said. “This show is fun, engaging and will provide a daily blend of entertainment not currently heard on the radio in Toledo.”

Heather Park Joins WXYT

Heather Park

CBS Radio Detroit’s 97.1 The Ticket (WXYT-FM) has announced announced that Heather Park has joined the “Jamie and Stoney Show” as co-host. The “Jamie and Stoney Show” airs weekdays from 6:00 -10:00 a.m.  Park joined the show this past Monday, June 12.

Jimmy Powers, WXYT-FM Program Director said, “Heather’s experience with the Detroit Tigers and WWJ-TV combined with her personality make her the perfect fit for the ‘Jamie and Stoney Show’. I look forward to the evolution of the show with the addition of Heather.”

“I’m excited for this opportunity! Jamie and Stoney make such a great morning show team and I can’t wait to join them to bring a new female voice to mornings in Detroit,” said Park.

jacapps Wins 2017 Michigan Economic Bright Spot Award

Bingham Farms-based jācapps has been selected by Corp! Magazine as one of Michigan’s Economic Bright Spots of 2017. The mobile strategy and application development company was honored June 8 at a luncheon held at the International Banquet Center in Detroit and will be featured in the July/August 2017 print issue. The annual event included networking and an exhibit gallery, followed by lunch and an awards ceremony.

The company was recognized for continued growth and innovation in the mobile technology space. Bob Kernen, jācapps COO, noted, “jācapps is a Michigan success story. Our company has doubled in size over the past year and Michigan continues to be a terrific place to grow a business.”

With over 1,000 mobile apps developed, jācapps is one of the leading mobile application developers in the United States. The company’s App Everywhere® program has enabled businesses to have a presence in the Connected Car via Apple CarPlay, Android Auto, Ford’s Smart Device Link and in the home via the development of mobile apps for smart TVs and smart speakers like the Amazon Echo.

“For the past 8+ years, the jācapps team has produced outstanding work for our clients,” notes jācapps President, Paul Jacobs. “Receiving this award is further evidence that we’ve got an amazing group of pros working for us who deserve this recognition.”

The Michigan Economic Bright Spots Award honors Michigan businesses with continued economic growth, expansion and hiring in the state.