Tag Archives: Issue 64

WLEN Celebrity Pie Auction Benefits Cancer Society

On June 7, Lenawee Broadcasing’s WLEN-FM (Adrian) held its 18th Annual American Cancer Society Relay for Life Celebrity Pie Auction. 106 pies donated by station personnel, area businesses and local celebrities were auctioned off. The event began at 6:00 a.m. and ran through 5:00 p.m., with pies auctioned on the air each hour.

The grand total raised for the day was $3741.10. All the proceeds were donated to the Lenawee County ACS Relay for Life. Over $45,000.00 has been raised by WLEN to date for the Relay through the Celebrity Pie Auction.

Michigan Nexstar Employees Give Back with “Day of Giving”

On June 16, The Nexstar-owned television stations in Michigan, WOOD-TV (Grand Rapids), WLNS-TV (Lansing) and WJMN-TV (Marquette) joined 168 other Nexstar stations nationwide for the company’s annual “Founder’s Day of Caring,” where company employees donate a half-day to a local non-profit or community agency.

This year’s event corresponded with Nexstar’s 21st anniversary.
In Grand Rapids, employees of WOOD-TV volunteered at three food pantries in Grand Rapids, Holland and Kalamazoo, doing everything from building produce stands to decorating lunch bags for Kids’ Food Basket in order to help fight hunger in the community.

Employees of WLNS-TV in Lansing were at two food banks and one nature center to help out.

Staff at WJMN-TV in Marquette traveled to nearby Ishpeming with a team of volunteers to help build a new community garden.

Nexstar Chairman, President and CEO Perry Sook says he’s always believed serving the local community is at the very heart of Nexstar’s mission.

SiriusXM Seeks EAS Waiver

On June 5, SiriusXM Radio filed a petition with the FCC asking for a temporary waiver with regard to how the company complies with Emergency Alert System requirements on some of its programming channels.

In a story appearing in Inside Radio, the satellite radio operator’s petition says listeners would still be able to hear emergency alerts. The change would only impact whether the tones sent on several of its satellite channels would trigger other broadcasters’ EAS equipment.  The issue surrounds several channels on the XM service that use compression technology in order to squeeze as much content into the available spectrum as possible. However, this compression may prevent EAS codes and signals from activating receivers monitoring the satellite service.

SiriusXM seeks a 30-month waiver to any obligation that it must transmit EAS codes on those compressed channels so that it may develop, test and implement technical solutions that can address the issue.

The company notes that the service is part of the national EAS infrastructure as a Primary Entry Point (PEP) station, working with the Federal Emergency Management Agency (FEMA), providing an alternate transmission means for transporting FEMA-originated emergency alert messages to other PEP stations and state emergency operations centers.  As a result, the company says its participation as a PEP station means its listeners will continue to receive information regarding any national EAS activation on all channels, including those with the above-mentioned compression technology.

The company also says that while its committment to emergency alerting and the EAS system remains strong, the FCC’s EAS testing rules are unnecessarily broad and require revision as they apply to satellite radio.  “The requirement to carry weekly and monthly EAS tests on all SiriusXM channels has imposed an excessive, disproportionate and unnecessary burden on SiriusXM and its subscribers. Unlike other multichannel services such as cable television, the satellite radio service rarely has natural breaks in programming for inserting a test and never has uniform breaks that apply to all of our approximately 150 channels.  All of our music channels are also broadcast without commercials, which further minimizes the opportunities for the natural programming breaks that most broadcasters use to transmit EAS tests.”

“The result is that many of the weekly and monthly EAS tests interrupt what our customers are listening to, and do so in a way that can be intrusive.”

Read the complete filing here.

Reminder: AMC-8 Cutoff is June 30

Photo courtesy of Eric Send, WTCM-AM/FM (Traverse City)

Radio stations airing programming from any of the major network suppliers only have until June 30 to shift their satellite dishes from AMC-8 to the new AMC-18 satellite, at 105 degrees West Longitude.

AMC-8, at 139 degrees West Longitude has exceeded its design life and is not being replaced by an equivalent satellite at the 139 position.   This affects users of programming from Learfield, Premiere, Skyview Networks, Westwood and Orbital Media Networks/OMNi. (OMNi was known as Clear Channel Satellite Services until Satellite Holdings acquired it in January 2015.)

Stations are encouraged to shift their dishes as soon as possible to avoid signal interruptions in the event of unanticipated difficulties in pointing their dishes to the new satellite.  All content from the suppliers noted above is already available on the new AMC-18 bird.

There’s a list of satellite vendors, a list of frequencies and more at the AMC-8 Migration page here. Stations who need help to re-aim their dishes can search for it here.

Stay an Extra Day in Paradise

Wednesday, August 23, 2017, 9:00 a.m. – 1:00 p.m.

Crystal Mountain Resort, Thompsonville, Michigan

You’re coming to MAB’s Annual Advocacy Conference and Meeting, plus the awards banquet anyway (right?), so why not “Stay an Extra Day in Paradise” and sign-up for the MAB Foundation’s Golf Fundraiser, which supports individuals seeking a career in broadcasting?

Playing 18 holes of golf with your industry colleagues is the perfect end to a great trip up in one of the most beautiful areas of our state. Cost is $150 per golfer and includes: 18-holes of golf, cart, box lunch, refreshments, awards presentation, green fees and priceless GREAT FUN.

Sponsorships are available. Your company can show even greater support by becoming a participating sponsor. Funds from the MAB Golf Tournament go to support programs that help students move toward their goal of a career in our industry.

Several sponsorship options are available, please contact us and we’ll design a sponsorship opportunity just for you!

You can help support the future of our industry and have a great time too. Now that’s a hole-in-one!

For more details and to register, click here. Questions? Contact Jackie or Crysta at the the MAB Foundation 800.968.7622 or email at [email protected] .

5 Website Stats Every Radio Program Director Should Track

Seth Resler

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

By: Seth Resler
Jacobs Media Strategies

Once a week, radio programmers and the appropriate staff members should take some time to review their website statistics. Just as stations that play new music sit down to review charts, sales and call-out research before adding records and changing rotations, stations should get together and review online data before scheduling the creation of new blogposts, videos, or podcasts. (Here’s a webinar that will show you how to run a weekly web meeting.)

Perhaps the most important data source you can look at in that weekly web meeting is Google Analytics. Google Analytics will give a free strip of code that you insert into your radio station’s website header. This code allows you to track all sorts of anonymous data about your website visitors. Here’s what you should be looking for when you review your Google Analytics data:

1. Total Unique Visitors
How many people are coming to your website? I am often asked by people what a “good number” is for radio stations. There is no chart that compiles this data for all radio station websites, so it’s difficult to provide a solid benchmark. So when people ask, “What’s a good number of web visitors for a radio station?,” the answer is “More than the week before.”

2. Traffic Sources
Once you figure out how much traffic you have, you will want to know where it’s coming from. There are several main channels:

  • Direct Traffic: People who are typing your website’s URL directly into their browser. For radio stations without a content marketing strategy, this will probably be the number one source of website traffic.
  • Organic Search: If people type something into a search engine like Google and your website comes back as a result, it is called “Organic Search.”
  • Paid Search: On the other hand, if you are paying to advertise your website in search engines, you may get traffic when people click on one of these paid advertisements.
  • Social Media: People who come to your website through a link on a social network like Facebook or Twitter.
  • Referral: People who come to your website through a link on another website, such as a blog or news site.

Google Analytics will let you dig down into your website even further. For example, once you see how much traffic you are getting from social media, you will probably want to know how much is being delivered by each social network. Or if you see a spike in referral traffic, you will want to know what website it is coming from.

3. Top Pages and Top Landing Pages
You’ve figured out how much traffic is coming to your website and where it’s coming from; now we want to know why. What website content is attracting clicks? It’s important to draw a distinction between your most-viewed page (whichever page gets the most traffic overall) and the most-viewed landing page (the first page of your website that a visitor comes to).

For example, people may come to your site because you wrote an awesome blogpost about Taylor Swift’s feud with Katy Perry, but once they’re there, they may click through to your contest page to win concert tickets. Often, the list of top pages and top landing pages will be very similar. If your station does not have a content marketing strategy in place, your homepage will probably be your station’s top page. But if you do have a content marketing strategy in place, you may be surprised by how much of your website traffic doesn’t come through the front door.

4. Bounce Rate
Of course, once people get to your website, are they sticking around? When a visitor comes to your website and then leaves without going to any other pages, it is called a “bounce.” The bounce rate tells you what percentage of your visitors are leaving your site without exploring it further. The lower the bounce rate, the better.

Your website’s design can have a big impact on its bounce rate. You can perform a website usability test to try and decrease the bounce rate.

Also, pay attention to the bounce rate across particular platforms. If your bounce rate is low among people on desktop computers but high among people on mobile devices, the design of your mobile site (you do have a mobile site, right?) may be a problem.

5. Goal Conversions
Once people come to your website, are they doing what you want them to do? These are your goals. (If you don’t know what the goals of your website are, put down your coffee and read this immediately.)

You can set up Google Analytics to track specific goals, such as email list signups, concert ticket purchases, ad clicks, etc. You want to not only measure how many conversions you have for each goal, but where these conversions are coming from. (Are people from Facebook more likely to sign up for your email list? Are your paid search visitors more likely to fill out a form requesting information about advertising?) Ultimately, you are trying to figure out what actions you can take to increase the number and percentage of conversions on your station’s website.

Guide to Google Analytics
If you don’t already have Google Analytics installed on your website, install it now (it will take your website developer only a few minutes). If you do have Google Analytics installed, make sure that you are reviewing the data on a regular basis.

For a deeper dive into how to use Google Analytics, check out our Guide to Google Analytics for Radio Programmers.

Get the Guide

For more assistance on digital or social media, contact MAB Member Services at [email protected] or 1-800-968-7622.

The Real Job of (Sales) Management is Getting Into Their Heads

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

Chris Lytle

By: Chris Lytle, Content Developer

I do not have a degree in psychiatry.

But as a sales manager, I often felt like I needed one.

You too?

Maybe all you really need is the willingness to listen to your salespeople.

“Hey Boss, got a minute?”

Turn away from the computer.

There should be no rolling eyes or heavy sighs.

Give them the gift of your time and attention before you shower them with your wisdom.

My late colleague, Norm Goldsmith, was fond of saying this:

“You can’t influence a salesperson’s thinking until you know what s/he’s thinking.”

That’s why my first rule of coaching is to ask seven questions before giving an answer.

Listening to your salespeople and getting into their heads is a huge part of your job.

It’s not psychotherapy. It’s just good (sales) management.

You empower people by listening to them. You build loyalty, too.

So find out what your people are thinking. Then (and only then), begin to influence their thinking, Boss.

Chris Lytle is the author of The Accidental Salesperson: How to Take Control of Your Career and Earn the Respect and Income You Deserve and The Accidental Sales Manager: How to Take Control and Lead Your Team to Record Profits. Because sales managers are pulled in so many directions, Chris built this resource for you.

Reprinted by permission

Jacobs Media: A Startling Discovery About Autonomous Cars

Bingham Farms-based Jacobs Media Strategies has just released more information from its annual Techsurvey:

Predicted Driver Behavior In Driverless Cars Might Surprise You.

Whether drivers like the idea or not, autonomous cars will one day become a fact of life. When Jacobs Media constructed the questionnaire for its thirteenth version of its annual web-based Techsurvey, the research team included a hypothetical question about a driverless car future:

“The year is 2025. You’re driving in an autonomous car. The technology has almost totally eliminated traffic accidents, leaving you to do whatever you’d like while in the vehicle. Which one of the following do you think you’d do most often?”

Possible options centered around media and entertainment: listening to AM/FM radio or streaming audio, watching video, talking on the phone, working on a computer, reading, or the catchall “all of the above.” To be sure that no activity was left off the list, respondents also were given an “other” choice – the chance to write in something entirely different they’d do in a driverless car than what was listed.

The initial results were predictable, with AM/FM radio leading the way, followed by “all of the above.” But what was surprising was the fact that more than 2,500 respondents took the time to share other things they plan on doing while the car is driving itself.

The “word cloud” below is a compilation of those responses. The larger the word, the more frequent the response:

Sleeping is the lead activity, followed by having sex in an autonomous car. Playing video games and simply enjoying the view also are popular responses. It is noteworthy that drinking and knitting are also mentioned with frequency (hopefully, mutually exclusive activities).

“This goes to show that whenever new technology is introduced, consumers will find a way to adapt it to their needs,” Jacobs Media President and creator of the Techsurvey, Fred Jacobs observes. “Because we serve broadcasters, we were curious to see how the audience might entertain themselves in driverless cars, but obviously, the respondents have a broader definition of ‘entertainment.’”

About Techsurvey13. For the past thirteen years, Jacobs Media has been tracking the media, digital, social, mobile and other habits of radio listeners. These studies have helped identify areas of opportunity for broadcasters as they evolve their business to accommodate changing consumer needs due to the proliferation of new gadgets and entertainment offerings. Techsurvey13 is a web survey, comprised of 51,760 respondents, generated from the email databases of 321 radio stations across North America. It was conducted in January/February 2017.

Mathew Treadwell Appointed MAB Marketing & Communications Manager

Mathew Treadwell

Mathew Treadwell joined the MAB team as Marketing & Communications Manager on June 19.

In his position, Mathew will help to coordinate the marketing and communication efforts of the MAB, MABF, MABPAC and MAPB staffs and best share news of programs, opportunities and successes among organizational members.

“We are excited to add Mathew’s experience and creativity to the talents of our wonderful team,” MAB President/CEO Karole White said. “Our marketing and communications efforts have a direct and important impact on our ability to best serve our members.”

Before joining the MAB, Mathew served as Communications Director at The Peoples Church of East Lansing. His professional background also includes time as Development Director at the St. Thomas More Newman Center in Columbus, Ohio; Communication Director at the Catholic Diocese of Saginaw, MI, where he was the founding editor of FAITH Saginaw magazine; and as a government reporter at the Huron Daily Tribune in Bad Axe, MI.

Mathew earned his bachelor’s degree in journalism from Michigan State University, where he spent many semesters as a reporter and editor at The State News, including a stint as host of The State News Live on WDBM-FM during the early 2000s.

He currently resides in Okemos, where he enjoys spending quality time and sharing in life’s adventures with his beloved wife of 14 years and their four children.

Caroline Beasley Elected As NAB Joint Board Chair

From the NAB Newsroom:

Caroline Beasley

Caroline Beasley, CEO, Beasley Media Group, has been unanimously elected as NAB Joint Board Chair by the NAB Joint Board of Directors. Beasley takes over from Dave Lougee, president and CEO of TEGNA Media, whose term expired.

Jordan Wertlieb, president of Hearst Television, was elected as NAB Television Board Chairman. Emily Barr, president and CEO, Graham Media Group, was elected first vice chair of the Television Board, and Ralph M. Oakley, president and CEO, Quincy Media, Inc., was elected as second vice chair.

It was announced that Joseph M. Di Scipio, senior vice president, Legal and FCC Compliance, Fox Television Stations, LLC, was appointed to the designated network seat on the TV executive committee.

Randy D. Gravley, president and CEO, Tri State Communications Inc., was elected Radio Board Chair by the NAB Radio Board. Mary Quass, president and CEO of NRG Media LLC, was re-elected Radio Board first vice chairman, while Beth Neuhoff, president and CEO of Neuhoff Communications, was re-elected Radio Board second vice chairman.

Kim Guthrie, president of Cox Media Group, was elected to the Radio Board’s major group representative seat.

The Board elections took place at the NAB Board of Directors meeting, held June 20-21 in Washington, D.C.