Tag Archives: Issue 7

Attention Stations: EEO Credit Opportunity!

EEO pictureThe MAB Foundation will hold their annual Great Lakes Broadcasting Conference (GLBC) Career Fair on Tuesday, May 3 in Lansing. Participating in this fair gives you and your station(s)/media company the unique and valuable opportunity to reach out and educate the future of our industry, network with other media professionals, support the programs of the MAB Foundation and receive possible EEO credits.

GLBC sees hundreds of excited students and young professionals eager to meet with you! All station participants will receive official acknowledgement letters to be placed in their station’s EEO files. Take care of your EEO file and be prepared for possible EEO audits by registering to participate in this fair today!

Click here for more information: http://michmab.com/Careers/CareerFairs/GLBCCareerFair

Register here: http://bit.ly/16GLBCcareers

Blarney Stone Brings Five More Years of Tigers Baseball to Northern Michigan

According to a recent press release, Blarney Stone Broadcasting has extended their Detroit Tigers affiliate agreement through the 2020 season.

WUPY-FM (Ontonagon) will be celebrating the start of the Tigers’ new season this spring with two “Opening Day” parties.

The first will be on Tuesday, April 5, when the Tigers begin their season on the road against the Florida Marlins. [WUPY on-air personality] JC will be broadcasting live from The Firehouse in St. Helen [Michigan], and listeners can win a pair of tickets to an upcoming Tigers game, plus Q100 T-shirts in our Tiger Trivia contest.

The game will air on Y101.1, starting with the pregame show at 6:45 p.m. First pitch is at 7:10 p.m.

The Q100.3 party is on again when the Tigers head north for their home opener on April 8 against the New York Yankees. This time, JC will be broadcasting life from Fred’s of Roscommon from 11 a.m.-2 p.m. Listeners can register to win more great prizes and Q100.1 T-shirts.

Pregame starts at 12:40 p.m., with the first pitch at 1:08 p.m. Hear all the action on Y101.

Michigan Broadcasting Hall of Famer Juke Van Oss Passes at 92

Juke Van OssMidwest Communications’ WHTC (Holland) reports that talk icon and beloved West Michigan resident Juke Van Oss died early Monday morning (3/7).

“Juke was a friend to all of us,” said WHTC/VAN General Manager Kevin Oswald on WHTC Monday, his voice filled with emotion. “He will be missed greatly.”

He’d worked as recently as Friday (3/4), interviewing historian and former Holland Sentinel editor Randy VandeWater. On Sunday (3/6), Mr. VanOss taught a Sunday school class, according to his family.

Mr. Van Oss was born in 1923 at a farm near Graafschap, a second-generation Dutch-American who grew up in Holland and Dowagiac before serving in World War II in the Army. His military service included tours of duty in the Philippines and Korea.

After the war, Mr. Van Oss worked at various places in the Holland area before getting hired at WHTC as an engineer on August 12, 1951. His on-air career started shortly afterward.

He was married to the former Janet Camp for 49 years. She preceded him in death in 1997.

Juke Van Oss was inducted into the Michigan Broadcasting Hall of Fame in 2009.

Statewide Tornado Warning EAS Test April 13, 2016

Michigan Statewide Tornado DrillAt the request of and in cooperation with Michigan State Police Emergency Management and Homeland Security Division, the National Weather Service will conduct a test with the Tornado Warning EAS Code at 1:30 p.m. Eastern Time on Wednesday, April 13, 2016 as part of Michigan’s Severe Weather Awareness Week. The Michigan Association of Broadcasters has received a waiver from the FCC to use the actual EAS Tornado Warning Code (“TOR”) for this statewide test.

The MAB Board of Directors endorsed the test and encourage all member stations to participate. Other states, including Wisconsin, Minnesota, and Illinois have conducted similar tests in the past few years. However, participation in this test by broadcast stations and cable systems is voluntary.

If there is a threat of actual severe weather on April 13, the test will be postponed until April 14, 2016. If there is a threat of severe weather on April 14, the test will be cancelled. The go/no-go decision will be made by 4pm the day prior by the National Weather Service as well as the Statewide Tornado Drill Working group. MAB will post a go or no-go status on its homepage.

While the audio of this test will repeat several times in the script “This is a Test,” because the EAS Tornado Code is being sent, the crawl on TV stations and cable stations will read “A Tornado Warning has been issued for…”. We ask that TV broadcasters and cable operators making the decision to air the test audio should display a “This is a Test” graphic behind the crawl.

The test will be originated on NOAA Weather Radio (NWR) and will be relayed via the State Relay (SR) and Local Primary (LP) stations.

Promotion and Publicity:  The Michigan State Police, Emergency Management and Homeland Security Division, along with other stakeholders including the MAB, the National Weather Service, American Red Cross, Local Area Emergency Managers, and others have prepared a Statewide Tornado Drill Media Toolkit, including talking points, produced radio PSAs, sample social media posts, and more.

This kit and PSAs will be made available online shortly. The MAB will be sending out an additional memo once these materials are available, as well as a suggested on-air promotion timetable (starting roughly the week of April 4, 2016.

Questions? Contact Dan Kelley at the MAB: (517) 484-7444 or dkelley@michmab.com.

Radio Reader Estell to Leave Airwaves After Storied Career

Dick-Estell_200Citing recent health isues, WKAR Radio (East Lansing) reports that long-time Radio Reader Dick Estell has made the difficult and heart-breaking decision to hang up his microphone after more than half a century as the voice of the “Radio Reader.”

A passionate and avid lifelong lover of reading, Estell took over as the “Radio Reader” in 1964 for WKAR at Michigan State University. In the following years he read close to 1,000 books.

While WKAR had offered a radio reading series since 1936, it was after Estell took over the program that it was made available to public radio stations across the country. At its peak, the series had an audience of over one million.  The final “Radio Reader” episode will air on March 10, 2016.  Read more at wkar.org.

Dems Want FOIA Expansion by ‘Sunshine Week’

Michigan Democratic Party leaders called on the GOP to join them in supporting an expansion to the Freedom of Information Act (FOIA) by the end of Sunshine Week. Sunshine Week promotes open government and freedom of information and lasts from March 13 to March 19.

As Governor Snyder released thousands of pages of emails from the Executive Office dealing with the Flint water crisis, Democrats are saying he should have been required to do so by law. House Minority Leader Tim Greimel (D-29) stated that because the governor is not required to release any of the emails, there is no way to know if he is actually releasing every email related to Flint water management.

Several bills were introduced in the State Legislature that would expand the state’s Freedom of Information Act (FOIA) to include State Legislature and the Governor’s office – two entities currently exempt from FOIA. House Bill 5216, introduced by State Representative John Bizon (R-62), expands FOIA to the State Legislature.  Senate Bill 716, introduced by State Senator Coleman Young II (D-1), expands FOIA to the State Legislature and the Governor’s office.  Greimel noted that 48 other states subject their legislatures and executive offices to FOIA, and Michigan can do so without risking personal constituent information.

Ed Christian, MAB Hall of Famer, Re-Upped by Saga

According to All Access Music Group, Saga Communications has signed Chairman/Pres./CEO Ed Christian, MAB Hall of Famer, to a new five-year contract extension.

A Michigan native,  Ed Christian worked his way through college and earned his bachelor’s degree in mass communications in 1973 at Wayne and his masters’ degree in Management in 1981 from CMU. Ed’s calling was to a career in radio, which began in 1958, at age 14, and hasn’t stopped since.

His first job as a young teen was running the control board at several FM radio stations here in Detroit. Then, while studying at Michigan State University, he worked as a radio reporter at several Lansing radio stations. In 1966, when he realized he’d reached the top of his game as on-air talent, he moved into radio sales at WCAR-AM/FM, in Detroit.

In 1971 Ed joined the ranks of station owner by partnering in the purchase of WCER-AM/FM, in Charlotte, Mich. In 1974 he was he was brought in as vice president and general manager to save the floundering WNIC AM/FM, which was in deep financial trouble. With $100,000 in cash to operate the station he cut staff, paid bills and changed the radio format to “Detroit’s Nicest Rock,” and within three months the station was profitable again. In 1986 then parent company of WNIC, Josephson Communications, decided to sell its radio division. Ed found a venture capital partner and bought eight radio stations in the group and Saga Communications was born. And the company has been steadily acquiring broadcast properties ever since.

In 2009, Ed was honored with the National Association of Broadcasters’ National Radio Award for his service as a national leader for radio and his passion for public service. In 2012, Ed was also honored with the Michigan Association of Broadcasters’ Lifetime Achievement Award. The broadcast publication Radio Ink has called Ed one of the most influential radio executives in the United States. Saga has been regularly elected to the highly selective Forbes’ list of the 200 Best Small Companies in America.

Ed’s heritage is Icelandic and he serves as Honorary Consul of Iceland for Michigan, Ohio and Indiana. In this position he promotes tourism, commerce and industry between Iceland and the U.S.

Editorial: 7 Places Forms Should Appear on Your Radio Station’s Website

Seth ReslerBy: Seth Resler, Jacobs Media

In my time at Jacobs Media, I’ve talked about how to use a Content Marketing Strategy to bring all of your digital tools together into a single coherent strategy. The first step in that strategy is to create content (translation: a blog) to attract people to your website from social media, search engines, and your airwaves.

But getting them to your website is just half the battle. Once they’re there, you want them to do something. Maybe multiple somethings. The somethings are called Goals.

Your website can have multiple goals. For example, you may want people to stream the station or click on an ad or request information about advertising. On your list of website goals, encouraging listeners to give you their email address should rank near the top.

Visitors give you their email address by filling out a form on your website. A form can be long — asking for information like name, gender, and zip code — or short, asking for as little as just a person’s email address. The length of the form and the information requested will depend upon the context in which it appears.

For example, on smartphones, people are unlikely to fill out long forms, so the mobile version of your site should only ask for an email address. On the other hand, people are more likely to give more information to gain access to engaging content, like an archive of morning show interviews.

Where should these forms appear? Here are seven suggestions:

1. When Listeners Want to Stream the Station

According to our Techsurvey11 results, two-thirds of those who regularly stream your station are willing to register in order to continue doing so. So feel free to require (or simply request) contact information before allowing people to listen online. But don’t make the registration process cumbersome. After all, you don’t want to deter people from listening.

Consider allowing people to register without having to double opt-in (in other words, don’t require them to click on a registration link in an email). Require just an email address. Once you have that, you can always encourage them to give you more information later — and allow people to opt-in with a single click using their social media accounts. Be sure to run a usability test on your website to make sure that the streaming process isn’t frustrating listeners.

2. On Contest Pages

When doing a web giveaway, you’re offering a bigger incentive, so you can ask people to give you more information. Be sure to explain why you are asking for each piece of information. For example, many people are reluctant to give their phone numbers because they don’t want to receive unexpected calls. The form should reassure people by explaining, “We will call you if you win; we will not share your information with anyone else.”

People don’t read websites; they skim them. So make sure the call to action is clear. Instead of small text that says “Log in to enter” with a button that says, “Log in,” create a button that reads, “Enter to Win” or “Log in to Enter.” Again, run a website usability test to make sure people have an easy time entering your station’s contests.

3. Accompanying Each Blog Post

Gathering contact information is one of the most important functions of your website. As your station blogs regularly, increasingly people will enter the site through blog posts instead of the homepage. So you’ll want to encourage them to fill out a form on every blog post, either by inviting them to receive the blog by email in the sidebar or at the end of the post (or both).

4. In Pop-Up Windows

Pop-up windows can be very effective if used properly, and horrendously annoying if used incorrectly. Never ever ever let your sales staff sell pop-up ads on your station’s website. People did not come to your site to see pop-ups hocking mattresses or Horny Goat Weed.

However, if the pop-up is related to the content it is hovering over, it can be very effective. The simplest pop-up window will simply say, “Like what you’re reading? Sign up to get our blog by email!” and include a form that asks only for an email address. I have seen pop-up windows like this boost email signups by over 500%.

A more sophisticated strategy will draw a tighter correlation between the pop-up window and the content beneath it. For example, on blog posts about the Foo Fighters, the pop-up window would invite people to enter to win Foo Fighters tickets or their new album. Start simply, and slowly refine your pop-up strategy over time.

5. Before Freemium Content

While the content on your blog is free and open for everybody to see, be sure to create some premium content that, while still free, people must fill out a form to access. For example, take some of your best artist interviews and put them behind a form.

6. On the ‘Advertise With Us’ Page

The ‘Advertise With Us’ page could be the most valuable page on the entire website because it holds the power and potential to generate more revenue than all of the other pages combined. Too often, radio stations simply list an email address or phone number on this page. This is a huge missed opportunity. You want to capture the contact information of as many potential leads as possible and put them into a lead nurturing email campaign. So put a form on this page.

Even better: Give potential advertisers an incentive to fill out that form by putting some freemium content behind it. For example, offer a “Guide to Creating a Winning Radio Campaign,” or a “Guide to Understanding Radio Ratings.”

7. On the 404 Error Page

The 404 Error Page is the “Oops! We can’t find what you’re looking for!” page that people see when they go to a broken link on your site. Add some extra text to this page – “But don’t leave empty-handed! Sign up for our email list!” – followed by a signup form.

By no means is this an exhaustive list of all the places you could put a form to capture contact information on your website. Gathering data from your listeners is so important that I encourage you to look for as many places as possible for these forms. If you’d like help, feel free to reach out to me.

Editor’s Note: The views and opinions of the above article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

FCC Releases Spectrum Auction User Guide

The FCC posted to the Auction 1001 website the Reverse Auction Initial Commitment User Guide and Online Tutorial. These materials are intended for broadcasters that submitted an FCC Form 177 to participate in the Reverse Auction.

A few important dates include:

  • March 28, 2016 10am EST – March 29, 2016 6pm EST: The Initial Commitment Window – a total of 32 hours – during which broadcasters must file their Initial Commitments. The Initial Commitment may be changed until the close of the window, but if no commitment is made by the close of the window, the station will be excluded from the auction and repacked in its pre-auction band.
  • March 24, 2016 10am EST – March 28, 2016 9:59am EST: The Initial Commitment Preview Period – a four-day period during which all participating stations are encouraged to log into the system, set their PINs, and view the list of stations and Relinquishment Options available to them.

Q100’s JJ Will Participate in Black Bear Gran Fondo and Ice Man Cometh

According to Blarney Stone Broadcasting, the date and format of Grayling’s Black Bear cycling race has changed, but WQON-FM (Grayling) Q100’s JJ (of JJ’s Morning Jams) will still be participating again this year.

The annual the Black Bear cycling event, organized by the Grayling Rotary Club, becomes the Black Bear Gran Fondo in 2016, with a new route, new weekend and new format that will challenge riders of all skill levels.

The Black Bear Gran Fondo starts and finishes at Hanson Hills Recreation Area, 7601 Old Lake Road, Grayling, the hub of all Black Bear Gran Fondo activities on race day, Saturday, July 9.  Riders will choose the option of one of two chip-timed, looped routes: 101-plus miles (starting at 8 a.m.) and 53-plus miles (starting at 8:30 a.m.) traversing the scenic landscape of Northern Michigan around beautiful Higgins Lake and back north through the Au Sable River Valley.

For updates on JJ’s progress, listen to Q100.3 weekday mornings from 6 a.m. – 10 a.m. or visit JJ’s Blog at q100-fm.com.